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337 : Kyle Brown – Why getting help saves you from owning 100% of something that struggles

amazon seller podcast

Funny as I wrote this title down (quote from Kyle) I realized that this doesn’t only apply to your ecommerce business. It’s your health both physical and mental. It’s your faith, wherever you are on that journey. It’s your relationships, it’s really your whole life. See this gets lonely and over time can create real challenges and they rear their ugliness in some odd place and odd times in your life. Get ready to get fit, get ready to get your ecommerce business back on track and join me in the FitCEONetwork group.




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Scope from Sellerlabs

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Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Kyle:                                      [00:00:00]               I have a rule of thumb that if I would’ve followed my entire business career, it would’ve saved me hundreds of thousands of hours and millions of dollars, and it’s this if I don’t feel comfortable having you watch my children without me around, I will not go into business with you in any way, shape, or form.

Cool voice guy:                  [00:00:28]               Here’s your host, Steven feeders.

Stephen:                             [00:00:33]               Hey, great opportunity here, right? You’re ready to buy. You’re ready to sell. Uh, if you could look for some cashflow, now might be a great time to jump back into Ra at one. Lots of people do it. There’s some people that that’s all they do. They only work this time of year, sell enough, and then take the rest of the year off, sipping drinks on a beach in Bali. Well, anyway, though, the outliers. So let’s talk about the rest of us, but if you want to add back, ran away, then I have a great group for you. It’s through amazing freedom. Our friends at amazing freedom. My friends had amazing freedom and it’s Gaye Lisby specific. She is an unbelievable teacher. And so what the deal they offered us through this podcast is two weeks free, so it’s a two week free trial, so there’s no risk to you at all.

Stephen:                             [00:01:15]               So it’s amazing., forward slash momentum, hyphen arbitrage. That’s it. Okay, you’re going to get two weeks free. But here’s the deal. If you sign up now between now and September 15, so that’s coming up in less than two weeks by September 15th. If you’re a subscriber and you stick through to black Friday, you’re going to get Gaye’s black gold list. Okay? So the beauty of it, it’s a black Friday list, right? If you’ve ever went out shopping in a black Friday list, when you, we’d send shoppers out, we’d go to a whole bunch of different places and you get those peak items, great news. Now you can order a bunch of online too, which you also want to do, but to have a list in your hands, you go in, I buy these three items, boom, I’m out of there. Well, she gives you that list and that is a list they sell.

Stephen:                             [00:01:59]               It’s expensive. However, if you’re a member and you’re a member by September 15th and you stick your way through to black Friday, you automatically get it for free, so you got to act fast, try the two weeks. It’s completely free. See what you get. Look at those daily finalist and then say, Huh, for the small fee, it is a month. This is worthwhile for me, especially this quarter. Get somebody’s buying for you. Give them this list. This is what you’re going to invest in. This is a simple testing tool for you to see, hey, is this something I can be good at? Men, invest now, take the two weeks free and try it. I love it, love it, love it, and trust her. One hundred percent. She is such a teacher. Go check out our group. Okay, amazing., forward slash momentum, hyphen, arbitrage. Know the other sponsors I want to talk about is sellerlabs scope and we just launched a new product.

Stephen:                             [00:02:47]               I’m very excited about it. It’s wholesale and private label combined for us. Kind of a bundle thing that we do. Um, but I’m very excited because we use scope to help me with the keywords because it’s such a big deal figuring out the key words. Are you going to rank for this? How do you rank for this? Well, guess what we do? We go like everybody else and we figure out what the top products keywords are and then we use them also. That’s what scope allows you to do. And so it’s such a great, great product for discovering profitable Amazon keywords. You can even use it for finding products to you can with fee, cow sale calculations, all that stuff’s included, right? And it’s, it’s just a chrome extension simple to use, simple to use. We use it. Um, if you could say 50 bucks by entering the code momentum.

Stephen:                             [00:03:30]               So, forward slash scope. And enter the code womentum save 50 bucks. That’s real money, save it please. And finally, I don’t want to Miss Karen Locker solution for ecommerce solutions. The number for ecommerce I’m forward slash momentum is our link that Karen’s been a sponsor, my show, I guess it’s almost three years now and it’s been phenomenal. The people that, uh, are still with Karen all those years, including me, I pay the same price you do. It’s because the consistency. Um, so many times, you know, I get these emails, hey stranded inventory report, boom. You know, I, I look at it but I don’t have to do anything because there’s a member of my team, somebody that we can count on to help my wife and I with our business so we don’t have to pay attention to it. That’s what I like, that’s what I needed.

Stephen:                             [00:04:15]               And so solutions four ecommerce care locker, her team, um, I get notes from all the time I launched a. I think I talked about this last time. I launched a ton of products. The same product that I’m using scope for. I sent her, here are the images here and now we do the key words. We do all that stuff upfront. She does a flat files for me. Boom. They went in. It was perfect. No feedback. I don’t have anything to change because it was done exactly as it was supposed to be, but I didn’t have to mess with it. And it’s nothing, I can’t, it’s not that I’m above it, it’s just that it allows me now to focus on this other piece. And so when you’re a small company like ours, when you have other people on your team working with you, we’re working for you.

Stephen:                             [00:04:50]               It just makes the difference. And you know, I’ve said it for three years, again, I look for consistency overtime and Karen’s given me that, um, is it perfect? No, Steve’s never perfect. And so she keeps me on track and really helps us when we need it. And so it’s been a great relationship and I’m just so proud to offer it. I’m a very careful about these things and I’m so proud to offer it. So solutions the number for ecommerce forward slash momentum, you’re going to save 50 bucks and it’s real money. Again, that’s real $50 by using my link. You don’t get that link anywhere else to save the 50. And she’s going to do an inventory, health report, storage fees, who got hit with storage fees, right? That just happened, right? A longterm storage because now their monthly, right? This quarter they’re going to be monthly.

Stephen:                             [00:05:33]               Well, by using Karen and her team, you can get that inventory health done, boom, pull back, which you don’t need or put sales on it, whatever it is. I’m Karen also does work on Ebay. If you want them to bring your listings over to Ebay using joe list or any of the other products. She does that kind of work too, but you got to use my link solutions, the number for ecommerce forward slash momentum. Save the 50 bucks. Tell Karen I sent you and make sure that you really understand all the stuff that you can get through her service has been phenomenal. Let’s get into the podcast. Welcome back to the ECOMMERCE momentum podcast. This is episode 337. Kyle Brown. All right. Get ready to get in shape. Yes, we’re going to talk about health. We’re going to talk about physical health. We’re going to talk about business health.

Stephen:                             [00:06:19]               We’re going to talk about mental health. Guess what? They’re all related and kyle is a very, very busy individual giving quite a bit of his time and really, really appreciate it. Runs three businesses, very successful, big Amazon seller. So those of you are saying, wait, what are you talking about? Healthy? Oh yeah, yeah. Kyle’s a big Amazon seller, um, has been selling his own product since 2005. So then, uh, out there in the world on ecommerce since 2005, but also in retail and a whole bunch of other things, but he’s got a bunch of other businesses. One of the coolest things that we talk about is maybe not giving up what you’re doing because you love it. And natural tendency is to give it up because you’re doing something new. Maybe there’s a way to do both and maybe it’s important that you do both because guess what, when the second one starts to suck and it becomes a job, it becomes work.

Stephen:                             [00:07:09]               Have any ability to go back and, and reground yourself. Almost clear your head is kyle describes it. It’s a very, very cool thing and I think it’s really good perspective. I think this is a really good, good example of what can be and hear him that 2005, you know, here it is, 2018, so 13 years it took them to get to this place and he’s hitting his stride now, but there’s been lots of pain along the way and he realized it and so he took and did something about it and I think that’s the real lesson here. So let’s get into that podcast. Alright, welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest because this is a gentleman who is built a very, very strong business based on something he loves and something needs gifted APP, but it, it just fascinates me how far he’s taken in such a short period of time. Kyle Brown. Welcome Kyle. Thanks for having me. Thank you. Um, and I, I don’t think that’s an inaccurate statement. You’re relatively young guy relative to me and you have an enormous business. I mean, it just. Is it still something you absolutely love?

Kyle:                                      [00:08:17]               It is what I was born to do.

Stephen:                             [00:08:19]               No kidding. Now think about that. How many people can say that? I mean, just nobody knows what you’re doing, nobody has a clue of what we’re talking about yet, but there is no, you didn’t have any ins, uncertainty. You didn’t even pause when you said that it just rolled right off your tongue.

Kyle:                                      [00:08:35]               That statement is true or not when it’s put to the test. And I had it put to the test in the strongest way as possible.

Stephen:                             [00:08:43]               I didn’t bat an eye on it. Well, I can’t wait to hear about that. So now kyle is a serious, serious athlete, a trainer, a big CEO, and we’re gonna. Talk about that. A coach celebrity coach, which I’m, I’m interested to hear more about that. Um, but has a journalism degree, which I’m always interested in having come from that industry. Um, and just really has a zest for life. I can I ask how old you are?

Kyle:                                      [00:09:17]               So I am 40.

Stephen:                             [00:09:19]               Are you kidding me, dude? How do you get looking like that anyway, nevermind my God.

Kyle:                                      [00:09:27]               The answer is I said five year using goals at 40. I’m a, I’m already in the process of setting my 45th goal to, uh, to be in a totally different level of fitness now. It’s not a low level of body fat percentage, but just new new goals, always new goals.

Stephen:                             [00:09:48]               It’s phenomenal. I mean, you guys see his picture, he is an upload this picture up and I’ll put the, the, the hot picture of them up because it’s unbelievable what you’ve been able to do and I just applaud you because, uh, in our Prieto we’ve talked about it. I’m trying to lose weight and muscle, you know, trying to build muscle and stuff. It’s, it’s, it’s a journey. I mean, it really is a journey, especially when you’ve not paid attention for so long. Now here’s the problem, Kyle, I’ve not paid attention for so long, but I’d like my body looking like yours next week. Is that possible?

Kyle:                                      [00:10:20]               Well, it absolutely is. All you need to do is chop off your head.

Stephen:                             [00:10:26]               No kidding. Yeah. My hair’s gray too, so I got to take the hair off even now. All right, so, so let’s, let’s get into how you got started. I mean, were you always an athlete growing up? I mean, was that your thing?

Kyle:                                      [00:10:39]               So I wasn’t your stereotypical jock in any way, shape or form. I was much more, um, I was very skinny and I was much more the Bob Saget look and my brother even more because he had the glasses. So for me, I loved sports my entire life and I actually started lifting weights at six years old.

Stephen:                             [00:11:03]               No, hold on, hold on. Who? Who would have been exposed you to weights at six years old parents?

Kyle:                                      [00:11:09]               Awesome question. So my dad and my brother, my oldest brother, so my dad was the town eye doctor and was in phenomenal shape and he was really into weightlifting, rackable, Ping Pong and Tony Robbins tapes,

Kyle:                                      [00:11:26]               not even audio, not even cd, but back to the thing called the tape. So I got into those tapes very young. And then my brother when I was six, he was 14 and we had the old school in Chicago, the sand, uh, weights, punching bags, pictures of good looking girls on the wall. So I got it. I saw the whole correlation between it all. If you lift those weights and you punch bag and you look at the pictures of the girls, the girls are going to like, stuff like that. So it was a, it was a shallow start, but then it became a much deeper journey.

Stephen:                             [00:12:01]               Well, but it’s a full circle. I mean, it really, when you grow up in an environment that, you know, you become a creature of that environment. Right? And so, and that’s a perfect example of what could be when your, your dad, uh, still in good health,

Kyle:                                      [00:12:15]               you know, a 97 on New Year’s Day. He had a slip and fall and broke his neck and had to retire from being an eye doctor. Um, and you know, he’s a, it was about as close to a Christopher restyle, a step short of paralysis, got a cadaver bone and all that kind of. Yeah.

Stephen:                             [00:12:35]               Okay. So the question I was going with was, was he on to something and then he carried that through to life because one of the things right now we’ve talked about Quito, right? It’s how popular it is eating right? And all that kind of jazz. And this sounds like it was 34 years ago. That wasn’t, that wasn’t really talked about back then. Very much. Did he, did he, did he experience something like that? And that made him in that mindset because as a doctor, I mean they’ve been in as an optician. I mean still he had to go to med school, some of it. And so how did he keep that through? And then did he bring that through your life and keep it together until that accident to keep going? I don’t know if I asked the right question. I don’t know how I asked it.

Kyle:                                      [00:13:18]               I totally get where you’re going with it. And my dad actually, you know, he uh, he bought to celebrate his 75th birthday and he’s actually since we launched fit three 65 as a family business. He’s been involved in the day to day. So he’s really into, you know, the good healthy eating and you know, he still has a sugar and just like you can’t teach a little kid, uh, uh, as many tricks and you have to have some flexibility there. You also sort of have to do with, uh, with uh, the senior citizens.

Stephen:                             [00:13:47]               Okay. But he stayed with it. To me, I think that that’s a very cool thing because one of the things I notice is what you’re doing right with fit three, 65 and then fit CEO, which I can’t wait to hear about that. When you, what you’re doing, there seems to be, now maybe it’s because I’m interested in it, but there really seems to be a real opening of knowledge. Like it’s just like all of a sudden a whole bunch of doctors, older doctors are saying, Hey, wait a second. What we’ve been doing for a long, long time really might not be the right thing. It’s just not working. I’m, I’m tired of seeing my patients get words and then I’m seeing a whole bunch of guys like yourself creating these businesses and seeing people having real, real results because of it.

Kyle:                                      [00:14:30]               So we launched fit 365 back in 2005 and when we launched it has the ingredients we had in there. People didn’t know about. They thought they were bad for you. Doctors were telling them, be careful of these ingredients and to top it off, people are afraid to give their credit card off over the Internet. So the one 80 flip of watching people be into all of these things and the mainstream medical saying, hey, guess what, we kind of had some stuff wrong. Um, it’s a, it’s an absolute blessing and also a curse.

Stephen:                             [00:15:06]               Correct.

Kyle:                                      [00:15:08]               It’s really recent watching this change and I’m. The pro is when that happens, you start getting a lot more data out there. The con is a barrier to entry to be an expert is basically I’m a social media account. That’s it.

Stephen:                             [00:15:28]               Yeah. I saw somebody posts this about Quito. They’re like, Amazon, you and I talked about Amazon offline. Um, they were talking about, hey, now a lot of the experts or become Quito experts. I’m no expert on Keto. I never claimed to be. I’m trying to figure it out right now. That seems to work for me. But it’s just funny. You’re right. All of a sudden everybody’s an expert quoting like they know it, like chapter and verse. And it’s like, Nah, you know, I don’t know what’s right. I just know that if, if I paid attention to what was online, I should eat carbs. I shouldn’t eat carbs, I should, I could do sugar only I can eat a potato. There’s every diet and they’ll all lose weight. Every one of them says that they’re the answer. So, you know, like most of us, we all sit back and say, I don’t know what to do. You know, we’re, we’re, we’re running in circles. However, when I look at it, especially since 2005, the fact that you’re still there, the fact that the products here, how strong it is, and it says something. Again, what I also love about what you’re doing is you have a lot of content. And I think that that’s the key is you’re educating people over time. So when you look at the consumer today versus that 2005, you said they didn’t know what half the ingredients were. Your customers, now they ask the right questions. Is that fair?

Kyle:                                      [00:16:40]               In general? I think people really do in comparison, it’s, it’s really, um, it’s a really exciting thing to see because people care more now about what goes into their body. They don’t take things at face value the way they used to. I find it interesting when it comes to supplements, they really dig in, yet they’ll take a, you know, a hot dog with a bone and shove it in their mouth. And I have no questions because they think it’s just one ingredient in that hot dog. Everything. Exactly. The great outdoors. There you go. Um, when you look at it,

Stephen:                             [00:17:19]               supplements, it’s the most profitable items, largest selling items on Amazon and probably only commerce really is, um, when you started your brand, um, did you do, you didn’t sell on Amazon back then, correct.

Kyle:                                      [00:17:35]               Oh, well, when we started back then, I think the only thing you could sell in 2005 or books. Yeah, you’re probably right until about 2008, maybe 2009. We’ve been whole foods for about six years. Whole foods market. Um, but we never went Amazon. We just kept delaying it for no good reason. And then, uh, finally caught up to that game

Stephen:                             [00:17:56]               and now it’s become a pretty significant piece, but you’ve got to know, so you’re selling on your own, your own website and then you’re selling in whole foods, diesel and other retail retail location still too.

Kyle:                                      [00:18:06]               We sell a lot through places like naturopathic doctors and chiropractors and, and uh, you know, just kind of boutiquey sort of places, but none of the change.

Stephen:                             [00:18:17]               Okay. And that was all kind of done prior to the ecommerce of Amazon. I mean I’m a, I’m using them kind of as a separate thing because you have your own website for how long?

Kyle:                                      [00:18:31]               Abs? Absolutely. Um, you know, initially with, with the website, again, if you take it all the way back to, we had a shopping cart on our website in 2005 and back then that, that was hard and there also was not affiliate marketing back then. So what we would do is we would take personal trainers and we would give them coupon codes with their name and we had to track everything by hand. It was, it was a mess. We did it all on an excel spreadsheet and tried to guess and figure out who’s coupon code matched what person and then since then it’s all affiliate marketing and uh, and it’s really changed

Stephen:                             [00:19:09]               sit and think about what your product is, why, why did you create it, what were you trying to do that you couldn’t get from somebody else?

Kyle:                                      [00:19:19]               Great question. So back then in clinical nutrition school, and before that I was a competitive bodybuilder and sponsor drug free bodybuilder. It wasn’t like I was giant but I was shredded and for me I just bit all of the marketing hype behind the products. What was quality, what was not. And when I went to clinical nutrition school around 2001 to 2003, I started studying ingredients and I was like, wait a minute. All of this stuff that I took at face value, now that I get to be the wizard of Oz and be behind the scenes, I’m realizing it was all marketing fluff. And I was like, okay, how can I take the idea of a healthy shake and then make it tastes so good? Like you’re cheating on your diet. So I took from 2003 to 2005 completely awful work, only had about two or three training clients. Uh, some high profile people. And I worked on formulation and what we did, what we set a goal was our Beta test group was 50 percent adults, 50 percent kids, and I’m only in my twenties then. But I knew one thing that still holds true today, which is that kids. Yeah, I about absolutely everything except for taste. They will never lie to you about taste. And uh, so yeah, we finally got it down after nine formulas and uh, take it from there.

Stephen:                             [00:20:48]               And what was the goal? I mean, so you knew you what you were told wasn’t true, right? You like a lot of stuff. We all believe, hey, low fat means low fat. Now it doesn’t. That just means they’re putting sugar in or. Yeah, it definitely low fat. Sorry. It doesn’t mean it’s healthy. We assume that they sat me healthy, right? So all that stuff is, we all know that now, but back then we would have all taken it at face value right off the cliff. Right. And so what was your, I mean specifically, so you were creating this for your clients or were you creating it to, to finally put out a product to say, hey, we’ve got something. Here’s real

Kyle:                                      [00:21:21]               entrepreneur. My first entrepreneurial endeavor was at six years old. I went door to door selling a newspaper that I made, including my own little cartoon. So I mean it goes, it goes from that on. And at that time where I came up with the shake, I had been already telling everybody, Hey, I’m building an empire and I would get laughed at all the time, oh, you’re building an empire. Okay, that’s cool. You know, dreaming big. And I’m like, no, I’m going to build an empire that will just have impact. Helping a lot of people. And my cousin at the time, a owns a vitamin company that competes against Bosch and Lomb and does incredibly well. And he had already had that since about 2002. So he knew a lot of the contract manufacturers and and had some great relationships in order fulfillment and call center and how to outsource really quickly, a very big business. So he came to me and was like, look, you’re complaining about all these shakes and these products out there either tasting like garbage or basically tasting like snickers bar because they are a snickers bar, why don’t you actually go ahead and do this? And I just hit the ground running and didn’t really look back. And my intent was never to just have something for my clients. It was always to build an empire.

Stephen:                             [00:22:39]               But I think most people would stop. They’d get stuck, they worry about regulations, they’d worry about all the, you know, creating the business and who’s going to make it and how do we get it made so we can pass all these, you know, the, this is food, right? So there’s some rules. I mean I understand there’s different things. All the. I mean I could come up with 100 reasons that you shouldn’t have done it. You should have stopped. What allowed you to push past that? Because I see that a lot in our world for people building a brand, right, and they want to launch, they want to launch, they want, they’re trying to get a perfect, trying to get a perfect, trying to get it perfect, and they never launch. How did you get past that fear?

Kyle:                                      [00:23:15]               So two parts. The first part is I will say my one secret weapon is never giving up. And your question kind of brings me back to that full circle in the beginning of, of, you know, you’re born for it or not. And I was put to the test with that, um, back in 2008 where I was at ultimatums zone, which is either get a divorce or go be a pharmaceutical rep and give and burn your shakes and quit your training and coaching and, and get rid of all this stuff. Um, and I just knew in my heart that this was my passion. So I went with a, you’re either on the team or you’re off the team and we can have a, a healthy separation if, uh, if not, because I’m not giving up on my, on this dream, this is something I know I’m born to do and I know the impact it’s going to have. So when you’re willing to truly burn all the ships and put all your chips on the line, um, that’s, that’s your true test of whether or not you know, if this is your passion or you just want to make money for me, I knew that this was

Stephen:                             [00:24:24]               so is your answer. Then when, when somebody comes to you and says, I have this idea and I want to see it through, is your aunt, is that what you’d say? Are you willing to burn everything? Are you willing to lose everything else because this is so passionate? Or if not, maybe there’s another way. I mean, is it an all or nothing? Does it have to be?

Kyle:                                      [00:24:46]               So you need to know what you’re really getting yourself into. If you’re getting into entrepreneurship for more free time, that’s a joke. You’re getting into it for freedom. A lot of people push that right now. They say you got to be an entrepreneur so you’re free and you’re not working for the man and all that. Um, I think that might get you into entrepreneurship. I don’t think that’s going to keep you in entourage entrepreneurship. So I actually don’t believe that is route either way. I think if you’re getting into entrepreneurship because you truly want to focus on legacy and who can you serve and what is your impact and what are they going to say when you’re on death’s door and you’re having your eulogy red, then you get into entrepreneurship. Anything else besides that? Go stay working for the man because you will fail 100 times over before you succeed.

Stephen:                             [00:25:44]               But can I work for a guy like you? Can I follow a vision? I mean, and, and can I join your vision and still celebrate along with you? I mean, you know, I think of a uni, no mutual kyle, but he’s part of your team even though he has his own thing, but he’s, he’s really big part of your team. So

Kyle:                                      [00:26:05]               you nailed it. Yes, you can absolutely become part of somebody’s vision and take ownership. And even for like us, when we have interns come onboard, they need to drink the koolaid literature literally and figuratively, like if they don’t feel passionate behind what they’re doing and feeling like they have ownership, creative control, uh, the ability to walk to the table without fear there, they’re never going to succeed. So yeah, I absolutely think you don’t have to reinvent the wheel. You can go join an existing passion project if it aligns with your passions. Um, but again, I see a lot of people get involved with like a network marketing for example, and I have nothing against network marketing at all, but they get aligned with something that doesn’t match their passion. And it starts off super exciting and it’s all about making the money. And they kind of feign the idea of, Oh yeah, it’s the impact and helping people. And then they burn out and quit quickly because they don’t have that passion.

Stephen:                             [00:27:12]               But yeah, you can definitely go work for a company that aligns with your vision kind of as long as it the freedoms there to be an entrepreneur portion. So like that. Not an owner, but to have, like you said, ownership be a stakeholder in some way. I think that that exists. But I again, I think what you said earlier is you got to know it. You got to know that, hey, this isn’t my lane. I’m not, I’m, I’m a good example. I’m risk averse. So lots of things I don’t take chances on. And so guess what? I’ll never be successful with some of my friends. I get it, I understand it, I know that about me. But that doesn’t mean I failed. It just means I’m not going to be you. Okay?

Kyle:                                      [00:27:52]               You read the fine two things. You redefine what success is. Real wealth to me is not your bank account. It’s your quality of life and it’s what do you have really going for you? And we put together fits ceo for that exact reason because you also are your own boss. Even if you’re an employee of a company. It’s, it’s taking ownership. It’s about, you know, how do you live the life you want, the way you want it, which basically means how do you find a way to work either for yourself, for a company where you’re the one in charge of you, where you’re taking ownership for the impact you can have for the company you work for. It doesn’t matter if you’re the janitor or the CEO, you’re truly the CEO of your own. Your own company within a company. And how you rise to the top

Stephen:                             [00:28:42]               health is a huge piece of that. It never was. You know, I think back to my big corporate career, we didn’t pay attention to so we weren’t concerned. We got corporate physicals. I mean they all the executives, we all got know once a year we go twice a year, I guess it was. We go to the doctor, get on a treadmill, make sure where we aren’t having a heart attack and all that jazz, but they weren’t coaching us on how to stay healthy. It was like, hey, you know, because you’re eating terrible and you’re traveling a lot and all that Kinda jazz today. It’s absolutely different story. To have that full package health has got to be a huge piece of both your physical health and your mental health probably a lot more than even ability. Would you agree?

Kyle:                                      [00:29:19]               I couldn’t agree more and even if you look at athletics for example, I’ve had the joy of being able to work with some top professional Olympic athletes and one of the things that you’ll see is there’s a lot of debate. Are the players today better than the players before and the food, the mindset, the amount of money they put in. You know Lebron James drops a million and a half a year in every little Gizmo Gadget coaching therapy possibly can have. Which is why even though he’s as old as he is, he’s playing an acting in his body is as useful as it is. So the chronological age means nothing, so it’s just a whole nother level and that transfers over to the businessmen as well. If businessmen understand that you need to have a fast brain and so much of that is based on not being cloudy and how you nourish yourself and how do you keep that energy super high throughout the day that that’s what leads to peak performance. It’s game changing.

Stephen:                             [00:30:26]               So when I think about my little podcast here and we’re talking to sellers that are Amazon sellers, Ebay sellers, etsy sellers, right? Small businesses that are trying to create brand. We’re selling products and stuff like that and quite frankly a lot of it comes at the expense of, you know our because we’re just grinding, right? Just grinding right now, just trying to get through you. You, you can relate, right? You understand what I’m telling you? Sell on Amazon. You understand that piece, right? A lot of challenges. What, what are you suggesting that if somebody took and concentrated on their health, their, their life would get their business life would get easier. I mean, is that, is that, is there really a correlation between that?

Kyle:                                      [00:31:08]               Definitely better, infinitely better,

Stephen:                             [00:31:12]               but how long does that take? I mean, again, I want to be in shape next week. Is that. How long did you take being out of shape? Yeah, 53 years to get the 53 years for one week know, but I’m a guy. You know what I mean? Come on, you know.

Kyle:                                      [00:31:29]               Here’s the thing. Who cares what the aesthetic looks like or what the body fat is or the scale weight. The first thing you need to focus on as a business person is peak performance and when you say your first excuse, you need to divorce as a business person is I am too busy. Think about it for a minute. If you have more efficiency and your body is working way better and your mind is working better and you have more energy, a 12 hour day working on your business can turn into a 10 hour day where you get three times as much productivity. Right? I have two kids, two dogs, a wife, two Guinea pigs. One’s a type one diabetic. One of my kids, and I have three businesses, I could never do all of this and have high energy all day long and accomplish what I accomplished in a typical day.

Kyle:                                      [00:32:28]               If I didn’t win my day first with my health, it would be impossible. I woke up this morning, [3:45] AM, did all my morning rituals, meditated, all that great stuff, and then my business day today has been stellar and it all comes full circle to the first thing you said, which was journalism degree, and one of the first things I learned in journalism school is it’s all about deadline, right? If you tell somebody you got six months to write this story, you’re going to get it done in six months. If you tell somebody you’ve got 60 minutes to write this story and it’s part of your grade for school, you’re going to get this thing done in 60 minutes. So having deadlines on your work, the hustle you put in it changes and what you prioritize changes and what you really realize. You cut out time and time wasted on changes.

Stephen:                             [00:33:20]               When I think about your three businesses, I mean they’re, they’re unique, yet they’re connected. That’s by design. I take it

Kyle:                                      [00:33:28]               100 percent. If it’s not a heck yes and fiery up, don’t do it, and that’s how I feel about everything I’m doing and what I always try to do. It’s kind of, it’s kind of all comes back to customer service, right? And people were like, well, what’s your secret to customer service when you’re outsourcing everything and you don’t have a call center. It’s really simple. It’s called the golden rule and that’s why like my coaching clients stay with me for so long. It’s the same thing. It’s imagine you are in their shoes and treating them the way you want to be treated and that’s part of your marketing plan as part of your customer service plans. Part of the whole process. And it also makes things way more enjoyable. Like it takes two people to get in a fight. So if a customer calls you up a bottle, probably a product and they have a problem and they’re screaming and yelling. If you get defensive and scream and yell back, you got a problem and the same thing goes for goes for selling products and the same things goes for marriage, right? I always tell my clients, my training clients, if it’s a husband and wife and they’re bickering back and forth, I say, Hey, remember the story about the guy who wanted to fight with his wife and the guy’s going to be like,

Stephen:                             [00:34:37]               uh, no, and I’ve one. Exactly.

Kyle:                                      [00:34:41]               So it’s all interrelated. You have to enjoy what you’re doing

Stephen:                             [00:34:45]               and if not, there’s no point. Why didn’t you is another question. I think people are going to say, wait a second, he still does coaching and you’ve been doing it for a long time. At a high level, I mean at a high level and you have high expectations nearly two decades. Okay. And so at a high level, high expectations, plus you take care of yourself. Why didn’t you give that up when three, six, five took off? I mean, because I think this is a mistake a lot of people do. They abandoned something that was working for them, something they loved, created something else. Thinking that they had to give up that other one. I mean, maybe even the better question is did you design three, six, five in mind that with the plan that I’m not giving up my coaching?

Kyle:                                      [00:35:29]               That’s an awesome question and I actually launched fit three, 65 originally thinking I was going to quit my coaching and there’s been probably five times I’ve said I want to quit my coaching and there’s this idea of you need to always feel awesome and loving and passionate about what you’re doing and I think what it is is you need two things up and flow and then you need to kind of redirect and refocus energy. I think I would have quit fit three 65, many times over if I didn’t have the ability for some psychological shifts back and forth and if something is flowing in my energy is really, really heavy around fit three, 65. I go really deep into it. If I’m getting frustrated about things with fit three, 65, like manufacturing issues or shipping issues or Amazon issues, I’ll pull back a little bit, outsource a little bit more stuff, create a little bit less content and shove it into something else and, and, and push that energy into something positive and that way I’m always moving and progressing and getting things going. And the reason I didn’t quit the coaching as I sat back one day and again, I like the idea of writing your own eulogy and working backwards and for me, I start looking at who do I want to emulate? Who has a lot of this stuff figured out? Well, Richard Branson’s a great example. How many businesses

Stephen:                             [00:36:54]               so that guy owned that are all interrelated? I wouldn’t even know honestly, I lost track of how many he’s up to

Kyle:                                      [00:37:01]               but does it, but does he sit there and do every little step or was he willing to partner up with people with similar visions? Right. Just like I do with Kyle musters I said, are, you know what? He has skill sets that are better than me in certain things that are more his passion than mind marketing operations organization. He dominates at those things. The last thing I want to do is have to do it all myself. And you also have to just kind of look at do you want to own 100 percent of something that struggles or would you be cool owning 25 percent of something that’s successful?

Stephen:                             [00:37:35]               Wow.

Kyle:                                      [00:37:38]               For me, because I was, I was a control freak before with the three 65 at 26, but it was a family business and still is. And I had my, uh, my one brother who’s a former Goldman Sachs guy, I’m originally advised me to use the title Chief Operating Officer and I was 26 years old and it was because I was going to some really big meetings and I wanted to be able to say, well I need to consult with my board and I need to consult with our, you know, our, our other top level execs. And there was a bit of an ego issue. Like, Hey, I want to be CEO. And I was like, you know what, I hadn’t earned that title yet. I need to earn it first and step into those shoes and now it’s, you know, 40 years old. I have no problem saying that and I can feel comfortable holding a conversation with somebody who’s running a billion dollar company or somebody who’s a, you know, just on day one.

Stephen:                             [00:38:31]               I think it’s very healthy to way you describe it though, that you can ebb and flow because what? Your Life is going to ebb and flow, right? And so therefore, when you’re down and you will be down, I don’t care who you are, you can be the top guy in the world, you will have a down day. The fact that you can move in between them, I think is very healthy. What’s the goal then of fit CEO? What was, what was that going to add? What segment? Uh, were you missing that you felt the need to add this last piece? It might not be the last piece. This next piece, let me go out the next piece because it might not be the last piece.

Kyle:                                      [00:39:02]               It is. It’s an absolute passion project and um, you know, I’ve worked on a lot of busy leaders, ceos of big companies, paypal, just like your listeners, who, some of them may just be starting out and running this. And what I noticed is so many of them started succeeding financially, but they were bankrupt in every other aspect of their life

Stephen:                             [00:39:27]               and whole bunch of people just got shivers, right? Their whole bunch of people listening right now said, man, they’re probably holding their hand up saying, that’s me.

Kyle:                                      [00:39:36]               Yes. What it was me too, right? Imagine you’re running this company, you’re sitting here. Everybody’s like, congratulations. And I came up with a term that Harvard business school needs called premature. Congratulations.

Kyle:                                      [00:39:51]               Everybody was like, oh, everything is so great. I’m like, yeah. I’m like, I’m like, I am living a country western song, you know, my, my wife has left. My dog literally ran away on accident because I left the door open getting groceries and luckily found them and I’m sitting. I’m like, at that moment I’m like, okay, this is my own personal rock bottom. And it wasn’t until I took extreme ownership knowing that I need to be able to play a nice balanced game where if I don’t put focus into something important, don’t expect it to be waiting around for you. If you don’t water the flowers, no matter how beautiful they are, they’re going to die. And I realized so many of these business leaders were doing the exact same thing. Their business started growing. And it’s this whole, the ends justifies the means saying you’re running your business and you’re like, oh you’re, you’re, you’re, you’re getting all this pressure maybe from your spouse, maybe just from yourself where you’re like, all right, if I just make x number of dollars, I’ll get more love from my spouse. So get up

Stephen:                             [00:40:53]               my back,

Kyle:                                      [00:40:56]               be able to spend more time with my kids and I’ll be able to do this. But as that’s happening, you’re like, but if I spend more time with you right now that I’m not going to be able to grow my business and how, how the hell do I juggle all this? And it’s almost like you’ve got somebody’s foot on your neck on one side and somebody’s foot on your neck on the other side. And because I’d gone through that because I’ve coached, you know, I do a lot of like peak performance coaching with, uh, with my people because I’ve coached so many people through it. I’m like, I, I am fit CEO, not just because I have some six pack or something like that because I understand that, you know, it’s all about leading by and I’ve seen the benefits of myself and my clients and I’m like, you know what? I said, we need to form a group for it. We need to have everything from our free facebook group, the fit CEO network to our monthly academy. Really wanting to, you know, my high end concierge clients and it’s just all different levels of how do I help people so that I can create a better legacy for me and have a better rippling impact. Simple as that. How do, how do you have more people live that life that they really want?

Stephen:                             [00:42:03]               Yeah. Because you’re limited in your coaching, right? If you just stayed coaching and those people would benefit, but that’s as far as it goes. Three, six, five, five, three, six, five. You get to touch all those clients in that, but you’re still only scratching the surface. And so now back taken because if you think about it, all the, all the ceos listening to this, right? We’re all business owners, right? All listening to this. Think of the impact you have in your community. Whatever your community is, right? Your friends, your neighbors, your employees, all the rest of that. If you figured this out and got yourself right, and all those areas where you’re bankrupt. And I think that was a very visual thing to think about. Um, you might have the business, right? But what about the rest of these things? If you get your relationships right, you get your health right, you get all these other things, other start to see it and they start to pay attention. And that six year old kyle seeing his dad and his brother are more, I guess his brother working out and then he becomes part of it. Guess what? Look what the legacy has done. Thirty four years later, you’re still doing that. So obviously this stuff works and has an impact. It’s a very cool to go full circle. Um, it gives you the ability, when I look at three, six, five, you’ve got an enormous number of products. How many products did you start with?

Kyle:                                      [00:43:12]               So for us, what we really focus on is the shake. And uh, for me it’s been a journey with regards to the quality of the product. That was always the biggest thing is I didn’t want to put anything on the market that, you know, and, and it’s just, it’s a good thing for every listener to look behind. You know, you may have your little moneymakers here and there, but what you create is your flagship or what you sell as your flagship has to be something that you can stand behind. And for me as a formulator, I said, what if I hit a point where this will work for food business? I better really liked this mood and I better be able to live in sustained on it. And uh, fortunately I never hit there, but I will say that it’s, it’s something I have everyday. It’s not like a Jordan and the wheaties commercials where there was no way that guy was he in that thing in between takes. But it’s something I have huge passionate behind. And, and I just think it’s foundationally important.

Stephen:                             [00:44:17]               I think it’s just so cool because again, you know, your lane, you stayed in your lane, uh, you’ve built on your lane and the fact that journalism degree, there’s a foundation there so you can continue to put out content that’s consistent for all this time and keep building it. Um, it’s not a hockey stick, is it? I mean, you, you hear those stories, but generally speaking, if you’re building a big business, generally it’s not a hockey stick, correct?

Kyle:                                      [00:44:44]               Absolutely. Absolutely. It’s never, it’s only a hockey stick if you realize that you’re going to need to break that hockey stick into about 50 different things. And at one point in time you’re just going to want to throw that damn hockey stick away. But you’re going to look at it and say, you know what? This is actually now a really good rick. Let’s use this as heartbreak and build what we need to build. So that’s its engine, nuity responding to situations and literally again, I always say never give up is a sentence that doesn’t end in a period. It’s a sentence that doesn’t end. So when people use statistics to try to scare you out of entrepreneurship saying, did you know that x percentage of businesses fail within a year? I’m like, no, people quit. Right? Right. And how has that one beautiful thing for me about fitness that transfers over when you think you are done, like that’s your last Rep. it’s not even close. Put a gun to your head. You’re going to do 30 more. So I’m not that type of a trainer. I’m not putting guns to people’s heads, but I will tell you this much is that your brain always gives up before your body does and if you can train yourself in mental toughness, your business may be hitting a mark. That would scare most people, but

Kyle:                                      [00:46:02]               just don’t give up. Everything ebbs and flows.

Stephen:                             [00:46:05]               You know, as I sit and I think about your business specifically, I mean there’s a couple I’ve already taken away from this conference, a couple of items I’m taking away. One is to a love what you do have that absolute passion, right? I mean, that’s a given, but two is to take care of yourself and I’m making these light, but three is to narrow your focus to that, to what it is in your business that you love and then go all in on all of those things, all those things you’re going all in, but you really did narrow your focus. You’ve kept it tight. I mean, these are all related to, um, to uh, some kind of health. Everything you’re doing here is all health related. So that’s a pretty tight window when, when people come to you for advice, especially at like the CEO consultant, because this, you know, as a trainer, their personal life mucks up your training. I guarantee it, right? They’re bringing their baggage to that class, right? So sometimes you’re a coach, a not necessarily coaching them on physical things. It’s a mental things. What are you telling people about tightening down with all these different things?

Kyle:                                      [00:47:10]               Lots, lots. I haven’t gone through tons and tons of training, invested hundreds of thousands of my own dollars to learn how to master so many of these features. Everything from mental toughness to Eft, to hypnosis and all of these things to master your mind. And then at the same point, you just learned so much from having so many failures as well as from having so many clients go through the process. So one thing that I can leave you with is definitely start learning how to say no. I’m half the times I say no before the person even finishes telling me what it is and then, you know, let, let, uh, let them earn the yes. There’s been so many times where I’ve made mistakes of chasing whales and opportunities and they’ve gotten really close and they’ve just been massive distractions and time wasters. And then the second thing, my best business rule of thumb that I can tell somebody, especially if they’re a parent right now, is this, um, the hype, the excitement, the enthusiasm, the charm. I’m a lot of that can just be charlatans that you’re dealing with and I have a rule of thumb that if I would’ve followed my entire business career, it would’ve saved me hundreds of thousands of hours and millions of dollars and it’s this, um, if I don’t feel comfortable having you watch my children without me around, I will not go into business with you in any way, shape or form

Stephen:                             [00:48:46]               strong, strong because you listen to Dave Ramsey on only ship that won’t sail is a partnership, right? I mean, those are those, those gut decisions, those gut checks are so, so important. And I think, you know, and I tell the people all the time, they don’t build risk into these models. It looks shiny as you said, right? Everything looks great. It’s amazing, it’s amazing, but there’s a downside. What is the downside? Well, you know, you really don’t wanna hear about that, kyle, those, those ingredients that we tell you about back 20 some odd years ago, right? Those were healthy, right? Everything’s healthy, right? Said low fat. That means good, right? No drug commercials

Kyle:                                      [00:49:23]               where they show you this perfect life of you and your partner and great virility. And then they say side effects could include in the list.

Stephen:                             [00:49:31]               Take the other hand. It’s too depressing to listen to it. Oh, it requires death. Could wait. You could cause death. What? Alright. So, so I do want to, I want to catch two more things because I think it’s important that you know, you have a large Amazon business now to an FBA business that’s new for you in these last few years and so you used them for a lot of distribution and it’s not perfect is it? And I’m not putting them down. I’m just saying that here’s a pretty good size company that runs into distribution challenges with Amazon. Those of us in this small world, three third party sellers are all like no dusty if we understand that, but not only there, you run into trouble or you did run into trouble in distribution of your own. And so I think it’s important for people to understand that you can partner with a company and I’m not putting down whoever you were with before, and I don’t mean it that way, but things just don’t always work. And so a lot of people blame Amazon and for messing up or whatever. But this third party fulfillment company we’re using also didn’t work or something happened. Right?

Kyle:                                      [00:50:36]               Exactly. Here’s the thing. Every business relationship I’ve ever had has had moments where I could easily say, this person caused this. So that goes back to business partnerships. That goes back to order fulfillment houses, call centers. You want to hear the craziest one we’ve ever had. Now imagine this, this my launch day of my shake would’ve made most listeners. So this call quit their business. I’m at idea health and fitness show. I got eight people working the booth. Huge line, right? I have an order fulfillment center in Texas in a call center in Texas. And if you’re listening, sorry I’m calling you out, but you need it. And guess what? I didn’t know this until afterwards, but the website that was supposed to go live that morning didn’t go live for seven days later and my call center didn’t go live for two weeks later.

Stephen:                             [00:51:40]               Yeah. Most people would have given up know and again, pushing through you, what would you say was the number one reason, and I know you say that that’s built into you, but what’s the number one reason that you were able to push through? Because I think there’s a whole bunch of people that might not have been able to. I’m hoping you’re going to say it’s physical health that gave you the mental health.

Kyle:                                      [00:52:02]               It’s a combination. I used to have panic attacks all the time and I bet you there’s plenty of people listening right now that have had a panic attack and I bet you know, most panic attacks happened first thing in the morning.

Stephen:                             [00:52:14]               No, I don’t know any of these things, but I know somebody who has them, so please explain this. I don’t know much about this.

Kyle:                                      [00:52:19]               That’s happened a lot too. Busy leaders and it typically happened right when you’re just waking up, you’re in this state of mindset state and you’re, you’re very receptive to stuff that first 20, 30 minutes of waking up and um, and it’s just basically fear and you feel very out of control. And I started having them and they were kind of stressing me out and I was also noticing the way I was communicating with my kids, I would be short and snappy. So I did two things. One is transcendental meditation and I’ll recommend anybody go through some good meditation courses. And then the second thing that I did was standup comedy. So pauly shore sister was asking my coach, I took a stand up lessons at the comedy store and I finished with a, with headlining the class performance where they sold tickets, which was just totally, totally awesome.

Kyle:                                      [00:53:11]               And learning how to not take things so seriously. Getting perspective is so important. You fortify your body, you fortify your mind, you realize it’s all interconnected, and you just focus on gratitude and just being so grateful that we do have this opportunity to own her own business, to sell things on Amazon, right? We aren’t stuck living in a place like North Korea where we think our leader created the hamburger, right? We’re sitting here where we get to be entrepreneurs. How amazing is that? That’s an incredible opportunity that we have. So having gratitude for it, knowing it comes with its risks and rewards. Um, that’s the kind of stuff that pushes you through.

Stephen:                             [00:53:53]               I’m, I’m very excited because I hope a whole bunch of people are listening to this and saying, wait a second, this guy is a ceo. He’s got a multimillion dollar company. He’s got a big business, but he’s a regular guy. You hear it right? Still grounded. Um, I think that’s one of the coolest things that is also with your coaching. It keeps you grounded and I think that’s just so cool because you’re so connected with them. You know, you see the results of your effort or not when you sell on Amazon or whatever. We sell stuff and hey we, we sold it or it didn’t sound right, but it’s not that personal. When you see that person and you have to look them on a Monday and you know it’s not working, you know, that’s different. So that keeps you grounded. I think the other thing though is the fact that you’re looking to expand your group and you’re looking for people that are interested in joining their likeminded one. So who wants to expand? Um, no, they need to expand but don’t have the time, don’t. Right now. They’re saying I don’t have the time, I don’t have the capacity. And you’re saying, yes you can. If I can help you become more efficient, you can free up capacity and take away. That. Matter of fact, I think I heard you say I’ll free up more than my capacity that it would take to put the effort in. Right? Is that the way you were explaining it? Yeah,

Kyle:                                      [00:55:03]               exactly. The thing is is that we just like with running your business, you feel like your fitness needs to be all or nothing that you need to be all in and and with fitness, it’s not like that. It is really not Mount Everest except for in your mind, you don’t need to follow some program of a 20 year old bodybuilder who only eats chicken and Broccoli and loosening the gym all day long and everything he has is shirtless on social media saying if you don’t train six days a week for three hours, you’re a wimp like that. That’s ludicrous. And we say, well, I can’t do that running my business, having my kids doing this and this, and the answer is you don’t have to do that much. You just have to make the conditions work for you. So I would say definitely come join our free group to start.

Stephen:                             [00:55:47]               What’s the name of the group? That’s probably what that is.

Kyle:                                      [00:55:50]               So it’s called the fit CEO network. We just launched it this week. Uh, that’s our free group that we’re putting together on facebook and come there with questions. It’ll cost you somewhere between $0 and zero cents, so there’s

Stephen:                             [00:56:02]               no risk.

Kyle:                                      [00:56:05]               Start with a step and then eventually you get to jogging and then you get to running and then you get to sprinting. Then he gets to jumping and you can do all these things. So it’s like, don’t feel like this needs to be an all or nothing because nothing is a pause button, right? You can’t be like, well, I’m in maintenance phase. It’s like, no, in denial. You’re either growing or dying and how cool would it be if you built up this multimillion dollar business and then you get to spend 50 percent of it on your partner who left you for somebody else to run your kingdom. Probably not very cool. So find a way to take care of your health. Now

Stephen:                             [00:56:41]               it’s physical, it’s mental, it’s relationship, it’s all of the above. And, uh, I think, I think it’s so cool because again, I think there’s 12 of us in our group and my, my current group that I’m with that are all, you know, on a weight loss, we’ve lost a couple hundred pounds can collectively, but more importantly, the moral support. So many of the guys have said they would have quit had they not had that likeminded group pushing them through because they all come up against the same challenges. We’re all the same and as much as we were different,

Kyle:                                      [00:57:11]               we are communal animals. We are not meant to be the lion that sleeps alone. It has no friends and, and the only time they interact with other guys is when they want to steal their wife and, and off them. So we are a communal animals. That human connection is important and when you’re running your own business on Amazon and selling things like that, a lot of times we lose that human connection. So finding groups and communities where you can be part of somebody who understands you better. Um, it’s, it’s very important.

Stephen:                             [00:57:40]               Well, I think it’s cool too, is that the fit CEO network isn’t ecommerce only sellers because with a lot of times we hang out together and so we kind of lose perspective that there are lots of other CEO’s running a lot of other businesses and so again, this is where you can find likeminded people concerned about their health, getting it right, but who knows what kind of business people you’re going to meet in there. And so that to me is very exciting. So it’s called the fit CEO network on facebook and I’ll have links for all that. Alright, Kyle, last question. Um, if somebody wants to get more information from me, let me just get that first before I ask my last question. Best place to get in touch with you if they have a followup.

Kyle:                                      [00:58:15]               Awesome. So, uh, I would say through one or shake his fit, three 65, fit three, six, You can reach me through there. And um, I would say also from there, if you go to social media real Kyle Brown is a great way to get ahold of me on social media. I’m not just because I am the real Kyle Brown because I am a very real person. I’m not gonna. Try to pull the wool over you and try to impress you as much as I’m here to help. I’m here to serve.

Stephen:                             [00:58:45]               I just thought, you know, this is not the first time we’ve talked in, in just every single time. Real, genuine, real helpful. Hey, let’s, let’s figure it out. Whatever. And that’s real and I appreciate that. I mean that so much. So the goal of this podcast is to help people who are stuck and I think you’ve already answered it, but you know, think back. Well I don’t think this ran into you because you don’t give up, but there are so many. I think of that acres of diamond all the time, that visual where you know, they’re one pick ax away from all the diamonds on the other side and they walk away, right? And that happens so much in my world. I see. And it breaks my heart because there’s so, you know, they’re measuring themselves against all these really, really, really successful outliers and saying, man, I’m not that. I’m a failure and it’s like, wait a second, you’ve got, you’ve created a pretty good life for yourself. Why is that a failure? I mean, it’s all relative. You know, it depends where you yet. What’s your advice that what’s. What’s the best advice you could give somebody who’s at that point of stuck who needs to push through what? What could you tell them?

Kyle:                                      [00:59:45]               The first thing I’ll tell you is that the people that you see that you think are succeeding so much, and I’ve worked with celebrities, rockstars, rap stars, I’ve worked with that whole space behind the scenes, there tends to be massive insecurity and lack of fulfillment, so the first thing you need to do is change your glasses, and what that means is go focus on a new perspective. Say, what do I have right now that I can be grateful for? And gratitude isn’t just listing things out. It’s really more mindfulness. It’s really more being aware of where is your real starting point? Would somebody right in the house sitting here in a war zone country? What would they do if they’re. If I could switch places with them, right, they’d feel like they won the lottery so you aren’t as bad as you think. There is no such thing as rock bottom. It can always get better. It can always get worse. So be grateful for where you are right now. Change your lenses and realize nobody wants to have a conversation with the victim. So get your head out of that space and focus on how can I go serve more people, not how can I make more money, how can I serve more people with product services, information and it will all come back to you tenfold.

Stephen:                             [01:00:58]               You are good. I wish you nothing but success. Thank you so much.

Kyle:                                      [01:01:03]               Well, thank you. I appreciate it. And uh, again, you know, if this impacted you in any way, we’re here to help and support. So, uh, thanks for having me on and I appreciate the opportunity.

Stephen:                             [01:01:15]               What a great guy. Super Guy a go. Take a look at his picture on the episode. That’s the real deal. I mean, he is real. He is knee deep in it. I’m not just talking about it. He’s doing it. And what’s so cool to me is the way he’s been able to connect all these things while not losing touch, that he’s a dad, that he’s a husband, that he’s a son to his father and he’s a brother to his brothers. All those things. That’s perspective right there. That’s the thing that you should hear in this whole conversation with him, is that, yeah, he’s got a couple bunch of successful business. He’s in great shape. But did you hear about that? He’s got two kids. He’s got a wife, he’s got a dad, he’s got brothers and uh, and he’s into it. That’s the perspective that you want, right? When that, when you got all that working for you and instead of working, not working at all, that’s, that’s unhealthy. And so he’s got a great perspective on it. ECOMMERCE,, ecommerce

Cool voice guy:                  [01:02:13]               Thanks for listening to the ECOMMERCE momentum podcast. All the links mentioned today can be found at incomers momentum. Doug, come under this episode number. Please remember to subscribe and the lake us on itunes.



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