I am predicting this will be one of my most talked about episodes. Brad was a manager in Amazon and helped fine tune the Seller Central page. Amazing what it takes and the number of stakeholders invested in that page. We spend a lot of time discussing what it took , business case wise, to get the Amazon seller app through the large machine of Amazon. Give you a hint, he was successful. Life after Amazon has brought Brad to start up a company where he and several other former Amazon employees used their vast inner working knowledge to help others bring their existing Private Label product to market. It is complicated and they offer all the tools to take it off your plate.