I am so glad someone recommended I interview Rachel Greer. They were so right, she is impressive, beyond knowledgeable about Amazon, specifically her areas of expertise are Product Testing: specifically related to Safety, Regulatory requirements and product quality. She is a partner in Cascadia Seller Solutions, a company of former Amazon employees (almost all) who also are experts in the area of Amazon that they worked in. These are not the lower 10% that fall off, rather they are some of the best and brightest that were taught (or were) entrepreneurs who worked in a job, then broke free (for freedom) and now excel on their own. Very cool real world discussion with a leader how can help propel your business forward.
Cascadia Seller Solutions – Build out your Amazon business!
ISTA 3A Compliance– Rachel spoke of box requirements.
Example of Wood Pulp product holders
Rachel’s 3 Top eCommerce Tenets
1- Know your customer (Know what they want)!
2- Make sure you get the Customer what they wanted!
3- If there is an issue, solve the Customers problem first!
“Separate the person from the activity”
“Tailor your Blurbs to match your companies tone”
Use Blurb libraries to help answer (really pre-answer) anticipated questions to prevent issues before they have a chance to escalate.