404 : Chase Clymer – Create a content production system to create demand for your products
If you know me I love systems. Systems bring you consistency and small consistent actions over time bring big results. Chase helps us (me) with step by step instructions on what the “Outliers” are accomplishing by using these steps. Chase also will help you master Shopify for your best results. Mentioned: Chase’ podcast: Honest…
403 : Mark Berkowitz – Dealing with common eCommerce Intellectual Property issues
402 : Jon MacDonald – How do you convert more of your traffic into sales
So you worked really hard on getting people to see your stuff? But they are not buying (Less then 2% is the standard). Why? Jon walks us through how to parse your data to identify your buyers habits, then eliminate the noise where they are not buying. Think optimization. How has PPC optimization worked for…
401 : Andy Slamans – Amazon brand building today is different, it takes being different from your many competitors
Funny how this conversation started out. Discussing employee and contractor retention. Have you figured out what you would lose if your key employee left tomorrow? Do you have a contingency plan? How about instead you treat them right now? You check in with them? You ask how they are doing? You give them more money?…