406 : Kiri Masters – Developing a team that’s focused on Consumer Direct Marketing

By Stephen Peterson | September 16, 2019 |

Wouldn’t it be nice to get an answer to a question right when you need it? How many times have you had a question, asked someone on the web and dropped the idea, issue or problem because you waited too long for an answer? Did you even get an answer? Kiri has an approach to…

405 : Derek O’Carroll – Selling on multiple channels takes an all encompassing approach- develop a desired customer experience work flow

By Stephen Peterson | September 9, 2019 |
Derek O’Carroll Headshot

I know this has a big title. But it is really important. Don’t try to serve everyone, rather serve your “Desired” customer. When you look at selling that person it takes a different approach. Derek walks us through developing a work flow to ensure consistency. After all that is what it takes to get through…

404 : Chase Clymer – Create a content production system to create demand for your products

By Stephen Peterson | September 2, 2019 |

If you know me I love systems. Systems bring you consistency and small consistent actions over time bring big results. Chase helps us (me) with step by step instructions on what the “Outliers” are accomplishing by using these steps. Chase also will help you master Shopify for your best results.   Mentioned: Chase’ podcast: Honest…

403 : Mark Berkowitz – Dealing with common eCommerce Intellectual Property issues

By Stephen Peterson | August 26, 2019 |

It’s funny in today’s fast changing world where a young guy (relative to me) is the absolute expert at his Law firm. Partners go to him for advice because the issues are new and were not planned for when the laws were written. Get some great legal advice for just the time it takes to…

402 : Jon MacDonald – How do you convert more of your traffic into sales

By Stephen Peterson | August 19, 2019 |

So you worked really hard on getting people to see your stuff? But they are not buying (Less then 2% is the standard). Why? Jon walks us through how to parse your data to identify your buyers habits, then eliminate the noise where they are not buying. Think optimization. How has PPC optimization worked for…