323 : Rafael Romis – Use your unique proposition everywhere consistently to gain an edge in ecommerce selling today

Selling on amazon podcast

Rafael got me really thinking. Do you (meaning me) really pay attention to your unique position or offer? Do you make sure others know what it is? Do others know its you when they see your brand? Think the swoosh, you know its Nike no matter where. Think a mouse head with two big round ears, you know it’s Mickey no matter what website you see it on. That’s his point, consistency helps make the brand. Oh if you don’t have an idea of what your Unique proposition is… then follow his steps and get a clue.



Rafael’s contact email


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Scope from Sellerlabs



Transcript: (note- this is a new tool I am trying out so it is not perfect- it does seem to be getting better)

Stephen:                             [00:00:00]               I’m excited to talk about my sponsors today, Gaye Lisbey’s million dollar arbitrage group. Amazing, amazing group. This is a teacher. This is Gaye, she was a teacher. She is a teacher. Still. You need to learn. This is the type of environment you want to be in because she’s going to help you understand why, and I think that’s the hardest part of this business is understanding why. Why is the red one popular when the green one isn’t? Well, there’s usually a reason and what Gaye does is probably parse that better than anybody and she’ll explain the reasons for those things. I think that’s really powerful. Yes, she puts out a list. You’re going to get a good use of that list if you get in the group. Now here’s the deal. The group isn’t always open, right? So you get on the waiting list and you can join the waiting list through my link.

Stephen:                             [00:00:46]               Doesn’t cost anything to get on a waiting list and if you like her service, which I find that most people do that, that’s why there’s not so many openings. Um, you’ll be with her for a long time. And so it’s amazing freedom.com. She’s part of Andy Slam. It’s group amazing freedom.com. Forward slash momentum. And you’re going to get in the waiting list. That’s all I can get you on right now. You can use my name and see if that gets you anywhere. But what I like about in the uh, what I like about what they teach in that group or the things that are going on, you know, the current things. I’ve seen a lot of stuff going on about stores going out of business. Well here’s where an opportunity is, here’s why you want to do this. Hey, be cautious about this, you know, with toys r US coming out, you’ve got to think about this and that’s the learning that you need to do.

Stephen:                             [00:01:30]               And Gay is better than anybody else I’ve seen. So I’m amazing. Freedom Dot com. Forward slash momentum will get you to the waiting list. Then hopefully I can get you in the group and then you’re going to see me in there and we can chat anytime you’re ready. Karen lockers, group solutions, the number for ecommerce solutions, four ecommerce.com, forward slash momentum. It’s going to save you 50 bucks. Karen’s our account manager. We recommend her to everyone because she’s done so well for us. I mean that’s quite frankly the reason we’ve been paying her for last few years, but she’s become an important part of our team. Her and her team are so involved in our account. I just see the emails coming back and forth, hey, we did this for you. I just saw two listings today. I’m like, wait a second. Why did they show up?

Stephen:                             [00:02:09]               I did put any listings up. They got a. They got a set off to the side by Amazon and they reactivate them for me. You know what I mean? That’s the stuff that just happens when you have a strong team and I can’t recommend Karen enough if you use my code. Momentum. Karen pays me. I don’t want to hide that. Of course we all know that, but you’re going to say $50 and it’s a great opportunity to really, really build out your team with somebody you can trust. That’s why I recommend them. So solutions four ecommerce solutions, the number four e-commerce dot com, forward slash momentum. It’s going to save you $50. Oh, and by the way, she’s going to do an inventory health report. Why is that important? Well, guess what fees are going up. Is your inventory health number declining like ours is?

Stephen:                             [00:02:57]               Well, here’s why and what they can do. What I like is I get a spreadsheet from them and it says, Hey, here’s a bunch of inventory. Here’s what we recommend. And I’m like, Yep, read refund. I mean a delete a return to us, blah blah, blah, whatever it is and it’s or destroy and it just happens. That’s what I like. The other thing that I have Karen helped me with a lot is creating new listings. We do a lot of the research ourselves. We upload our images and then boom, magically the listing goes live and I don’t have to worry about it. Those are the services that Karen offers. CanNot recommend her enough solutions. Four ecommerce.com forward slash momentum. Save 50 bucks. Use My code. You save $50 a month every single month and it’s a great service. Plus you get that free inventory health report. I think it’s a really powerful way, so I can’t.

Stephen:                             [00:03:45]               I’m so excited how many people have been joining her because I see it and I’m excited because the messages I get from people saying, hey, this is great. I finally feel like I can focus on something else because Karen and her team are watching this for me and I highly recommend her. Next up is scale a seller lambs and scope and we’ll set it wrong. It’s, it’s amazing. I mean, it really is amazing when you sit back and think about, hey, I want to get this product up and it similar to this product and that’s, that product does well. Well therefore, if that product does well, they have the right keywords, they’ve chosen things correctly, so guess what? You scope and you could see all that stuff and that’s what the most powerful thing in the world is to copy somebody who’s done it right.

Stephen:                             [00:04:28]               That’s what you want to. You want to take advantage of that, right? I mean it’s, it’s fair to see and so therefore you can take and apply it to your listing and immediately get that same benefit. That’s what scope does for me. Sellerlabs.com, forward slash momentum. It’s going to save you $50 on the service. Oh, by the way, it’s free to try. So sign up, try it and say, oh, this is how it’s done. Boom. And then you’re going to. The light’s going to go on and you’re going to be like, man, I can get my products out there. I just can’t wait. Can’t wait. So are labs.com forward slash momentum? The other day I bought another domain. Yes, I bought it the other domain. It’s almost like A. I’m admitting guilt, but it’s because I had an idea and it was something that was a pretty good idea I think is going to go pretty far.

Stephen:                             [00:05:18]               And so what do I do? I go to try Godaddy.com forward slash momentum and save 30 percent. So domains aren’t very expensive. You get a few services, it adds up a little bit and I usually buy three years. I usually by privacy, by the way, I recommend that to buy that, you know, it’s not that much money, but when you can save 30 percent it makes it that much sweeter and it makes it easier when you’re buying domains and especially if you buy a bunch of domains. I am a domain collector and so I do tend to do that, but that 30 percent makes it a lot easier and I use godaddy because what I like is I can pop in and address, I’m thinking and it’ll say, nope, nope, could try this version or try this extension and then boom, there it is. Hey, you better hurry before it goes away and the right, you know, and so try Godaddy.com, forward slash momentum save 30 percent.

Stephen:                             [00:06:07]               Also want to mention about grasshopper. Who was that? Just talking to somebody the other day and they were like, Oh yeah, use this company called grasshopper. I’m like, Dude, did you buy it through my link and save 30 percent? Hello? No, they missed that. So save 30 percent. It’s try grasshopper.com. Forward slash momentum. No surprise there, but you’re going to save 30 percent and what the real cool part about that is they’re using it for their private label business and it gives them virtually a second phone on their current phone without having to get another number. They can make up a vanity number. They don’t have to go and do all the grief and sign loan contracts. Pretty easy stuff, and so if you’re creating a brand that you want to identify, you want to look professional, you want to look like a real company. Grasshopper is a great tool. It’s an app you put on your existing phone and boom, you now have a customer service to. You now have a sales department. You’d have a manufacturing division. You could forward it to somebody else. You can have it go to different voicemails, different departments, and it’s all included. So try grasshopper.com, forward slash momentum. Save 30 percent.

Cool voice guy:                  [00:07:13]               Welcome to the ecommerce moment. Didn’t bond gas. Will we focus on the people, the products, and the process of ecommerce selling today. Here’s your host, Steven Peterson.

Stephen:                             [00:07:27]               Welcome back to the ECOMMERCE momentum podcast. This is episode 323. Rafael Romeus a very cool dude. Very a very cool title man. I’m kind of jealous of his title. I’ll tell you upfront, the ecommerce whisper, how cool is that? Imagine being called that. Imagine having a title for anything is somebody calling you something nice? A very, very smart guy. What I appreciated about him is he comes from a world where he helps brands launch in on their own websites or whatever, and then he sells them on health, sell them on multiple channels, but a lot of it’s done on instagram and on facebook and all those places. But then he might bring it to Ebay or Amazon. And here we are in the Amazon world and Ebay world. And that’s our whole world. And he’s like, Oh yeah, we use that too. But that’s not where he starts.

Stephen:                             [00:08:16]               He starts on the other end of where we like to get to. And so it was kind of interesting is that you can work backwards and he gives some advice on how to work backwards. The other thing that I really wanted to get from them, uh, and what I was really most interested in is his knowledge of Instagram influencers are not only instagram influencers but just influencers in general and I think his advice is very sound and very logical and I think it’s very, very powerful. And then last but not least, I think he does a great job explaining about a unique value proposition. Um, quite a bit of a, he does more than just a good job because it’s really deep what he gets into his, his website’s really phenomenal with this information and there’s some quizzes on there that’ll help you narrow yours down. But his consistency message I think is one of the most solid and best advice I’ve seen in a long time about getting that consistent brand across everything that you do. And every single time you think you go to anything that we do or our companies mentioned, you see that unique value proposition I think is a very, very powerful, very cool conversation. You’re going to get to hear rare rain thunderstorms and southern California. I said to him, it’s like it never rains in southern California. Well, apparently it does. Let’s get into the podcast.

Stephen:                             [00:09:29]               All right. Welcome back to the ECOMMERCE women podcast. Very excited about today’s guest because it’s a different, different type of interview. Um, as I’m bringing on the ecommerce whisper that says title he uses A. It’s a line that somebody gave him. I can’t wait to hear that story, but what’s fascinating about a fascinate about this gentlemen is this. His concept is help design the brand, helped create the brand, help bring it to market and oh, by the way, we’re going to sell it on Amazon and Ebay and etsy or whatever. All those other channels where most people listening, right? All, all my friends and all these people listening to this are already selling on it. They’ve already figured that piece out and they’re saying, hmm, I’d like to come off of there with my brand. I’d like to find another way to sell, but I don’t know how to drive traffic and how to, how to get an audience off of Amazon. I’m hooked on it. It’s like a, it’s like a fix Rafale Romans, welcome Rafael for having me. I’m whispering to you. You are the ecommerce whisper. Alright, you gotta you gotta lead off with. Where did that come from?

Raphael:                              [00:10:31]               Sure. So basically I started my digital agency about seven years ago and since then we’ve worked on pretty much any project that getting mods in, ranging from small startups all the way to billion dollar corporations and what we found is the, we definitely have a sweet spot and the sweet spot is for ecommerce companies. So then I started working with is a really great marketer, actually the helps with personal branding and they started telling her a little bit of my story and how have helped companies grow from keeping their first hundred thousand dollars, but the thing is a big milestone to then going up to [inaudible] and then waste or past that. And I was telling her the story about a brand, the kind of sold out in a few minutes after lansing and see if this exists came out. I said, oh, so you’re kind of like the e commerce whisper. Like, um, yeah, I’ll take that. Fuck.

Stephen:                             [00:11:43]               Yeah, exactly. And it’s funny because this is real. Who is going to be the first fastest company to get to a billion dollars in sales? It’s in the field that you’re in, right? To health and beauty field. Who is it going to be? Right? Yeah. Kylie Jenner, right. She’s going to hit a billion dollars in sale. I don’t, I never even heard of her. Was she the model sister? I don’t even know what she did. Right, but think about that. How long has that been?

Raphael:                              [00:12:09]               It hasn’t been. I mean the, it’s interesting because I remember my wife works at the, so as long as you don’t, as long as you don’t know, you’re okay. So I knew about Kim courthouse in obviously, but then I remember almost feeling sad for the two little sisters, the way the Sato of the three older sisters and I’m like, wow, you know, it’s, there’s no way it’s going to last. You know, they’re just gonna fizzle out and just stay in this autos and look at what happened. Now we have, they’re both megastars mega star, but for what? For being celebrities, right? Right. Yeah.

Stephen:                             [00:12:50]               Right. Professional celebrity. That’s your title here. I’d like to introduce myself. My name is Rafael. I’m a professional celebrity. That’s it. Imagine a business card. What does it say? I don’t know, but I think this is the concept and I think we’re going to get to this place because I want to get there where basically it’s you create this giant audience, you bring them value and then eventually in values relative, right. What we perceive you and I perceive as opposed to your wife, she clearly got value. Maybe it was just like watching an accident. Scenes you can’t turn away, but realistically she found she found utility there and so there’s value in that and then once you create that audience, then you have the ability to market. You have permission, almost like that. Permission Marketing, I think everybody calls it. You have permission to start selling them something. So before we get there, before we get there, why this? Why, what? What interests you about, you know, this digital world and this marketing thing, what is it that makes you, that gets you excited about this stuff that keeps, that keeps it thrilling for you?

Raphael:                              [00:13:48]               I always loved starting and building businesses, but I found the, if your business is then there’s just so much you can do. You cannot spread yourself too thin because there’s so many things that you have to run in order to grow a business. Uh, whether it’s ecommerce or anything else really. So I decided about 10 years ago when I started getting introduced to the whole online marketplace, the I wanted to do marketing. So that’s how it started. And then I started marketing my own companies. But then I saw that, you know, like I said, it’s hard to do that because there’s so many pieces that you have to put together besides getting you business or converting clients. You also need logistics, shipping, customer service. There’s just so much stuff. So I figured that the best way to kind of bring both worlds together, which is my love for marketing, but also being involved in a lot of different businesses because I like, I liked solid deuce, I like getting, I like seeing different things. I like seeing different dentists receiving, um, would be, do help companies with their online marketing and branding. So that’s how I got into making websites. That’s how I started my agency. And that’s really the same kind of logic that brought me to where I am today, where I’m, I’m offering a more personalized service that includes pretty much everything that goes into the big pile of, of digital.

Stephen:                             [00:15:25]               It’s very cool to me is that when you offer that whole, that whole gamut of that stuff, it’s like, okay, check, I can take that off of my plate completely because what happens is this, and this is, and I’m not putting anybody down so don’t please don’t get offended anyone. But if you build websites, that’s cool, right? Or if you build shopify stores, that’s cool, but how do you get the two of them to talk together and how do you get the marketing to be consistent and how do you get people to see both of them and blah, blah, Blah and on and on and on. There’s so many pieces there that quite frankly, in the old days it was okay to do it separately. Now it’s not, you know, now you know, it’s funny when I make a post on, I guess it’s instagrams. I’m so such a Newbie on this stuff.

Stephen:                             [00:16:08]               When I make an instagram post, I have the option to post it to twitter and posted to facebook and Tumbler, right? Which if anybody even knows tumbler exists, but still what’s cool is it’s just check a switch and now all of a sudden I’m getting a consistent message out there consistently. Right? And, and you know, instagram is one type of post. So do I want all those posts to go to facebook? Well, not always, right? And so knowing all those things and staying consistent, I think that’s the key, right? Isn’t it? Isn’t it really consistency over time and the same message, you know, but that’s hard to do, especially because I gotta I gotta deal with customer issues as you said, or I got it

Raphael:                              [00:16:45]               my inventory in my world. Yeah, that’s exactly what it is. What I found, and we can dive into this further, but what I found is the number one, the most important thing is that you need to find what your unique value proposition a number do. You have to use it properly, which means you use it everywhere and use it consistently. And it’s really interesting to see the, a lot of times you’ll start the business we vow necessarily having really figured out exactly what your unique value proposition. I’m guilty of that too, by the way. Sometimes like I’ll never forget this. I saw this group on that was settling. Um, have you seen those lanterns that you light up and then they fly? Oh yeah, they look cool. So we had recently, we planned our wedding where we had those laptops and I, my import did like 200 of them from China and they ended up being about a dollar a day and say a month or two months later I see a group one for these special offer where you get to buy a lantern instead of paying the full price of nine 99 at 50 percent off for five bucks.

Raphael:                              [00:17:58]               I’m like, wait a minute, I bought her for a dollar and that wasn’t even a wholesale, you know, I could probably buy more for even less. So then I thought okay, I’ll just do that, but I didn’t think it didn’t end up working. And their reason was I didn’t think about exactly what, what is the problem that I’m trying to solve? And I find that if it’s a price you see something and you think that the price is good enough, that’s not a grade grade to go in and you need to have a little bit more do it depending on your audience and what you’re selling. Okay.

Stephen:                             [00:18:30]               Of course, absolutely fair. We’ve, those of us who can relate to that are holding up our hand right now saying been there, done that, got to where I have a warehouse full of those decisions that I figured. So one of the cool things that you do is to help people narrow down. So again, our audience likely, right? And there’s exceptions of course. Um, there’s people who starting out, but they’re selling, you know, a $100,000 a year to $20,000,000 a year all the way in between. Probably the average is probably half a million to a million bucks, right? And they’re having success and most of them are selling mostly on Amazon and partially on Ebay and they both have their own ups and downs and challenges. But again, they’re trying to figure out how to get an audience off of there and they’re trying to say, hey, because, because those brands, those channels as they change for their business, it affects our business and there’s no conversation between the two.

Stephen:                             [00:19:25]               Right? They make the changes for their business, what’s best for them without consulting us. And I get it. Right, right. This is our, our, our, where they use that phrase, our sandbox. You played it at our rules or get out, right? And so, so one of the big challenges though is trying to get off. So a lot of people are trying to influencers and I know you’re very familiar with this. They’re trying to influencers and they’re trying to take their brand and send it to them or they’re buying them. There’s some, there’s some companies you can buy the influencers, you know, you find out how much to buy, how much would it cost for 5,000 instagram followers and blah blah blah. But I’ve not heard of a lot of people having a lot of success with that. Um, I’ve heard some and it’s new to us and none of us had, you know, really special and I’m not talking about the outliers, Yoda, or is a guy who’s doing this. It’s just the rest of us. So one of those things that, that, that definitely. One of the things that you tend to help, and quite frankly is one of the reasons I’m having you on is because you’ve seen a whole bunch of that and you even have a a phrase a that you use to help people who are stuck in this thing. Let’s talk about that.

Raphael:                              [00:20:32]               Yeah, absolutely. So I’ll start with a story which I think is one of the coolest stories I have to say, and they always liked this area. We were working with these brand a 2012 and it was a makeup brand, so there were a lot of lansing delaine of lipsticks and the founders were both makeup artists that were working at Nordstrom. I believe so as they were preparing for their plant. Of course they started, you know, a year or so ago because they had to do over the planning, the manufacturing packaging. There’s a lot that goes into it, but as they were doing all that before even launching their brand, they started pushing it out there on social media and the way that they post it out there is that they already had an audience because they were doing makeup and they were posting pictures with their makeup, so to that same audience, which is a good audience because they’re going to be selling makeup and this is an audience that is interested in make up super important to market to the right audience.

Raphael:                              [00:21:40]               Um, they started posting pictures showing their new makeup and what was really unique about their new makeup is that the colors were really, really bold, really, really bright. They say that they add too much pigment so you wouldn’t get like a normal red. You would get a really, really strong Grad. So they really make a big difference. I’m not an expert in makeup colors, but in the market they relisted listed out and the result was the people get super excited about it and people started talking about it and people started asking questions like, when can we get it? And how quickly again it seep, etc. Fast forward to the day that we launched, we launched on midnight and less than an hour later, everything was sold out. So I love that story because that’s not a brander had a million dollars to spend on marketing, you know, because you can also buy that.

Raphael:                              [00:22:37]               I can tell you many stories where that was actually manuFactured and bought and they were also very successful, but the story is is described his two girls that really had not sold a ton of product before. They didn’t have a brand before that. It was the first time doing it and by using effective influencer marketing on social media, particularly instagram, they were able to create a huge success. And now they’re one of the most successful independent makeup companies. Period. They were very well known. the names melt, cosmetics. So how that relates to amazon and ebay is the base selling on amazon and ebay. You’re entering a marketplace that has people looking to buy, which is amazing and that’s the way we’re being those really big commissions. And that’s why we have to follow the rules and was live with it, right. whether they sound are fair or not fair, um, but the way that you can get outside of that, in my opinion, is the, you have to try and build your own brand outside of amazon or outside of ebay because what happens when you’re a part of a marketplace together with hundreds of thousands of other sellers is that the term brand kind of becomes diluted.

Raphael:                              [00:24:01]               And I want to clarify the, when I say brand, I don’t necessarily mean the logo or colors and things like that. I ran at these delays and see where we, we actually towards a lot of money to do branding of that nature. But I don know if that’s actually. I know that that’s not the thing that actually makes a company successful.

Speaker 6:                           [00:24:21]               Tell me an example of that because that’s important.

Raphael:                              [00:24:23]               Yeah, definitely. So let’s say I’m selling a product on amazon. Where we would say is a common product to sell on amazon anchor anchor, anchor. Do we mean a, an actual encore or.

Speaker 6:                           [00:24:41]               No, a n, k, e, r. It’s actually an amazon brand and they make a battery backup. So like a.

Raphael:                              [00:24:47]               Yeah, yeah, yeah, yeah, I’ve seen that one. Okay, so a, would several people be selling the same product? Exactly the same brother. Second we’ll see brand.

Speaker 6:                           [00:24:55]               I’m not the same brand because amazon owns it, but several. There’s probably hundreds of variations of that exact same product. Right. Do just under different names? Yeah. Yeah. None of them the same, but they’re all the same, you know, probably made by the same company.

Raphael:                              [00:25:11]               Great. so what you’d want to do is you’d want to somehow create an allure behind your encore and make it so that it’s not the same as everybody else because this one is the rafaella anchor and what their fail anchored does is x, y, zed. I alwayS find that the key is not to base thIngs on specs because people typically, again, depending on the industry, but I would say that this is true. Ninety nine percent of the time they don’t care about the specs, but instead they didn’t care about how something makes them feel. And I’ve seen that with myself so many times when my wife was pregnant, we wanted to buy this ball, the bouncing ball and I was on amazon looking for the best bouncing ball and I clicked through and I remember seeing this one ball that had these beautiful lima and they had these beautiful diagrams about how it’s made from very thick material and so sturdy androgen bounce, thousand pounds on it or whatever.

Raphael:                              [00:26:15]               And so I bought it very confidently thinking that, you know, this is the ball for my wife, this is the best out there. And then after I got it, I remember that the amazon was saying the more recommendations for other balls and they realized that there is seven balls that look exactly the same but with different graphics. So for me, the thing that made the biggest difference, there was a graphic and I actually believed that this is a better ball. Even though it was exactly the same ball, it probably came from the same factor. Regular, the other bolts. Because you saw it

Speaker 6:                           [00:26:45]               because you saw it, you saw that was it. That was the thing that. So is a picture worth you notice interest? I was just listening to something this morning. Is a picture worth a thousand words? Is that phrase still true?

Raphael:                              [00:26:56]               Oh, absolutely. I would say that a picture’s worth a thousand words and the video is worth. Oh yeah, absolutely. Because we are in a world where we have a lot of access. So if I see something on amazon that I liked, tendencies are, and you know this better than I do, I can probably go on alibaba and those fines, 15 factors than makes up for a quarter of the price or whatever. Right? So the key is not to really compete on price or just to put your product out there that might give you some sales because not everybody’s aware of what’s happening out there, but the keys to create a brand and by brand a literally mean just a presentation. You want to present what it is about your product that makes it so much better than the rest. And by doing that number one, you, you go one step up from the competition.

Raphael:                              [00:27:54]               Number two, you’re now taking the lead in terms of what makes you stand out, so the benefit of doing that, which you can then use to funnel your traffic elsewhere is that you’re taking a little bit away from amazon and I’ve seen that on some amazon product phase is where you actually have a beautiful presentation or the products aren’t go the features and things like that. I almost forget that I’m on amazon and this is just the marketplace and I focused on the product and if I focused on the product, then the brand of that product could potentially turn me over to something else. Like for example, if you do a great job with marketing, marketing your product, I mean if you make a beautiful presentation and you really create your brand as a, as a brand that we solve people’s problems and then when you see peer program it product, you include very prominently your website address and maybe you say, you know, next time you won our different mas, here’s a 10 percent coupon that you can use in our own website.

Speaker 6:                           [00:29:05]               Okay. How much? Sure. They allow that amazon wIll say, yeah, I’m not doing to fight us on that, but I get your point, so if you put an insert card that said, hey, this is warrantied, for example, that ball, hey, this is these ball and it’s warrantied and if you have a problem then you can come out and check us out on our website and then you can play games that way. But they would have some terms of service. But I get what you’re saying. well, one of the things that you said that it was very, very smart to me was that I hadn’t thought about it this way, is that we all know those of us in the amazon world know that the video is the number one thing right now. It’s the hottest thing we can all do is create videos. Even if it’s a slide show.

Speaker 6:                           [00:29:39]               That’s what customers wants. Then as you say, the photos and the infographics, right where we can show that’s really the next cutting thing, right? Real clear photos. Um, but then it’s the, you know, the features and benefits, all that stuff all has to be put together masterful. Yes. Is that also done? I mean you’re going to say, duh, of course steve, but it just. I hadn’t thought about it this way on your website to create that consistency that we’ve been talking about that we started talking about earlier. Is that because in that example with your wife and buying the ball or whatever, would you go out to that customer’s website or that, that vendor’s website to see what else they offered related for pregnancy or something like that and an if that message continues on your website, are you more likely to buy there?

Raphael:                              [00:30:27]               absolutely. I would say that just to be honest, specifically on this example, I was literally just looking for a ball. Okay. As I’m looking for the ball, I’m looking for the ball for a very specific reason. My wife was pregnant and they say that it really helps with back pain and things like that to bounce of the ball. So eve when I was looking at that ball, I saw adam’s or other products to help pregnant women feel better. Hell yeah, we all over that.

Speaker 6:                           [00:30:57]               I’m just thinking about that. she could be reading a book with something ergonomic and she could be doing this. I never thought about that. Um, but it’s basically kind of a, you know, affecting you and you’re like, oh yeah, I want one of those two. I don’t want one of those two. And since you can’t click on that, you could click out to the bar. Oh geez. That’s smart. All right. All right. That was cool. That was very, very cool. I get it. I get it. Alright, let’s talk about this unicorn principle, this phrase, well because it, it, it interests me as I delved a little deeper about it. I don’t think we think about because one of the big things. All right, so you’re a ball is a good example, right? You see a ball, and this is the, this is what people teach.

Speaker 6:                           [00:31:35]               Hey, you go out and find a good selling product. Look at this. There’s not that many sellers. There’s not that many reviews. Let’s go over to ali baba. We could source it, but we want to improve it. And so how are we going to improve the ball like that? Well, maybe it has a handle or maybe it has a little, maybe it has an easy inflate or whatever we’re going to solve the problems that the people complained about. right. And then you bring it in and what we consider that as the unique selling proposition because what we did was we took a ball that’s in demand and we improved it, but that’s not really a unique selling proposition is it?

Raphael:                              [00:32:07]               It’s not. I mean it isn’t, it’s not. It is a unique selling proposition if it’s different than what’s out there in the market,

Speaker 6:                           [00:32:13]               but that’s not really it. To create the real unicorn.

Raphael:                              [00:32:17]               Yes. It’s not the key here is the, if you’re selling a computer and I come and I saw a computer that has, you know, do more good rum or whatever, or 100 gigabytes more in my hard drive, then my computer is better than yours. But now what is the best selling computer? The years right now. Apple. Right? The mk one. You see apple marketing, the mark. do they say anything about the features or about the iphone? Does anything about the future’s never. It would be the cardinal seal seeing for, um, for apple to talk about specs for any of their products because what they’re selling is how the products make you feel and that’s why when you see a commercial for apple, you’re going to see a smiling kid or a grammar talking through her cece there or whatever you know, it’s going to make you feel really nice and good about it.

Raphael:                              [00:33:19]               And Then maybe they’re going to show you a spectacular photo as if you’re buying an amazing photogrammetry. Right? And there you go. You’re like, yeah, this is really so good. nothing about the products, nothing about the features even, I mean barely anything about the features maybe about the camera. And I find that that’s really, really, really important when it comes to sales. I think that yeah, it’s great to have a better product. absolutely. And if you can add that handle on that ball, that will make it easier to carry around. Hell yeah. I think that will give you. And then additional leds. But the reason I’m buying the ball, he’s not for the handle. It’s more because it’s going to solve my problem, so I find that the best way to position yourself for maximizing your sales is to really focus on the why. Why your bank,

Speaker 6:                           [00:34:10]               so say they’re a second. Don’t lose those because I want to make sure I get. This is a little shrill, but me solving the problem of pregnant women’s backs issues, is that, is that what you’re saying there and that scenario. I have to effectively communicate that. Okay. All right. I get that. Ooh,

Raphael:                              [00:34:28]               exactly. Communicate how my research has shown the pregnant woman they use the ball is better or it could be the same for every single ball, but it sounds really good and if you communicate that through some numbers without getting into too many details, you know so many. A big picture of a pregnant woman on the ball with a huge number saying that 68 percent of women that are usable have sown a have, you know, said that has really helped with her back pain or something like that. Then you’re really hitting it out of the problem. Well, nobody cares about the ball. Right? Because you’re telling me that I have a 68 percent tense, that my pregnant wife, he’s going to feel better. So now I have to help my wife. It becomes a matter of, you know, really, really solving my problem here or helping something become better.

Raphael:                              [00:35:24]               That’s where your unique value proposition should be. And I find that a lot of times eat these psychological more than actual practical meaning. It’s less about numbers, more feelings. I’m out of times at these very practical. We have another brand that we work with the name of his pre heels and they have a spray that you spray on your heels and you don’t get this. There’s, that’s, does the idea basically. And um, for them the unique value proposition is very much what it is. You know, they’re going to sell it to the fact that you’re gonna have an easier life because you’re not going to get blisters. But for them it’s important because they have a patented formula to show that their formula is just a matter of fact better than anything else in the market. So while I worked great for them is creating a table where you weigh the options and you so how their option is a so much better than the rest, but I think that’s different because it’s not like there’s hundreds of different sprays in the market that are almost identical. So for them it was a very, very unique element and what it called the unicorn principle is what happens after you find what your unique value proposition and after you use it properly and what’s hard to do,

Speaker 6:                           [00:36:49]               but that’s hard to do. But once you get that right, that’s the place where the opportunity is right. And narrowing down to how do you know that you’ve narrowed it down though, rafael? How do you know that we’ve gotten to that thing, right? How do we know that it’s not just the handle, it’s how do we know?

Raphael:                              [00:37:08]               That’s a good question. Um, I actually have. I’m working on a little workbook that maybe came to you and I don’t know if we’re going to attach it to the podcast or maybe we can double the artist, wanted to find it, but I’m working on a little workbook to, to help people figure this out because I can tell you that sometimes you might have something that’s very, very unique. Um, I’m six foot seven greek and jukes now, what are the senses? But does anybody care about that in terms of my audience and buying what I’m selling? No, that doesn’t. That doesn’t make me a better marketer. It doesn’t go. It’s not going to give them more sales and it is very unique. So why I say is that you typically want to find you to start by making it at least of what you have, that it is very unique.

Raphael:                              [00:37:56]               Sometimes its features of the product, the handle of the ball. He’s one of them, but then you have to dig in deeper and then think about the company. If there is a company, think about why you started the company. Think About yourself. Is there something that you can maybe bring to the table? You know, sometimes you might be surprised, you know, people that don’t even think that, you know, there’s anything special about them, the fact that they started a business or maybe they started a business in their home and their home cp or down makes our company unique. Um, so you want to write down everything you have unique, then you want to look at your competition and consider how much of that stuff do they also have, you know? Or, or to what extent do they have that stuff? Like maybe you have a handle that they don’t have, but maybe they have a glossy finish or whatever that might be kind of related in a random example.

Raphael:                              [00:38:54]               I’m just making things up here. Um, and then, and that’s the most important one that you don’t always get it right. Uh, you want to think about what are those things that you only have in europe, competitors do not have, are things that actually matter to your audience. I’m back in the example of the ball. One ball can hold a thousand pounds and another one called the 1100 pounds. I think that’s a very, very small difference for me to care. Even if you do the years for someone to manufacture of all they can do the $1,100 pound weight limit, uh, but if I’m selling a highly specialized equipment to a very highly technical audience than maybe that’s all the difference unit. So you always want to think about your audience and how important your unique value proposition or the least of unique vibe or what did was that you have would be to them and then you try it and you don’t always invest. You don’t put all your eggs in one basket because you don’t know how it’s going to convert. But amazon and ebay are just the perfect place for that because you don’t have to build a new website. Instead, tweak your coPy, create a different graphic, test it out

Speaker 6:                           [00:40:16]               a and b test in one of the things that’s cool. And you acTually have a whole bunch of content on generate culture.com. And I’ll have a link to that generating culture.com. I want to make sure I say that right. One of the things that was very cool for me, it was these action steps that you have about, you know, about this principle and identifying and when that really struck me, and I hadn’t thought about it again this way, again, you got me thinking about these things, um, is, does your brand take a deep dive with these question? Does your brand stand for a cause or movement that resonates is you’re like, eh, like in that ball scenario. Well, yeah, iT kinda does. We want women’s health. That’s pretty important, right? That, that goes in there, right? Is your brand inspired or attached to a cultural figure and movement that resonates? Well, women’s health is way more important today, especially now that you know, people, blah, blah, blah, and then you start working your way through here and then you start to narrow it down. Oh, I love it. And you can pretty much do this with anything. Correct. Right. It’s not just, it’s not just balls for women getting pregnant. You can do it for anything. Okay.

Raphael:                              [00:41:18]               Oh yeah. Good for everything. It’s just that I feel if I’m being perfectly honest, I have three wild success in the beauty industry, so something works, even better industry and I actually have proof of it because of my case. That iS so that’s why I chose the was generated the culture and all of that. The same ideas work on pretty much everything. Even at 100 percent on ecommerce, maybe 99 percent on btby, but I’m not even that, you know, it was still working. Even if you’re selling services, um, because you’re, you’re, the whole foundation is really on sales psychology. If you’re just selling someone on stAts and specs, it doesn’t work. Yeah. Bottom right.

Speaker 6:                           [00:42:08]               Only thing price you only variable you have is price period. Yes. That’s it. That’s not a good business model to be in.

Raphael:                              [00:42:14]               Exactly. Someone’s going to beat. You hear another one? Yeah, absolutely.

Speaker 6:                           [00:42:20]               Okay. All right. So, so identifying that unique proposition, right? And then how do you get, because I think this is real, I think a whole bunch of people run into these problems getting these influencers then to take and help. I was thinking about yet, makeup example you gave earlier, they went out into the market into pinterest and instagram or wherever it is and put out there this look and people were like, whoa, I like that. Look. How do I find out more? So they almost like created this urgency, hence the reason it sold out in an event a day or whatever. How do, how do we do that? Once I know my unique selling proposition, how do I take and identify and then really get the benefit of these influencers?

Raphael:                              [00:43:04]               Yeah, that’s a great question. So I’ll tell you how you don’t do it. No, I’m probably gonna say

Speaker 6:                           [00:43:12]               here and say I’m doing that. I’m doing that, right?

Raphael:                              [00:43:15]               Yes, yes, because it’s, it’s really. I mean our brain is set up to think this way. You see something that works and you’re like, okay, how do we quickly do these as well? And how do you quickly, you’ll look for a way to buy instagram followers or you look for a company that will find you influencers and they terrorized by the thousands or whatever based on the following. So basically it’s not easy. Let’s start by saying that and so thEre are many companies that have been created to make it easier and give you a short gut. Sats says, you know, you want to do better in social media by 10,000 instagram followers and there you go. Now you have a following but you don’t because you bought them and they’re either going to be fake like bots that don’t actually do anything. So they serve zero purpose or they’re going to be actual instagram users.

Raphael:                              [00:44:20]               They don’t care about your brand, but maybe they get, you know, ten cents for following any instagram account. So Again, in both cases, yes we might end up now with dan or 100 followers, but knowing direction, no sales. So that defeats the purpose. In other cases you might connect with a company that has a directory of influencers and then you get to twos of human planters, pay them a fixed thing, and they make a post about your product and say, hey, check out. This great anchor also doesn’t work. And the reason why it doesn’t work, because the way that you have to do it is you have to find influencers that are talking to your audience. The numbers really do not matter. I can not stress this enough. I’ve seen, must be your success and is from smaller audience, but scaled up. So let’s say for example then influencers that have 50,000 followers eats that totals to half a million followers between 10 accounts versus one gain, freelancer that has a million five.

Raphael:                              [00:45:33]               So they have three times the audience, but it’s not the right audience. And so your conversions of your sales are going to reflect that. So that’s one. You have to find the right influencers that they’re talking to your audience. If you’re selling makeup, don’t go to, you know, I mean you could go to justin bieber, but then you’re going to be wasting to, you know, hundreds of thousands of dollars and you’re probably not gonna. Make a ton of sales. You’ll make, you’ll sell some, but your audience is so diluted that you’re just missing out. But if you go to a makeup artist, they might only have, you know, 25,000 followers. These are 25,000 followers that followed that person primarily because of their makeup skills and because they wanted to see what they do with makeup. So,

Speaker 6:                           [00:46:27]               or the passion. Is that what it is? Is that the formula in there that that audience or makeup example, there’s a passion for those people because they’re going from makeup artists just.

Raphael:                              [00:46:38]               Yeah, that’s, that’s part of it for sure. In most cases. Yeah. I will say that it’s fashion or just a very strong interest. Okay. So although you want to appeal to an audience that is following the person for a specific reason. So if you’re selling fashion or clothing, don’t just go to any model. Model is the right approach. But this is go to any model. Go to a model the he’s wearing if your normal life or his normal life, that type of closer to your selling. If you’re selling tech, go to someone that has maybe does, you know, opens boxes for tech stuff and does reviews because that person’s audience is looking for tech stuff, right? So it’s not less about the number of, more about the actual influencer and the specific audience that they’re targeting. Say,

Speaker 6:                           [00:47:30]               wait, how do you vet them? How do I know? Because like you said, there are directories that say, hey steve, here’s a, here’s the ecommerce people. Here’s this guy’s got 500,000 people and they’re all interested in ecommerce. How do I vet them?

Raphael:                              [00:47:49]               You basically go to their instagram or you go to the platform was toes angel looking at what they post. Um, what you’ll find is that the people that cared the most about their audience and the people that have the more support with their audience, which is who you want to work with are not going to bullshit. And when I, when I say bullshit, let me clarify. It doesn’t mean that their products are both cities, is that if I see an account that has do sales posts for everyone, normal boast or if I see an account that will post about makeup and also about, you know, we did. Then that tells me that this is a, this is a person that does this for advertising revenue,

Speaker 6:                           [00:48:42]               so it’s like the boy who cried wolf, all of a sudden you’re like, ah, I’ve heard it a thousand times. I’m just going to become another one of the things they sell. That’s not a passion. That’s totally okay. All right, so then they’re just a marketing machine and you’re just like, okay, check. I don’t want to be okay. All right, that’s smart.

Raphael:                              [00:48:57]               Now there is value there as well, but you need to always consider what are you putting into it and what are you going to get in return. You know, if I, if the price is the same, hell no of the bros would be less than half, maybe less than a third because one is going to be highly targeted. One it has it falling. The when they probably somethings they’re falling is ready to new senate because it doesn’t happen very often or maybe does, but when it does happen, it’s something really unique and then that person is going to tell you that, hey, you know, I don’t want to post about your products because they don’t see something that’s so special about it. You know, I also know x, y, zed does this, so that can get you thinking. That’s when you’ll find thE good new planters are not just going to accept your money in post to their audience because then seem like you are right.

Raphael:                              [00:49:46]               It might give You all of a sudden put a filler. Bob does that. It’s just random. You’re lesbian girl audience down. So next time you publish your posts because they’re going to second guess, but then suddenly listening to it. a random example, but the same theory applies everywhere. When you have an audience and you respect them, you always want to reduce quality content and even if the content is ads or you know, promoting a product or a brand, it still has to be good quality. Which brings me to another little thing in here, which is content sugar important. Never come, never worked with an influencer to just have them both about the product and tell their audience, go buy this product. It has to be something cooler. Something, again, focused on your unique value proposition and the problem you’re solving back to the ball. Don’t just put a picture of the bowl with the price and say this integrated bogo, buy it instead. Remember that pregnant lady and how you’re helping her back. Maybe that would be a campaign, you know, better pregnancy, you know, hostile better pregnancy. And behind the campaign we always have that ball, you know, so you’re selling your product but you’re masking it and they’re it cutsie campaign that makes people feel more than just, you know, seeing the picture of the product.

Stephen:                             [00:51:10]               How difficult is it to find those type that really the genuine one because there’s a whole group of people that have become just marketers because they see the opportunity and they’re, you know, they’re just sitting there, oh, I’ll take 100 bucks a year. I’ll take a thousand year. I’ll take five of those people. How, how is it difficult to find them? I mean, I’m sure they still exist, but is it getting harder to find them and then getting harder to get them to help you advance your product?

Raphael:                              [00:51:41]               Yes and no. Um, yes, it’s getting more difficult because now the market is much more diluted when instagram first started and instagram is a big, big dog because I think this is the, the from the is still, you know, has so much room there. Facebook, facebook ads, so saturated. Um, but when you, our first started, it really was a personal thing nobody was using to do market anything and then they influencer era came about and then everybody started thinking that maybe they can make some extra money through the instagram account. So before you didn’t have to look for it. Everybody was lindsey and I’m using the term loosely, you know, nothing against people that are actually selling every single post. I’m just saying that everybody was posting the nice they’re going to because they wanted to really show something even if that something is themselves. So how they dress. It was something today you get a lot of people that just start their account for the purpose of turning in to a.

Stephen:                             [00:52:51]               Yeah, yeah, yeah. They see an, oh, I’m going to make millions. All I have to do is just by these, by these, by these followers. Right. Because you could buy it and then I’m going to now, hey, I got 20,000 followers. Rafael, you want to mark it on my channel? Well, I know I’m in demand, man.

Raphael:                              [00:53:09]               There you go. But now here’s how it’s easy. When did you go to one of those accounts? Just look at the last five posts that they made and the things that you want to look at is number one, did they get into comments? Number two, did they get new likes? Number three, what are the posts about? Sentences are, I’ll say 95 percent of the time. If it’s someone that has more than 50,000 followers and they make a post and they get less done, then comments because the runaway, that’s not an account that you want to be associated with because it’s so is the whatever they’re boasting has not attracted interest from their own audience or that their audiences is not the right audience. Meaning that the audience, is it a bay or um, it just doesn’t work without a to. So in either scenario that’s not an influencer that you want to work with.

Speaker 6:                           [00:54:21]               Okay. All right. So, so when we get there, right? So we find somebody we want to work with, we then I guess the opportunity then is to take in and bring the product there and tell the customer story. Is that really the way to do that in today’s market is to connect with that person and tell customer stories. So therefore a me who follows that person makes it even a bigger connection. Is that kind of the thing I’m reading in when I look at january culture?

Raphael:                              [00:54:54]               Yeah. I love customer stories. It’s not the only way to do it, but it all comes down to the fact that you’re not supposed to sell the product. I mean, no matter what product you want to sell it in a different way. So if steven gives my product, he loved it, it really gave him, you know, whatever it made his day easier, then I’d love for steven to come on, do my influencer and the boss be about steven and how these product helped make his life easier. It’s still about the product, but it’s not telling you that the product is good and used to go buy it instead. It’s a real personal lake. Anybody reading this post? So it’s much more powerful. People love to be sold by other people done by brand. So that’s one technique. What’s another, um, another thing was to create a campaign behind the product and to try and generate.

Raphael:                              [00:55:54]               I’m following and rather than a direct purchase. So for example, um, I’ll use melt again. So you might think the melt, let’s say they wanted to to just create more buzz about a product instead of posting a big share about the new line saying, you know, this is coming out soon, maybe they can try to spark interest from the audience, do maybe when a special edition of something. So let’s say you’re work with a series of influencers, but not to market the product that to market a contest that would allow visitors to win something if they make a small video or if they post a picture saying how they’re using your product. I love that approach. Creating a contest because when you do there is you’re using the power of the influencer, you’re using the audience of the influencer to create brand ambassadors and that’s one of the best way.

Stephen:                             [00:57:03]               That’s a powerful term, a brand ambassador. So by them endorsing their contests and helping with their audience, when something doesn’t cost the influence or anything, they become by default. A brand ambassador. Ooh,

Raphael:                              [00:57:14]               yeah, very good. They’re all good. Becomes branded the bus because they start marketing your product. We did this, I’ve, I remember 10 years ago, we bought a sofa from this company and it was one of the first of the day that I sign up. I remember being really enamored by it. They basically said, boast a big sharing your social media about how you’re using yourself or with your family and the one that gets the most votes will get a $1,000 tech and we totally did it and have been told all our friends to come and check out our sofa and like it of course. So now you got, let’s say you had, they have 50 or 100 people post pictures. EAch of those people, maybe they have, you know, 500 of other people in their circles between their whole family or more. So all of a sudden you have a few thousand people looking at your product and all costs you is a thousand bucks plus a. In this scenario. It could be a neighbor. It doesn’t even have to be that big. People love to staff and they’re willing to put some of their time and effort in order to do it. As long as you’re not asking for two months. Right? I think

Stephen:                             [00:58:30]               it’s genius though. Using an influencer for that. Now that’s powerful to me because it’s so. It’s just so different. And again, like you said, they become the ambassador. Then their friends become, are there, their followers become ambassadors and they bring their friends. I mean it’s, multiplies, multiplies. I want to close up and one of the things that I also found on your site that I found intriguing. Okay? And I know, uh, I’m going to let rafael make a pitch for services. Okay? Steve doesn’t benefit. I want to make sure people understand that other than I always say this, is that if you use or you connect and you, you take advantage of services that gets you further along in your business, I win because you’ve done better. That’s what I always tell people. And that’s the god’s honest truth. I mean that. But here I think this is so powerful. This is such a big deal that I don’t think about until you have it written here. I need to be able to see my unique selling, my unique value by keep saying, selling my unique value

Speaker 6:                           [00:59:22]               proposition. The first time you visit my website, you want to see it the fifth time. You want to see it. When you go to somebody else’s website, whenever there’s a brand, when your brand is mentioned, you want to see that unique value proposition in everything you do. It becomes synonymous. And then I think that the other powerful statement here is, hey, I’m not in the, uh, I’m, I’m not in the a ball bouncing ball or seating ball seats. I don’t know what they even call those things, right? I’m not right. I’m not in that business. I’m in the helping pregnant mothers become better blah, blah, blah. Terrible thing. That’s my business. That’s my brand. Right? And that’s What you tell people. that’s the business I’m in. And when you say that, it’s like you believe it, it becomes infectious. And I can see that. And again, back to our example in the beginning where a lot of people listening to this are selling on amazon to creating brands and they want to move off.

Speaker 6:                           [01:00:18]               That’s the key. Create the brand they’re bringing off it. Stayed with the same message. That’s the takeaway I’m going to get from this. This is very powerful, very, very powerful. And, and your example of nike, just do it. That’s it, right? It doesn’t matter what the name is, is just do it. No matter what you think that check mark, we all know what it means and that’s what you can do. And it’s consistent and said, oh, I love it, dude. I love what you do. So go ahead and make a pitch for what you’re doing. Um, so you offer services, you, you actually create websites. Are you only in the health and beauty market or is that. I mean, it’s not a bad thing for anybody listening. That’s health and beauty. He, he’s done this several times that health and beauty and hit some home runs with it. So this could be somebody else that. But you can help other brands too, correct?

Raphael:                              [01:01:04]               We can, yes. So basically the way to think about is the, I found the whoever’s, which is a, an award winning these delays is. See we worked on hundreds of projects and pretty much every industry,

Speaker 6:                           [01:01:17]               web, e, r, o, u, s weber’s, okay.

Raphael:                              [01:01:21]               Yes, so outside of weber’s I personally work with brands and I helped them with their brand strategy. We’ve making a website and with creating a marketing campaign in terms of a really, really honing into the unique value proposition and trying to apply the unicorn principle, which is the. If we do things right, if we find what the uvb is anyway, a blight on all your different collateral, then we’re going to sell out. And that’s exactly what I try to do with the brands that I’ve worked with on a personal level.

Speaker 6:                           [01:01:58]               It basically gets create that or can. I love it. Okay. All right. So the goal of this podcast is to help people who are stuck. And I, I, because you know, one of the challenges in our world, and this translates over to your world, right? You’re helping brands get, how do you get those brands that probably have a good idea? They spun their wheels. How do you get them unstuck, your advice

Stephen:                             [01:02:20]               for those brands, those people who have started and they were passionate, but they just keep spinning their wheels. What’s your advice to get them unstuck?

Raphael:                              [01:02:29]               I think you need to try something that you haven’t tried before. I don’t remember exactly how the quote goes, but I remember the three blew my mind the first time I heard it. It’s something along the lines of, you know, trying to do the same thing over and over again and expecting a different result is the definition of insanity or something like that. That’s pretty accurate. Yep. Yeah. I think that’s so spot on. Like if you’re selling on amazon and it’s going good and then you hit a million dollars and then you just cannot go past the million dollar mark stope does. Doing what you’re doing, what you’re doing works because you got to where you are, but maybe that’s the extent of it. So now try something different. Try to, to move outside of amazon. That would be my my bake or outside of ebay and if you’ve done that already, then they can either look at it and see how many of your sales are coming from your website or maybe your facebook store or whatever else you’re doing and if the number has really not saying this for a while, then there’s all of that you can do there.

Raphael:                              [01:03:38]               so I think therefore your audience specifically the woods is mainly amazon and ebay sellers focused on your website. BecAuse if you manage to bring the customer to your websites and you can totally do that. If you’ve managed to get. I always say if you got a thousand 10, $100,000 in sales, that is the first milestone that tells me that you have a product that can sell. So then the next one is can you build their product to sell even more? Or have you saturated your market and then you. Maybe you need to expand your product line, but there are always things that you can do, do, do you know extent where you’re at and then go to the next level. And it almost always has to deal with moving outside of your comfort zone, you know,

Stephen:                             [01:04:24]               I think it’s solid advice. I think you’re absolutely right. You might have taken it as far as he can go. Okay. Now let’s look at another direction. What does that mean? I think it’s powerful. Alright, I sEe on your website generate culture.com and the top right. There’s a start that conversation. Is that the best way to get in touch with you or is there another way you’d prefer?

Raphael:                              [01:04:42]               They can, you know, anybody could use that one and it’s a forum that will come straight to us or I can send my personal email. I’m happy to answer any questions. So it’s rafael r a f a e l@generateculture.com

Stephen:                             [01:05:01]               culture. That was very, very cool. You got me thinking about a whole bunch of things that I hadn’t and I had not made a bunch of connections but I a man, this is so powerful. You’ve got to see my unique value proposition the first time, the fifth time. Every single time has got be consistent across all channels. And those. I mean, I met a guy who sells on 18 channels, so it’s got to be consistent and then bring them off onto your own. Love it. Hey, I want to thank you so much. I think it’s very, very cool and very helpful and very relevant for the ecommerce whisper to tell us. I love it. Thank you so much. Thanks so much for having me. I really enjoyed it. Take care.

Stephen:                             [01:05:43]               Cool story. I love the effect of the thunder. I said to him afterwards like, it’s so cool that he was able to add that in for me to make that happen. And uh, he takes credit for that, but it’s very cool. I’m a smart guy and again, look outside of our business right now and I, I am, um, I’m at an event coming up this following week when this comes out. I’m out talking to other people outside of our world because guess what? Those worlds are all colliding, right? we are amazon world or ebay world. Those worlds are colliding as ecommerce becomes more in your face, more prevalent, you’re going to see more of it. I got a cool story of an artist I met today, for example, and you know her business, her world is gone away because the retail store sheets to selling her gone, but yet she’s moving into our world and she’s got so much talent and so it’s so cool to hear somebody you know, dipping their toe in the worlds are colliding more and more so step outside, learn more from other people, and we’re all going to be better off ecommerce momentum.com.

Stephen:                             [01:06:37]               Ecommerce momentum.com. Hey, take care.

Cool voice guy:                  [01:06:40]               Thanks for listening to the ecommerce momentum podcast. All the links mentioned today can be found@incomersmomentum.com. Under this episode number, please remember to subscribe and the lake us on Itunes.




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