391 : Amy Nicholas – Less how to and more taking permission to move forward
Amy says it like it is. You know all you need to move forward now do it. Many people get stuck with the “how to’s”. Always getting ready to launch. “Take permission” Amy says. Heck she gives you permission to be successful. Some really solid advice on mastering then moving forward.
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Here is transcript- It is automated so it is not perfect but it does seem to get better over time.
Amy: [00:00] Or about the mindset. It’s 99% of mindset is 1% the how to
Cool voice guy: [00:04] welcome to the e commerce momentum, Bud jazz, where we focus on the people, the products, and the process of eating commerce. Selling today. Here’s your host, Steven Peterson.
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Stephen: [02:42] This is episode 391. Amy Nicholas. Um, again, I say this a lot, get ready to be inspired, but I, I don’t know how you can’t be inspired by the people that have been on my podcast. I’m so fortunate. I get a chance to talk to some of the most incredible people, um, who have figured something. There is something now that might not be your something, so put it in perspective. But what I love about Amy is I love how she stopped looking for the how. I think that’s so important because I’m guilty of this all the time looking at how, how do I do this? How do I do this? Show me how to do this. You know, it’s not about the how, uh, she’s taking permission, uh, she accepting herself and the other thing she’s doing is turning everybody else off. Now listen to anybody else while she’s laser focused.
Stephen: [03:29] How powerful is that? How many times, you know, we talk about when you’re getting ready to go on vacation, it’s amazing the amount of work you could get done with your laser focused and you don’t have time for everything else. But her point is, that’s what you need to do in your business is to take that laser focus, get focused, stay focused, and follow through and turn everybody else off. And just a powerful, powerful interview by a very, very, a very cool lady and somebody who has figured that out and I just love it. Let’s get into the podcast and welcome back to the ECOMMERCE momentum podcast. We’re excited about today’s guest because, um, again, I like to see accomplishments, um, and how people get there because none of the stories that I’ve been told are easy. Not One person has ever come on my show and just say, Hey, this is easy, man. This is like, this is bread and butter, this is this slice of butter. Put It on the toast. It’s simple. Um, and I don’t believe this person’s going to tell us any different. Welcome Amy Nicholas. Welcome Amy. Thanks dude. And glad to be here. Would you agree with that statement? Easy?
Amy: [04:31] Yeah. Not, I don’t like to say things are easy. I say that the hard part is the belief.
Stephen: [04:37] That’s interesting. That’s interesting. What does that mean? What does that mean to you?
Amy: [04:41] Basically believing that you can do something that’s either been done before or you’re like by somebody else or belief that you can do something that nobody’s done before. Either way, it’s a, that’s the hurdle I think getting, getting people to where they want to go.
Stephen: [04:56] So when you think about like, you know, seeing somebody else who has a lot of success and that’s where is itself doubt, is it, uh, I’m, I’m not good enough. Is it? Um, there are somebody special, they’ve got a cape, they change in a phone booth with anybody younger than 30 is going to be like, what are you talking about Steve? But you know what I mean? What, what does it for you? Okay.
Amy: [05:19] I think that people do struggle with a lot of self doubt and there’s probably not necessarily a lot of like motivational cheerleaders in people’s life that have given that kind of pumped up. You can do it. You got this. Um, you know, thinking back, I, I don’t recall many experiences other than some of my school teachers telling me, um, that I was, you know, special or somebody, which, you know, it was really just like, Hey, good job on your grades, you know, but like life skills, you know, I think people struggle because they have that sort of negative programming in their mind of, Oh, why am I doing this? This isn’t going to work. It didn’t work last time. I’m no good, so and so can do it, but not me. Um, so I think that’s sort of a mental program that just keeps playing in people’s heads.
Stephen: [06:06] Do you, you know, I saw a posting from somebody the other day and it was, hey, you know, I struggled to believe that you can make money online. And they showed their numbers and they were spectacular. I don’t know if it was an Fba seller emerge or whatever it was. It was really a strong number. And they were like, you know, I never believed it was possible because you hear everything, you know, you can make millions, right? If you listen to certain people. And then you hear the other people saying, these are all scams, 100% of them are scams. There are no way you can be successful online. It’s all gone. It’s this and that. Um, when you hear that, does that bring you right back to self doubt and self, you know, I mean in any way or do you just push past it because you’ve had so much success?
Amy: [06:52] Yeah, I think I just got to a point where I was listening to the right people. I’m interested in mentors and motivational speakers and such, and just started to believe more about what they were saying then what was going on internally or other people were talking about and just sort of realize those comments were a little bit, um, they’re just, their experience was limited.
Stephen: [07:13] They’re jaded, right? They’re jaded for some reason and sometimes it’s reasons outside of their control. I mean, it, for sure, things have changed. Now you, um, you’ve sold on two different Amazon platforms, is that correct?
Amy: [07:27] Um, well if you divide it up, let’s see, there’s a sty, Amazon merge or Merch by Amazon KDP print, which is like the kindle publishing division and I’ve sold also through the seller central Shopify, a connection channel, therefore doing print on demand. Okay.
Stephen: [07:44] Okay. So you’ve got some, some breadth of experience old, all three of those and I’m assuming one builds on another one. Um, they have changed since you started I would assume. Correct? Yes, definitely. When, when you see people that spout that failure and it’s hard and it’s getting challenging and this and that, maybe this is just common sense, you’re going to be like, does Steve, of course, is it the people who don’t want to change, who are afraid of change, who don’t adapt to change? And if they could get past that and accept it, they probably might have been successful.
Amy: [08:19] I think that’s a part of it. Um, I also think you just have to really limit who you’re listening to and who you’re reading and just sort of shut out the rest of the world because one person will say it’s hard and then 10 people are going to chime in and agree because it’s something to talk about and it keeps them distracted from the reality and then the real people that are successful and just don’t worry about it, they’re out there putting in the work, you know, they’re not posting in the groups about how hard it is.
Stephen: [08:48] That makes perfect sense. Okay. All right. I think that’s very practical advice. So again, disconnect. Stop to me. Turn this off. I’ll listen to it, turn it off and uh, um, go and put your head down and do the work. Um, I assume you hit hurdles, you hit problems, you hit challenges. What got you to push past that?
Amy: [09:10] I think finding, um, like again, the right mentors. Just listening to like one paid mentors or free mentors or both. The person I’m thinking of. Well, there’s been two very influential mentors in my life. Okay. Um, one being Bob proctor. Um, I listened to him just through youtube and decided to watch one of his live streams, uh, that was, um, like his live event that you could watch online and just like life changing stuff came from that income, relationships, health, all in a lot of, yeah.
Stephen: [09:45] His stuff is like thinking positive. Yeah. Imagine it happening and then it will happen. That kind of thing. Correct.
Amy: [09:52] Yeah. I’m very much about like, you go to his seminar because I ended up going to a couple of his events in person. You go there and he’s just talking about you the whole time and you’re like, oh my gosh, this guy is amazing. But it’s, it’s because he’s talking about you and your, your abilities, your, um, your power and just, you know, he’s just very good at what he does. But just
Stephen: [10:15] person in that room thinks they’re talking, he’s talking about them. Correct.
Amy: [10:18] That’s right. You have the ability to talking to you directly. I mean, there’s, you can feel like the vibration in the room change when he gets up there to speak. It’s crazy.
Stephen: [10:28] It’s kind of a Tony Robins vibe to write that same thing is like I’m connecting, he understands my woes and my worries and that kind of thing. Okay. All right. So he was important and he’s free on uh, on, on Youtube. Cause I’ve seen some other stuff too. So that’s free advice, but you could pay for services but you don’t have to correct.
Amy: [10:47] Right. You could just go on youtube and listen to him. And that’s how I started. And I said, you know what, he’s going to be doing a livestream event. It was like $147. I’m like, that’s nothing, you know, compared to the cost of flying out there and showing up at the seminar. Um, so I did one live stream and then I went and paid for, um, I actually paid VIP, uh, twice after that cause I was like, I just want to be close to
Stephen: [11:09] the guy. I’m with you. I liked that VIP experience almost every place I do it any more because it’s usually, like you say, it gives you access.
Amy: [11:16] [inaudible] indeed. And then the other mentor that’s been a big part of my life, um, his name is Wesley Virgin. He’s got several hundred videos on youtube and a friend recommended me to his content, said, hey, I think you’d like it. He’s kind of, he’s kind of wild and crazy, but I’m very motivational and very much he’ll tell you when you’re doing stuff that’s wrong, you know, he’s gonna not like sugarcoat it for you.
Stephen: [11:42] And what do, I mean, it’s almost like you’re getting, these guys have gave you permission, both of these men sounds like they gave you permission. Who, who are you seeking permission from? And not a criticism. I’m just trying to understand it because this is Steve who you’re talking to Steve who goes through the same thing. So I’m just trying to understand.
Amy: [12:00] Yeah, I mean, I think it’s like they’re telling you over and over, hey, you can do this. Hey, you’ve got what it takes. You don’t need anybody else really. You don’t really need me. I’m there telling you this and at some point you’re like, yeah, yeah, I have it in me. I have what’s possible. Like right in front of me, it’s, you know, and they kind of make you believe that you have to realize that things are working in your favor even before you see that result. And that’s exactly what’s worked for them. And they’re sharing that to you. And that sort of opened up my eyes to, you know, I don’t have to really seek out anybody else, you know, I already have the, the power in me kind of thing.
Stephen: [12:42] So, so, uh, I just wanna make sure I’m clear on this. So those two who are not related to your Amazon business in any possible way, um, by listening to them and focusing in on them and taking that positive advice and then enacting it and actually taken action you were, and turning off all the rest of the shows, my show, all the other people that are out there talking about Amazon and all the rest of that jazz that has allowed you to move forward. Am I correct when I say that?
Amy: [13:09] Yeah. Because you know, from both of them, I’ve gotten this, that the belief that, you know, it’s really more about the mindset. It’s 99% of mindset is 1% the how to, um, because when I remember to, like when right before I quit my job, I was sort of struggling. I was doing ebook publishing and I was like, okay, I need to move forward, but I feel a little bit, you know, kind of bumping against the wall here. And I said, wait a minute, you know, I’m really focused on how to do things. How do I make more ebooks? How do I scale this? And I said, let me take a step back. And so I really, you know, just focused on personal development, meditation, journaling, reading the right, you know, kind of mindset books. I was not so much focused on how do I do this technical stuff. And then from learning, you know, more from these two mentors, they’re telling me, don’t focus on that stuff. Like you focused on the internal stuff and the how to just takes care of itself. It’s, it’s really like a faith thing. You don’t know how it’s gonna work, you know, like, I’m not focused on the how to, so how’s it gonna work, you know? But it just ends up working somehow some way,
Stephen: [14:20] you know, sitting here it’s, it’s, as I always think of the title, you know, what, what impresses me. And at this point it’s less how to, it’s more on taking permission to be successful. Is that fair?
Stephen: [14:33] taking permission, right? You’re not asking for permission because you, you’re just acknowledging that. Yeah. Why not you right. Why not Amy? All right. I love it. And I think that’s very cool. All right, let’s get into the story. How you get started. So, so why, why ebooks? Why, what was, are you a writer? Are you a journalist? What’s your background?
Amy: [14:53] No, um, I was working for an insurance company as an auto appraiser. Um, it was a good job. It was interesting. I got to travel around in a car that was paid for by the company. Um, so I would listen to a lot of audio books and things like that. Once I decided, I was like, you know, I’m ready to take things to a different level. I want to do my own thing. I want to be an entrepreneur. And I was originally doing, um, I was filming stock video footage and selling it online. Um, that was my first actual like online sales. Walk us through that. What does that mean? So, so yeah, so like you watch a commercial, maybe you watch a film like through your company where, you know, it’s like an industrial film. Like here’s how to, you know, here’s our company policies and it’s a video, right? Yeah, yeah, yeah. Things like that. There’s, um, you might see clips in a movie, you might see it in an independent film commercial. I saw one of my footage, uh, clips sold in and it was in a commercial, uh, Spanish, uh, as all session. Yeah. I mean, it’s pretty, pretty neat. Very short stuff. It was just a blast to do.
Stephen: [15:59] How do you solve it? How did you, so you just, no audio, just video only.
Amy: [16:03] Yeah, just video and you, you would be responsible to make sure the quality was good. Make sure you didn’t have any trademarks in the video, copyrights, things like that. Um, and I would, I found a couple of sites online, a Shutterstock pond five and used to be I stock photo, but I think they were bought out by Getty. Okay. So I uploaded it to those places and I, I made you know, a couple of sales and I was like, this is great, but I really want to do something a little bit faster.
Stephen: [16:33] So it’s a, it’s a revenue share deal with them. Right. So they get a percentage and you get a percentage. That’s right. Okay. All right.
Amy: [16:38] It’s in some places you set your price, other places they are going to tell you what you make.
Stephen: [16:43] Okay. Okay, cool. I didn’t even know. I mean, you know, I think upon fight, cause I buy music for pond five stuff. No, my podcast and uh, I never think about where, who does that? All right. So this is a perfect example of somebody doing okay. Cool. Very cool. All right. Not, not fast money though.
Amy: [16:58] No. Um, because you know, you physically have to go out and film things, right? It’s not so much like I can create one video clip and then just scale it. I have to go out and go viral footage. Yeah.
Stephen: [17:12] Okay. All right. So you, you got that, that was slow dime. You’re like, I don’t think this is the best path for me. What came next?
Amy: [17:20] I was listening to a guy named Stephen Polera knows he has a show on youtube and a podcast called project life mastery. Yeah. Yeah. I love that guy. Yeah. Cool guy. Um, he was talking about ebook publishing through, um, kindle publishing and I was like, this sounds like a good avenue. You know, it’s, he explained things very clearly. He had a course and I remember debating about buying the chorus for like a week and I was like, Amy, just do. And, and I so glad I did cause I was listening to all this stuff and he just kept talking about it. And that was his means of getting out of the job and not having to rely on doing menial jobs. You know, he was like, this is paying my bills. And it just keeps getting better. And I’m like, okay, let’s get into this. Let’s, let’s do this. So I invested in it and yeah, I just learned from the course and follow the steps, follow the videos, and started putting my own ebook business together.
Stephen: [18:18] When I, when you think about, I mean, and I don’t know if other people take courses, why, why do you think you had success with yours? What’s the difference? I mean, when you look at your friends and I know you know enough to people that you’ve seen people take courses and they don’t succeed and I’m not putting them down cause stuff happens in people’s lives. And maybe that’s the answer, but why do you think that you were able to take a core, spend the money, make a first, make the decision to invest the, actually do the work and then actually follow through with it and, and, and see, you know, see the level of success you had. What, what makes you different than the other people that you know? I mean, I assume you know some people that have similar,
Amy: [19:02] yeah. Well I think a lot of people are info junkies and they’re buying multiple courses, multiple programs at the same time. Trying to take a little sample of each. I bought one program, I followed one guy. Um, and I just decided from the beginning that it was going to work.
Stephen: [19:20] And again, you had everything else turned off. Is that still the, the motive, I mean the modus operandi, the way you work is that while you’re on this guy, everything else is out.
Amy: [19:30] Yeah. I mean I was, I was listening actually to a lot of audio books, personal development. I was kind of all over the place in terms of the mental side of it. But for the technical side of it, I was just listening to his, you know, program. Okay. Okay.
Stephen: [19:45] Can you say, I just wondered if, uh, cause it seemed to work for you before and leverage recently with the Bob proctor and the Wesley Virgin.
Amy: [19:51] I learned that later. Yeah. Later in the journey I said, why am I trying to follow all these different people? Cause then I started getting conflict in my mind about, so yeah. Would it be,
Stephen: [20:01] would your success have happened faster? Had you known this secret now turning everything else off?
Amy: [20:06] Yeah, probably. I think that’s a huge aspect of, of narrowing things down and from his, um, from his program, he had an option to join a private Facebook group. It was a monthly cost. I said, you know what, I’m probably going to meet other people and um, you know, get to learn more. So I joined it and from that Facebook group, um, I was contributing, you know, I was just sorta like sharing things that were working for me and just sort of, um, meeting new people that were doing what I was doing. And it opened the doors for me to get to, um, be invited to a private mastermind. And that was a huge shift from going, you know, making some per month but not really enough to quit my job to getting in with the right people. And my income just started going up every month after that.
Stephen: [20:56] So this likeminded group that you joined, right, sounded like they were motivated. They recognize you because you were participating. I think that’s a very, very key point. You’re in a lot. I’m in a million groups. I get out of the groups all the time. Please don’t add me anymore groups. I can’t participate. But most of the time I can’t participate. Just, I just can’t physically. So therefore I had no value to you. I’m pology so don’t add me, I won’t add value to you. Um, because I won’t be able to do anything. But by adding value like you described, people recognize, okay, she gets it. She a, she’s positive, right? You weren’t sitting in there, this sucks. I’m not getting any time. Right. That kind of stuff. Um, and so, so can you talk to a little bit more in there, because I think that’s powerful for people cause it, I mean, I don’t know, are you shy in any way you, I mean, would you consider yourself to be, you know, a little intimidated and shy or are you a go getter?
Amy: [21:46] I used to be. Okay. For many years as a young kid, I was very, very shy and I read a lot of books and I didn’t have like, you know, a huge circle of friends or anything. And at some point through several, like actual jobs in the workforce kind of putting you in front of people a lot kind of got me out of my shell. And then now I feel like I completely turned around. I’m totally on the other side. Um, but when I was doing the kindle stuff and posting in the group, you know, I was just trying to like give back, just trying to share and I saw other people doing things similar, you know, very open and like, hey, this is working. Um, and then when it was funny was when the guy contacted me to join the mastermind. He was like, uh, it Kinda, I kinda got the impression he didn’t want me to share anymore because it was like I was getting too close to like, you know, quote unquote the secrets
Stephen: [22:40] away. One answer. You had it and you weren’t going to tell them.
Amy: [22:44] So you know, it the giving aspect and not trying, I wasn’t trying to like get anything from that. I just felt good sharing, you know? And that opened the door for me.
Stephen: [22:55] Well they’re giving without expectation has always worked for me to um, yeah, I expect nothing. I don’t want anything. I’m not asking for anything and it magically, this stuff just shows up and I just think that’s so powerful. But again, I think by joining that group, original group, them seeing the participation, then you get invited to the cool kids club, the elite, which is really the people that are participating and then you participate at a higher level. Is that what kind of happens?
Amy: [23:19] Yeah, it was very um, strict. We had weekly calls at a set time and if you missed weekly calls like at all, you were like out of the group. So I was like, I will make this happen.
Stephen: [23:33] So that discipline is that discipline force you again to participate in it and force you to be prepared and all the rest of that stuff?
Amy: [23:42] Yeah. Because each week we would pick a topic to, and maybe one of us would kind of head the discussion, um, and everybody would give back in some way. And I was at the bottom of the totem pole sales wise. And so I said, you know, I wanna I want to contribute something. So I offered to take notes for the group and then post them in, in our private Facebook group. Um, so that people could, you know, if they missed the call, heaven forbid, or if they, uh, if they just wanted to have some notes for it and they have really appreciated that. So I was, I was never booted out of the group, thankfully.
Stephen: [24:16] Did you have to pay to be in that group?
Amy: [24:18] No. No it was, it was a free group, but value was in insane
Stephen: [24:22] of what people were sharing. It’s very, uh, very cool because I’m in a mastermind or two and the participation is mediocre and sometimes, quite frankly, even I don’t participate, maybe cause it’s not enough force to, and so therefore you don’t get the value. I think that’s really strong. Okay. So that group made you elevate your game. You were around like minded people that were, you said you were the low person on the totem pole at that point. So you, you had to step up your game. It forced you. Thinking back about that, is there a way that those skills, whatever you did to force your game up, is that, would you say that’s one of the reasons you’ve had so much success with merge?
Amy: [25:03] Yeah. You have to push yourself to the point of being uncomfortable a lot. And most people aren’t willing to do that. Let’s people are okay coming home from work, you know, cracking open a beer, sitting in front of the TV because that’s comfortable versus, well, let me go work on my business. Let me put in some hours, let me read some books. Um, you really have to stretch yourself. And it’s, you know, there’s times where it’s like, I don’t want to do this, but, you know, I know it’s helpful.
Stephen: [25:31] Well, I’m going to jump to that because I usually ask this later on, but let’s talk about structure. Um, one of the things is we were working at times to get together. You were like, ah, no, no chance of doing it in the morning, Steve. That’s time sacred to me. That’s my work time. I mean that it was, it’s pretty rigid. I mean, that’s cool. I mean, I, I admired, I sit back, I don’t see it as a negative. I sit back and say, damn, I get it now. I understand why she’s doing so well. That’s sounds like a plan. So can you kind of walk us through that?
Amy: [26:00] Yeah. I mean you have to be really, you have to, like you said, rigid, you have to be rigid with your time and with who you are spending time with, with who you are interacting with and realize, um, that, you know, you must hit your, your key KPIs every day, right? Your key performance, uh, stuff in the sense of like, if I don’t put the work in in the morning, I know physically I am going to work at a less intense speed in the afternoon because that’s when I sort of hit my low in the day physically. Um, there’s some things I can do to bring that back up, but if I don’t hit those peak hours in the morning of say between a [7:00] AM to about, you know, noonish [11:00] AM, then my productivity is just going to go to crap for the day and I can’t have that.
Stephen: [26:50] And you just know that. I mean, that’s just, and again, is this over time you have figured this out?
Amy: [26:56] Yeah, I think I’ve always been geared more towards a a morning person, um, most of my life. But when I got into personal development and reading and listening to people, I started to realize that if I could capture a couple extra hours even, um, by waking up at like [5:00] AM versus, you know, a lot of people don’t wake up til six 37 o’clock, um, that are going to work. I felt like my confidence go up. I felt like I had an edge on the day. I felt that I could get things done. And when I was trying to quit my job, I realized that if I didn’t grab these couple extra hours before my, my fulltime job, uh, it just wasn’t going to happen. You know, I just didn’t have the extra hours in the day to put into my side business.
Stephen: [27:42] But you’ve kept that going. That’s like you didn’t turn it off. Hey, once I make it enough, I can turn it back and leave my job. You kept the pedal down.
Amy: [27:52] Yeah, because I saw there was a direct correlation between waking up early and my income for the week. Like if I and I, there’s times I slipped, you know, I’m not perfect at it. Um, but I just know in the back of my mind, Amy, if you get up at [5:00] AM you’re going to be more productive today and chances are, you know, like 99% chance you’re going to make more money.
Stephen: [28:16] When, when I’m, I’m sitting here thinking about this. When do, when do you fade? I mean, you’re up early. That means you’re go, go, go, go, go. Um, when do you fate? I mean, is it two o’clock three o’clock four o’clock
Amy: [28:28] worked for about six o’clock no, no, it’s about three o’clock. Okay.
Stephen: [28:32] So it’s, it’s not like you’re going, you’re not one of those, Steve, I’m going to work 18 hours a day
Amy: [28:37] and I’m going to do this for four years now. And I don’t believe in having to work that many hours. And because of that belief, I’ve been able to structure myself and ways that are, that make me happier. I’m not happy working 18 hours a day and I don’t think anybody really is even that says they are. Um, they would probably enjoy doing some other things in their day to day.
Stephen: [28:59] Well, give me an example of what, what now that you’re able to do that when you were working for the insurance company, you’re not able to do that yet. You call happiness.
Amy: [29:08] Oh Gosh. Just go into the gym, whatever time. I feel like, uh, going to the grocery store and not tell me to go to company lunch. Yeah. Yeah. I’m, I’m actually more, I reserved the beach more for the weekends when I go husband. But, um, yeah, just doing things at the right time and not having to deal with traffic and rush hour and congestion and everybody at the store at the same time. Cause I just got off work. Um, other than those kinds of things like running errands and such, I like to just be free in the sense of, Hey, if I want to go out of town tomorrow, I can’t, you know, like my husband will be here most of the time and he’ll watch the dogs if it’s just me or, you know, we asked the neighbors, hey, watch the dogs were going out of town.
Stephen: [29:53] No. Your friends that are not in this world, what do they say when they’re like, oh, uh, I mean, do they look at you like with envy? Do they look at you a little bit surprise? Like what do you do? Um, because of that freedom, I’m assuming people have like, wait, you can do that and like, you know, last minute trip or whatever. Can you talk about that? Okay.
Amy: [30:13] Yeah. Well, the funny thing is, um, you know, it’s been a, this year, it’ll be four years in July that I’ve been full time entrepreneur and I just have a lot fewer friends then I used to. Yeah. Um, because you realize there are different than you and you don’t have a lot to contribute to each other’s, um, lives anymore. Um, but I do have a couple of still and I, I’m sure they envy it, you know, or sometimes it might make a comment like, oh, that must be nice, but they don’t really understand what it took to get to this point. Yeah, yeah, yeah. Now it’s like,
Stephen: [30:48] Amy, Amy, can you teach me by Friday? I need it by Friday. Can you do that? Yeah, yeah. Not what does that mean that you’ve gotten more friends that are more entrepreneurial because he said, oh, that’s interesting. So it’s a, because you have so much more in common. And it’s interesting. Uh, I, I would say I would agree with that even in our own personal life that we definitely have gravitated away from the ones that are working Monday through Friday because they’re like, hey, can you do this? Yeah, we can do that. Well, wait a, oh no, I can’t, you know, because I’m so structured. Interesting. Very cool. All right, so things are going rocking along. How did you find out about merge? I mean it was that a natural transition from, from the publishing side?
Amy: [31:31] Um, yeah, it was kind of a necessity in a sense to, uh, I was trying to expand what I was doing, um, with ebooks, but the, everything was just changing on the kindle platform. And I said, you know what, I really want another income stream that has more control. Uh, so I ended up hiring a coach, building a Shopify store and learning to do print on demand and combining that with, you know, selling tee shirts, selling hoodies, hats, whatever, uh, for a specific niche and then using Facebook ads. And so
Stephen: [32:05] [inaudible] you stop your ticket. I just want to make sure I understand. This, was this with Amazon merge first or did you just go right to the other chat on other platforms?
Amy: [32:12] No, so merge came later. Oh, interesting. So you were early, early adopter. Ooh. Um, this was about 2016 I think early 2016 I was, I was doing a print on demand, but like I said this through the Shopify channel and you know, it’s, it’s, uh, talk about, you know, risk and faith and all that sort of thing. You’re really putting money on the table when you’re just kind of testing on Facebook ads and I don’t know if this is going to sell kind of thing, but from then, you know, I was in that print on demand community. I heard on an interview a guy that was doing successful with this new program called Merch by Amazon. And I said, Hey, I’ve got all these designs that, you know, didn’t sell in my store or I’m no longer using a, why don’t I just try to apply, get on there and then see if these designs might sell, you know, in merge. So it took four months to get in though. Yeah, it took some lunch.
Stephen: [33:11] Well, how long did it take for your first sale?
Stephen: [33:15] after the four months. So you took you four months to get on, right?
Amy: [33:18] Yeah. So I don’t remember exactly how long it took. Maybe like a week or two.
Stephen: [33:24] Okay. So one week or two. But, but thinking about print on demand and driving your own traffic and all the rest of that jazz, especially back then [inaudible] way harder, correct? Yeah. Driving your own traffic way harder, way harder. And so when this happened and you had your first sale on Amazon in, in a week, what, what, I mean, what went through your mind then? Is that good or is that normal? Was that what you expected or
Amy: [33:49] it was good? No, it was good because as I continued uploading ahead, um, when you first, well this was years ago, but when I first got online to merch by Amazon, you got 25 slots right to upload. And so I filled it up and I was surprised that several of the designs I had never sold before we’re selling on on Amazon. I’m like, oh, it’d be probably because there’s so much more traffic. And I thought, you know, oh my designs are terrible. Nobody likes them. But then there was validation from buyers on Amazon that no, actually these are okay designs. People do resonate with them.
Stephen: [34:25] So why do they sell on Amazon? I mean, have you got this had to cross your mind. Why would they sell on Amazon and not on your own site?
Amy: [34:32] I think people just trust Amazon for number one. Um, you know, credit card stored, they’d been a shopper for awhile. They trust buying there. So it’s a lot different than trying to get somebody to convert on your Shopify store who is never heard of your store, doesn’t know if they’re going to get scammed, you know? Um, that’s a big part.
Stephen: [34:52] Any, anything about like their, um, like you learn something in, in, in search. There is where I was kind of kind of asking like, you know, did, um, does Amazon put seller, put buyers, excuse me, in path for what you put as opposed to you having to do it yourself? Do you get, I mean I’m, that’s a stupid way of asking that question, but you need, just say, so you’re, you’re, you have a shirt that says beer rules. All right, I’m making it up. Do you had it on your Shopify store, then you bring it over to Amazon, you put beer rules, it says exactly the same thing. Did you mix up and change up the key words behind it or did you just copy over the ones that you were using on your own SEO stuff?
Amy: [35:34] Yeah, I um, I did use keywords were relevant for Amazon and I hired a VA to help me, um, get things going over there. Cause I, I was sort of treating it just as like another side income. It wasn’t like all your side hustle. I get it. Yeah. Okay. This was my side hustle to Shopify and you know, I just, I did say, hey, we’re going to use keywords that are popping up on Amazon that are relevant. And the platform was still fairly new so the competition wasn’t so high. Okay. So it was a little bit easier.
Stephen: [36:06] You didn’t use the same VA or whatever to take that same approach to your Shopify store,
Amy: [36:11] correct? Yeah. I never did. I never paid for Seo on my Shopify store. I just put money into Facebook ads and some apps and things like that. But other than that now.
Stephen: [36:25] Okay, well just the fact that you are doing that makes you an outlier from most people who sell on merchant, namely Steve who sells, you know, I don’t, I’m not a tea. I might think I’m a tier thousand year tier 6,000. Um, so that just the fact that you’re putting in an investment in doing that work yeah. Made you an outlier and the fact that you already have your Shopify and all that print on demand clearly makes you an outlier. So it’s just interesting to me that you put the time and money into Amazon. Like was there something there that told you that if I do this, I think I can have, was there anybody whispering in your ear? You mentioned a coach. Was there anybody saying put the effort and energy in and you’re going to get the reward?
Amy: [37:04] Um, I just remember hearing the one interview where a guy on the show, his name was Daniel, um, him talking about his success and it was in a short timeframe, couple of months, and he was doing really well on virtue by Amazon. So that gave me incentive to put time and effort into it and belief that hey, you know, somebody who’s out there doing it, I can do this. I’ve been doing print on demand for a little bit. So that’s kind of why I jumped on the train. Basically.
Stephen: [37:32] You’re back to that belief thing again. Hmm. Yeah. Common theme amongst you aiming this belief thing, if you believe it that strongly, Eh, have you been able to take that belief into other parts of your life and actually seen the, the benefits?
Amy: [37:46] Yeah. Yeah. I mean, for instance, um, health wise I always sort of had this idea in my mind of like, you know, okay, I want this kind of figure. I want this kind of look. And after listening to my mentors and stuff and then talking about sometimes they offered a very practical suggestions like, find somebody in a magazine that looks how you want to look, you know, post the picture up, look at it every day. And you basically are imprinting that subconscious. Um, and instead of thinking about what you don’t want, like I don’t want to be piling on towns or piling on, you know, old age or wrinkles. Um, think about what you do want, you know, and you kind of have to talk to yourself on a daily basis, uh, that, you know, you’re getting younger every day, you’re getting stronger every day, you’re getting fitter every day and people might think that’s weird or whatever. And I’m like, I don’t care because it works. And in what you’re doing might not work. But it’s worked for me. And I saw the transformation in without it being hard. You know, people like, oh, it’s so hard to lose weight. Well, it’s because you make it hard, you know?
Stephen: [38:55] Would you say that pretty much that, that applies across everything, right. Even in business right there. He, you know, I mean, yeah. Tell me, maybe you’re a Mensa member, but would you say you’re the smartest person selling on Amazon merge? Definitely not. No. I don’t mean to insult you. I’m just trying to say, hey, I mean, and to be fair, you’re going to say kind of like we did a pre call that you know, your, if you could do it, other people can do it right. If they’re willing to pay the price, that price is hard sometimes. Right? I mean, that’s, I think, I think to me, I always used to say this, uh, when I was in the accounting world, you know, I’d bring some new change, a new procedure or whatever for two weeks. It would last for two weeks and then they’d revert right back to that comfort, I guess use that word before comfort level. [inaudible] hmm,
Amy: [39:39] okay. Yeah. I mean, you have to, you have to really change your language in how you talk to yourself and how you talk in general about things being hard or difficult. Because if you believe that you’re, you’re just subconsciously going to find ways to make it. So now I’m not saying there’s not work to it. There’s not, you know, um, things that you’re going to have to do, actions are going to have to take. But if you are looking for a hard route, you’re going to think, okay, I gotta work 18 hours a day. I have to um, never see my family. You know, what’s a better way to approach it though?
Stephen: [40:12] What would you say then? How would you approach that?
Amy: [40:15] You have to think in terms instead of the outcome. So what is your goal? Like for me it’s an income goal and instead of focusing on the money, which, you know, I talked about some money’s a couple of times, but instead of actually focusing on the money, I’m focused on what does that money bring me four lifestyle, what will I be doing? You know, with that. And what I found was by focusing on the outcome and kind of seeing things down the track as if it was already done, that it kept me focused and kept me on without worrying. So much day to day without freaking out about numbers day to day. And it kept me focused on the big goal, the big picture goal.
Stephen: [40:56] So, so by seeing the prize, you were able to work your way backwards. Do you, are you a checklist person or I mean, do, are you able to see the steps or can you just visualize it? Um, did you talk to yourself? I mean, how do you get through?
Amy: [41:09] Yeah, I used to be really into the checklist thing, but then I, you know, I learned from, um, from Wesley, Wesley Virgin that it’s not about checking things off. It’s about being effective. So the people that think that, you know, cause I worked so many hours today, I know this is going to work. It’s, yeah, you might’ve put in a lot of time and sweat equity, but was what you’re doing effective. And that’s really what’s most important. So if you want a life where you’re working, just, you know, a couple hours a week, you’re enjoying your time, traveling, doing whatever you want, um, you’re going to find ways that are way more effective than people that are slaving away at their computer all day.
Stephen: [41:50] We used to say, be, you know, where we got and getting ready to go on vacation. I could do two weeks worth of work in that three days before a vacation because I needed at that time. It’s amazing. All of a sudden magically I can get all that work done. Right. That’s kind of the same thing. So it’s being affected with this guy. Sounds deep. I’m gonna have to check them out. When, when you think about, um, you know, how you’ve been able to distance yourself, what would you say that the number one, you know, this, I know this is a little ego thing, but your biggest strength, I mean, and it’s an uncomfortable thing, you know, um, you know, hard working or I’m focused or whatever. What would you say, uh, that others would say about Amy? Maybe we’ll ask it that way.
Amy: [42:26] Um, I think sometimes I’m pretty good about setting w we’ll just call it discipline, setting a goal and saying it’s a must and saying I will do what it takes. And there has been specific times where, for instance, when I was trying to quit my job, I knew that I must make it a priority to wake up at a certain time to work on my, um, myself, my personal development work on my business and in the evenings instead of, you know, goofing off, I would read and I would learn and I would get more inspired, I would get more ideas. And I, I think I’ve, I just always had a little bit of that streak in me. Like I was the kid who, you know, teacher gives a project in the school and everybody else is like, oh, I’m going to wait until like the night before, you know, I don’t got to do this for a month. I’m good. And I’m the kids starting on it like the next, you know, the afternoon. And I was the kid doing my homework. First thing, you know?
Stephen: [43:22] No. Did you, did you make it last? I mean like, like that example, you know, if it say they gave you a week to get it done, did you work on it everyday for a week or did you knock it out in a day or two and then coast the rest of the week?
Amy: [43:33] Yeah, it was pretty much wanting to knock it out as soon as possible.
Stephen: [43:37] Interesting. Is that an approach, the debt, how to deal with problems and issues? Because again, you would tell me that Steve, it’s not always easy. It’s not perfect. I’ve had challenges just like everybody else. Is that an approach that people could take some stock in and maybe change their experience?
Amy: [43:54] Yeah. I think if you, the longer you delay doing things, the more anxiety it actually builds up in your mind and you, it’s, it’s kind of like that mental clutter just sort of sits on your brain and you want to go out and do other things or focus on something else. And there’s that sort of nagging thought in the back of your mind that’s like, hey, should we working on this? And you’re like, no, no, I’ll do it later. But it’s bothering you. You know, it’s eating up your mental energy. So I was just, you know, and I remember even in college, like coming home and just hitting the books right away and getting stuff done and I didn’t want that stupid voice talking to me. Telling me to get stuff done was like, I’m just going to do it now. Just get it out of the way.
Stephen: [44:33] Turning it off. You know, you mentioned a bunch of times that, you know, you wanted to be an entrepreneur. Why, what, what, what did you think the entrepreneur life was that was so attractive?
Amy: [44:44] Well, it’s funny, when I first started to listen to personal development was not at any point was I thinking about quitting my job or anything like that, but I wanted a side income. So I was like, okay, I’m gonna make some more money. I’m going to listen to some business podcasts. I’m going to listen to, um, you know, some, uh, uh, read some business books and things like that. But everything I came across was telling me less about like, this is exactly how to make money in your business. It was more like, these are the habits I have, these are the routines I have. This is the personal development, uh, structure I have
Stephen: [45:19] in one second. I just want to get this. I don’t understand that. These things you identified, like watching these other people, you are like, wait, you like took stock of yourself? Like I have this piece, this piece, this piece. Is that what you said?
Amy: [45:32] Um, yeah, kind of like I was, I was looking for the how to, you know, and then all of a sudden people were telling me about this is my life as you know, a business person and they’re doing it full time. And just the idea of freedom and just being able to do what I want when I want. And then kind of things with my job where I felt like, yeah, it would be really nice to not have to ask for time off. It’d be really nice to enjoy holidays without wondering, am I going to be on the schedule for this holiday? You know, um, the breaking point, I think for me that, that really said, Amy, this is, this is it put in your two weeks was being told that I couldn’t take a day off, that I had earned, that I had saved up, I was caught up on all my work and being basically told no good reason why I could take the day off. And I was like, you know what, I’m done with this. So that was kind of the official Amy, like let’s go do our own thing. I, I just knew at that point the possibilities were a lot less limiting if I went off and did things my way, my business.
Stephen: [46:37] And, and you recognize you had many of the traits, maybe not all of the traits of a successful entrepreneur at that point?
Amy: [46:44] Yeah. Or I felt that I could learn them. Okay.
Stephen: [46:47] Oh, interesting. Okay. Alright. I wasn’t, I hated danger up to you. I apologize for that. But it was you, you’d said something that kind of triggered something in my mind and I’m wanting to make sure I got that, that you know, taking stock of some of you. So maybe that’s the answer. You don’t have to have them all right. I don’t think anybody has them all you have to be willing to learn them. And the discipline, that’s the difference. I mean to me, the ability that you have to come home and just turn off TV, turn off everything and just put your head down to the work. Um, if I would have asked your husband, would he have said that? Of course. She’s a great, she always was a great entrepreneur. She just had to know it. Would he say that
Amy: [47:26] he might? Um, it was funny. I inspired by what he was doing cause he was doing some side work alongside his full time job and I was like, man, I should be, you know, I should be doing something like that. I should be making some extra. Yeah. And then, you know, I now I inspire him because I actually followed through and did the, you know, quit the job and everything.
Stephen: [47:48] We all got the chills right when he said that, but that’s what makes a great parent, you know. Um, um, to me that’s a partnership, you know, the fact that you know, that little bit of healthy competition and, and, and, you know, that really does bring out the best in people, so, oh, love it, love it, love it, love it. All right, so I’m thinking about, um, why wouldn’t I let, let’s talk about, um, merge money master. Is that how I say it? Am I correct that I said that? Tell me, tell me more about this. Merge money, master.com. Tell me about this because, uh, so again, let me make sure I qualify and Steve doesn’t benefit other than if, if you and Amy work together, awesome. That’s good for you guys. Um, but you’ve had a lot of success with print on demand. You’ve got lots of experience, you’ve done other things. Um, you converted it over and then you’ve built this. It’s not easy to get to those tier 6,000 on Amazon that obviously you’re doing stuff right. So now at some point you created a group or you’re part of a group. So talk about that merchant money, master.com.
Amy: [48:49] Yeah. So this whole website came out of doing, again going back to the giving value, whatever. I started out doing Facebook lives, uh, which I then started uploading to youtube later on. Uh, just under my own profile, maybe Nicholas and I was just talking print on demand and it was called the print on demand power punch. And I would do, um, for I think eight months, I did daily shows Monday through Friday. Yeah. And so I built up an audience and people that were like, hey, keep, keep talking. Maybe, you know, they liked the mindset stuff and nobody was really talking about the real internal struggles. It was a lot of podcasts and shows out there, um, all teaching great stuff. Like how to do things, but people are missing this element of success and they need to understand why it’s not happening for them.
Amy: [49:42] Um, so I just decided to do that show. And from that show I got the idea to help people, you know, that were like maybe struggling with research, struggling with poor understanding of what they were doing and their designs were maybe off point, things like that. So I built the site and we’re 20 master.com and now it’s a resource. There’s, there’s free videos, there’s, there’s like a free guide you can download to help you tear up on merge. And I provide resources for people that want research done for them. So if you’re doing merge and you’re like, I don’t have the time, I want to do better, I want to, um, you know, get the research easy peasy done for me and I don’t want to handle VA. Um, did, that’s, you know, that’s who it’s for. And I also have included now, because a lot of people are doing KTP print, which is print on demand journals and notebooks. I do resources now for people for that as well,
Stephen: [50:40] with the same mindset again. Um, not, not to make it easy, um, but just not to make it difficult for people. Right. That’s kind of a, you know, the saying it that way. I mean, it, to me it’s, it keeps, the prices are so reasonable. I mean, I’m looking at the prices on the site and go check it out. Merchant money mastery.com. And you can see the prices are not unreasonable. You just trying to take away some of the difficulty. I just think that, I think it’s very cool. And again, in your experience, you were able to buy time when you took, uh, Stephen’s cores and others courses, correct? Correct. And so you’re offering similar things and a bunch of free stuff. I think there’s a lot to be said about giving away stuff without expectation because people can come watch these videos and you’re not hitting them with sales all the time. Right? Hey, buy this
Amy: [51:27] by their spouse, like maybe a little call to action at the end of the video. Like, check this out. But the whole, you know, whether I do a 10 minute video, 15, I’ve done an hour before, I’m just, you know, hanging out with print on demand. People they ask questions. Sometimes I’ll and I answer or I might be talking to specific topic related to merge related to KT print. We also talk Etsy, um, various other print on demand platform sites. And like I said, it’s all kind of wrapped up in the mindset that stuff.
Stephen: [51:57] Yeah, it really is. Um, are you still on Youtube?
Amy: [52:01] Yeah. Yeah. And, and now most of the time if I can, I will go live on both Facebook and youtube at the same time. Okay.
Stephen: [52:07] Any youtube channels? What?
Amy: [52:09] Uh, just my name Amy Nicholas.
Stephen: [52:11] Okay. And I see it. And how about on Facebook?
Amy: [52:15] Facebook, my profile, you can follow me on public.
Stephen: [52:18] Okay. And I’m going to put that contact there. So that’s, that’s where we’re going to ask for questions. I usually ask that one towards the end and we’re getting to the end now. Um, again, uh, check it out. Merge money, master.com. Watch the free videos, you know, get some perspective. And again, I always tell people, if you want to buy time, make sure you’re comfortable with the person that you’re buying. If you connect with it, if this stuff is connecting with you, if this is what you’re looking for, you know, taking, he said Feis connect with her but then turn everything else off and then master it. Um, that’s that Stephan guy. That’s one of his big things. I remember that. I mean he is definitely laser focus when he’s onto something, right? I mean he is laser focused. Yup. Love it. Love it. Love it.
Stephen: [52:58] All right, so the goal of the podcast and if people want to get in touch with it, they can get in touch with you all these different ways. Um, and I’ll have links to the goal of the podcast is to help people who get stuck. And so, you know, we might have already answered, yeah, I’m sure you did. But I want to help somebody who’s looking at this and saying, cause the beauty of merchants, it is truly a vending machine. Correct. I mean, I’m getting paid on stuff that I put up years ago. You know, yours is relative and hasn’t been around that long, but, but honestly, right, assuming you’re getting paid on shirt designs that you did years ago. Fair.
Amy: [53:29] Yeah. And, and just, I mean, there’s of course some that never sell or thus haven’t, but you, yeah, I mean there’s, there’s definitely a passive side of the income,
Stephen: [53:39] right? And now for scaled, there’s nothing passive about this, this, this effort. I mean, this is a purely an effort issue. So don’t, don’t think it’s like set it and forget it. It’s not. However, it does give you the ability to scale, um, and if you put your head down and do the work, but a lot of people don’t. So I want you to help us push past that. Amy, help us get past the point of stuck, please. Okay.
Amy: [54:02] Well My, you know, the guy I’m mostly listening to you right now is Wesley Virgin. And he told me that the reason most people get stuck is they just don’t have a strong enough why. And he’s like, your why should bring you to tears. And basically if you are doing something just to make money, that’s not a strong enough why. You must have a story behind that as to, okay, I’m making this money. I’m going to make this money because you know, blank, I need this too. Um, you know, I’m, I’m going to quit. Like for me, quitting the job like that, I gave myself a why that said, okay, may, if you don’t put in the time, you don’t put any effort, you don’t learn what you need to learn, you’re going to be stuck working for somebody else, not at your full potential. Making somebody else rich. Um, year after year wishing you were not doing what you’re doing. And so it was a strong why that got me out of bed early in the morning, you know, and kept me studying the books and listening to the right people. Um, do your why might change over time. And of course it changed when I quit my job and you have to revisit it often. Like I literally have on my whiteboard says, remember your why on the Whiteboard,
Stephen: [55:18] can you back to that visualization? Like you wanted to look like somebody, you put that picture up. This is basically the same concept. Interesting. Okay.
Amy: [55:25] Yeah. And I, I found that like some people will say, Oh, why? Well my why is I want to make, you know, x amount of dollars so I can buy my dream car or something. Well, what I found for myself was it was a motivating goal, but it’s not strong enough. Does it bring you to tears not having that? No, probably not. You probably have a car, right? It’s not gonna. It’s not like you’re, you’re stuck somewhere, you know, or you’re under a bridge trying to catch a wifi signal or something, um, on your phone. But it’s, you just, it’s everybody’s personal thing. You know, you have to dig deep and find it and that’s one of the things that helps to cut things out of your life is you stop having all those voices and yeah.
Stephen: [56:06] Yeah. Clutter that clutter. Like t t give me the chills again. I love it. I love it. It’s so cool to sit and watch. Um, and again, I watched for consistent 800 did you say 800 videos?
Amy: [56:20] No, I’m, I’ve got several hundred. I think I’m somewhere around
Stephen: [56:24] 250 to 350 videos. Yeah. That doesn’t just happen. I mean that consistency isn’t magic. Um, that’s hard work. That’s putting your head down. Doing the work. 6,000 designs up on merge is not magic. Are you really up to eight? Excuse me. I’ve got to correct myself. That’s very cool. But it’s just so it’s got to be a very rewarding personally for you. Um, and it doesn’t take away the self esteem issues or do you still get a little bit of doubt? I think there’s always a little bit of that creeping. Nah, you know, negativity around you. And part of that is just, there’s some things you can shelter yourself from and some things you just come across right on until thanksgiving, dinner with family or not. I’m not picking on your family. I’m just saying that could be the one that uncle, that crazy uncle, you know, so I got it.
Stephen: [57:19] Okay. Well, I am just blown away. I’m very impressed. I just loved the story and again, I just love how humble you are about it. It is, it is very inspiring. You know, I’m, I’m certain that the whole bunch of people are going to get inspired again. A checkout merchant money master.com we’re on, uh, youtube, uh, Amy, nick and on Facebook. Amy Nicholas, and I’ll have the links for this episode. I wish you nothing but success. Thank you so much. Thank you. How cool was that? Uh, I did cut her off one time. Someone’s going to tell me, Steve, you cut her off. You’re right. I’m sorry. But she said something that just clicked in my head and it just, it really, it took me to a place that I wanted to make sure I understood. Um, very strong and again, turn everything else off. You know, stop listening to me.
Stephen: [58:01] If you got too many people, if you hear all my interviews and there’s, you should do merchant, you should do this and you should do, stop listening to me. Please go put your head down and do the work. And when you hit success, message me and just let me know that you stopped and that’s what took you there. Um, I just, I would not be offended. I just admire somebody who can just stay so focused because I’m all over the place lots of times. So, uh, reach out to Amy and go check out that merchant money. Mastered a lot of neat stuff. Um, if you, if this ever has been attractive to you, um, or your kids, I always think of my kids on these kinds of things. Um, check it out. I mean, she’s got great stuff and a real solid, but again, you heard what it takes. You’ve got a focus. You Commerce, momentum.com, ecommerce, momentum.com. Take care.
Cool voice guy: [58:47] Thanks for listening to the incomers momentum podcast. All the links mentioned today can be found@incomersmomentum.com under this episode number, please remember to subscribe and like us on iTunes.
