Posts Tagged ‘ecommerce’

408 : Bob Steele – Don’t just chase inventory if you can not get it through your process

Bob-Steele

Bob speaks from experience. Inventory buying is a thrill. Finding great deals is what we do. But if it sits in your warehouse and doesn’t get processed then it is wasted economic value. Value you might not get back. See if it forces you to borrow money or put off hiring key labor that would…

407 : Mike Ward – Thrift Books Story – How to sell millions of books and create your own story

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This really is a story. A story of making a real difference and impacting the earth. See in  today’s technological world one small company can touch people around the world through commerce. Small chunks of love (Books) can end up in the furthest places by caring for customers and caring for the team members. A…

405 : Derek O’Carroll – Selling on multiple channels takes an all encompassing approach- develop a desired customer experience work flow

Derek O’Carroll Headshot

I know this has a big title. But it is really important. Don’t try to serve everyone, rather serve your “Desired” customer. When you look at selling that person it takes a different approach. Derek walks us through developing a work flow to ensure consistency. After all that is what it takes to get through…

403 : Mark Berkowitz – Dealing with common eCommerce Intellectual Property issues

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It’s funny in today’s fast changing world where a young guy (relative to me) is the absolute expert at his Law firm. Partners go to him for advice because the issues are new and were not planned for when the laws were written. Get some great legal advice for just the time it takes to…

402 : Jon MacDonald – How do you convert more of your traffic into sales

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So you worked really hard on getting people to see your stuff? But they are not buying (Less then 2% is the standard). Why? Jon walks us through how to parse your data to identify your buyers habits, then eliminate the noise where they are not buying. Think optimization. How has PPC optimization worked for…