408 : Bob Steele – Don’t just chase inventory if you can not get it through your process
405 : Derek O’Carroll – Selling on multiple channels takes an all encompassing approach- develop a desired customer experience work flow
I know this has a big title. But it is really important. Don’t try to serve everyone, rather serve your “Desired” customer. When you look at selling that person it takes a different approach. Derek walks us through developing a work flow to ensure consistency. After all that is what it takes to get through…
403 : Mark Berkowitz – Dealing with common eCommerce Intellectual Property issues
402 : Jon MacDonald – How do you convert more of your traffic into sales
So you worked really hard on getting people to see your stuff? But they are not buying (Less then 2% is the standard). Why? Jon walks us through how to parse your data to identify your buyers habits, then eliminate the noise where they are not buying. Think optimization. How has PPC optimization worked for…