055 : Irma Dehoyos-Rojas – Applying an Ivy League education to a Growing Amazon eCommerce Business.. Want to guess what happens!
Irma is the proverbial Coal Mine success story! (Ok not really but she did work in a coal mine!) This is one well-education seller. From undergrad at Princeton on to an MBA from Kellogg School at Northwestern University, Irma is destined (some would say programmed) for incredible business success. She delivers in a big way. What you are about to hear is someone who went to Business school, learned how to create, set-up and continuously run a successful business. I love the breakdown of steps, the consistent approach that we can all learn from. Sit back, listen once, take notes, contemplate, then go listen again and then create a plan of action and as Irma would say…Now go AND take action. (Most won’t, so taking the first step already sets you apart. Go, go, go……
Irma mentioned:
Google trends – Learn what others are searching for
Irma’s email – salsadancelover@gmail.com
Quotables:
“I get immediate feedback from selling on Amazon”
“We don’t know what we know or what we don’t know”
“I look for trends..I want to be at the BEGINNING of a trend, not at the end”
“Having well-trained, reliable employees that you can count on, allows me to focus on what I love to do: Develop future bundles, find great sources for them and increase sales!”
“If your dreams are not scaring you…they are not big enough!”
Golden Nuggets:
Spend out of meeting time with other sellers, that’s where the real value happens at a conference
Irma says she purposefully does not have a warehouse, she uses an office building, she does not want to carry inventory, she wants the best that Amazon has to offer
Create a Learning Budget, where you spend time learning from others