411 : Greg Purdy – The value of your audience is the key thing to remember when building a long term business
409 : Elizabeth Thompson – Accept that good enough is going you to push forward. You might end up being surprised by how much better they are than you.
402 : Jon MacDonald – How do you convert more of your traffic into sales
So you worked really hard on getting people to see your stuff? But they are not buying (Less then 2% is the standard). Why? Jon walks us through how to parse your data to identify your buyers habits, then eliminate the noise where they are not buying. Think optimization. How has PPC optimization worked for…
401 : Andy Slamans – Amazon brand building today is different, it takes being different from your many competitors
Funny how this conversation started out. Discussing employee and contractor retention. Have you figured out what you would lose if your key employee left tomorrow? Do you have a contingency plan? How about instead you treat them right now? You check in with them? You ask how they are doing? You give them more money?…
397 : Brian Miller – Create as much runway as possible in running your Amazon business
Have you looked at warehousing in China? Have you looked at combining shipments with other sellers? Brian has a company that can help with all of those things. Maybe 20-50% in savings? The point I learned in this interview is that things are changing quicker than ever. You have to adapt and be willing to…