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412 : Jamie Swenka – Sometimes you need to advance and then pullback to move forward fast . You likely could find your lane

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Just as the title suggests Jamie and Adam have pulled back. They pulled back from moderate success as they learned the trade-offs (for them) were not what the wanted at that time. You see we are all in different places in our lives and thats what makes this story so great. When they worked together , honestly, they were able to find a plan, execute on each others strengths and 6X their business. All this without sacrificing their absolutes in their faith, family and each other.

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Here is transcript- It is automated so it is not perfect but it does seem to get better over time.

Jamie:                                   [00:00]                     HR operations, I really manage and run the business. And then he, his strength that comes in is that he can really dream big for us. I’m more like, let’s go make it happen. And then, um, I mean, he says, let’s go make it happen. Then I’m like, Oh,

Cool voice guy:                  [00:19]                     welcome to the e-commerce momentum podcast where we focus on the people, the products, and the process of e-commerce selling. Today. Here’s your host, Steven Peterson.

Stephen:                             [00:33]                     In this episode, you’re going to hear a Jamie and I talk about, um, a group she joined and, um, it’s a group run by Gaye Lisby and Gary Ray. Um, but it’s much more than just a paid list that you could get in, which you can get. They have a whole bunch of ’em limited number of people in em, so you don’t have to worry about buying over each other. So a lot of online arbitrage. But what’s different about this group is it’s a training ground and you’re gonna hear Jamie talk about learning from them, not just buying a list. And I think that that’s the distinction about this group that’s so different than some of the other ones. Um, if you want to learn, if you’re looking to write the fish, if you’re looking to learn how to fish, this is probably the right group for you.

Stephen:                             [01:20]                     Um, she took it a step further. Her and Adam took it a step further and joined the coaching group, which is another group and it’s, it’s paid for. So I don’t want to mislead you in any way. Um, but I’m so fortunate, you know, when, when somebody comes on and they’re talking about one of your sponsor, somebody who’s been sponsoring my show for years, I’m connected with Andy Sammons and then they talk about it and they talk about the real honest results they get from it. Um, it’s very, very, uh, heartwarming for me because I bring you these people. I try to bend them as best as I can and, uh, I’ve seen the results. So it’s a very cool group. Um, amazing. freedom.com, forward slash momentum hyphen arbitrage. It’s a lot. Momentum, hyphen arbitrage, a. R. B. I. T R. a. G. E. tough word to spell. Um, you can get two weeks free, some paid group.

Stephen:                             [02:09]                     You can go in for two weeks free and try it. If you don’t like it, stay for two weeks and leave. But if you like it and you get results from it, um, this could be the start of the story that you’re getting ready to listen to. This could be your story next year. You and I could be talking about how you took a chance. You took a leap of faith and you trusted my words and I’m, you know, yes, they pay me. Um, but you know, you could also buy around me and I’d be just as fine because you benefited and that’s what I like to see. So amazing. freedom.com, forward slash momentum hyphen arbitrage. Try the two weeks for free and, uh, see if it can change your business like you’re about to hear. Welcome back to the eCommerce momentum podcast. This is episode 412.

Stephen:                             [02:56]                     Jamie swanka, Jamie of Adam and Jamie [inaudible] fame. Um, who most people would know him by. Um, this is a couple that has just, you know, I guess it’s interesting after the interview I was thinking about this is they, it’s like a metamorphosis a couple times, you know, like a, uh, um, a bug goes into this cocoon and comes out as this beautiful butterfly. Well, maybe not beautiful the first time. Maybe it’s the second time, maybe it’s the third time and it’s that revisiting and wanting to level up, but with absolutes, meaning that my family comes first, my relationships come first. My faith comes first. When you filter that, uh, your life that way, when those absolutes or just establish, that’s how you can achieve these levels of success. I think that this, again, you know, we talk about this design life, this intentional living as she describes it.

Stephen:                             [03:51]                     Um, it just doesn’t magically happen. It’s hard work. But according to her, and I know Adam would say the same thing when you get on the other end of that, on the other side of it, it’s unbelievable. What a great interview. Let’s get into the podcast and welcome back to the eCommerce momentum podcast. Been very, been looking forward to this interview. I’ve been chasing these guys for a while. Um, and I was able to get one nailed down, but these are very, very busy people because they’re very successful, you know, not just in business, which is cool, which we’re going to talk about, but in life, big, full family living at, I think it designed life. I hope that that’s what we’re going to learn about today. Welcome Jamie. Swanka, welcome Jamie.

Jamie:                                   [04:33]                     Thank you. Thanks for having me. Which call it a design life? Uh, I would say so. Yes.

Stephen:                             [04:41]                     Is that, is that weird? I mean like, like when I say it that way, is that sound weird to you? Like, wait, I never, you know, I’m not really trying to design or are you trying to design what’s important to you?

Jamie:                                   [04:51]                     We are, it’s, um, we try to be very intentional in our lives, um, with our home life and our business life. And so it’s having this business as something that we can do, that we can be intentional, um, with everything we do, whether it’s hiring people or homeschooling the kids or, um, the ability to volunteer at our church, whatever it is that you have for young children. Correct. We do young children, eight, seven, five and three.

Stephen:                             [05:21]                     Okay. That’s a handful. I mean, I got my granddaughters are in that group in age. I, man, they’re like hurting cats. There’s three of them. So let alone for you and you homeschool. Wow. I mean, when you think about, you know, your life well, and I hate to compare against others, but you must have friends that haven’t gone this route with the homeschooling and the design life business. You know, and I’m sure there are trade offs. You have a college degree and you’re staying home with your kids, right? That was by design, uh, the hecticness whose life is more hectic. You are, so there’s,

Jamie:                                   [05:57]                     Ooh, that’s tough. I feel like ours is full. I like to say full of her busy. Um, it’s very full, but we are choosing what we want to do. Um, we’re able to, you know, go on a field trip in the middle of the day or not do school one day. If we have other things going on. Um, you know, the, uh, office job or the school, the public school isn’t controlling our life. Um, we get to decide what we’re doing. We have breakfast together as a family every morning, um, which is [inaudible] for that. Even Adams. Yes. Yup, yup. So,

Stephen:                             [06:39]                     and so it just starts then. Okay. So, so I, I guess I just want to make sure I’m clear on this versus some of your friends and I don’t want to single them out because it’s all of our friends who are kind of in that race. Do you feel that way?

Jamie:                                   [06:54]                     I do. Um, even with, you know, doing sports and, um, whether it’s swimming or football or baseball, we are very intentional about not, um, getting our kids involved in too many things, letting them enjoy life and what God’s given us. Um, whether it’s just playing outside or sitting as a family and reading. Um, when I look at others’ lives that don’t have this lifestyle, I feel sad that they don’t get to experience the freedom that it feels like we have.

Stephen:                             [07:26]                     There are tradeoffs, right? I mean, so you know, the sacrifice. I mean you’re five years into your Amazon journey and it hasn’t been easy. Fair. Correct. And so those trade offs of pushing and grind, I mean, I’m sure in the beginning you grind it out, right? Yeah. And I’m sure people were looking at you, what are you doing? You’re doing all this work and you got all those kids and you’re, I’m sure people thought you were crazy. Correct. 100%. And it’s funny as I sit and think about the way you designed your life, you know, it’s not a switch. It’s a slow trickle in a faucet. Right? It’s that over time it starts to build pressure. And I think that looking back, I mean I would maybe, I don’t want to put words in your mouth. Was it worth it?

Jamie:                                   [08:11]                     It is worth it. Um, it’s important for us to show our kids a different lifestyle than the, I don’t know if this is the right way to say it, but the rat race that it seems like everyone’s in. Um, I mean we work hard, but our goal is to play hard too. Um,

Stephen:                             [08:30]                     and, and playing hard isn’t going to the clubs and eating out every night or whatever. It’s, it’s time with your family. Exactly, exactly. When, and I’m beating this just because I want people to think about what, um, what sacrifices. So Adam has a full corporate job, full time corporate job that he’s been in for a long time or in that industry for a long time. A lot of responsibility. Correct. Correct. And so he has to sacrifice too, uh, in, in order to help you with this business. Do. Here’s, here’s another question for you, cause you’re relatively young to me, so I’m going to call you young. Um, as a couple, how relationship wise, these are again, intentional decisions made as a couple as opposed to the people that are kind of racing trying to in that rat race, I guess is the term we used that, do you see their connection or they do they have the ability to connect as much as you guys do? I mean, is that, is that a weird comment?

Jamie:                                   [09:31]                     No, I think I um, understand why you’re asking. So for us, we have, um, I can’t imagine doing the business without him. I know every couple is different, but for us we get along really well. We really enjoy hanging out. I mean, I hope everyone is like that. But, um, as a couple we’d like to do things together. Um, we like to work together and so I’m very, very thankful that he can help with this business on the side. Um, and we get to connect over it and we learn more about each other every day doing that. Um, and then we’re not always able to turn it off. We do talk a lot of business, but for us it’s, um, it’s interesting. It keeps things fun and um, we like doing it. So

Stephen:                             [10:18]                     as a mom, you know, your job is to be a mom, right? I mean, that’s 100% right. And, and, and wife, how does it, do you feel less than sometimes when you’re putting too much energy and effort into the business?

Jamie:                                   [10:31]                     I do. It’s hard to balance the two. Um, and not that anything is really balanced on, um, life, but it’s, I never feel like I’m giving either enough attention, not enough to the kids, not enough to the business. I could do more here, I could do more there. Um, it does feel like that constantly, but I just tried to do my best and give what I can to each.

Stephen:                             [10:56]                     You get older, do they do, are you able to give it a little bit more H? You know, it’s, I always say to my, my, my son and my daughter in law, if their third one’s getting ready to potty train and she’s almost there and it’s like boom, a little bit of your life comes back just a little bit, you know, it’s just not much. But those little wins right over time. But then you pick up additional time. Is that, is that a cause I think what I think about is somebody who comes into this and they got really young kids and they’re like, I don’t know how you do it Jamie. I don’t know how, how do you keep a home, have four kids, homeschool them and then have a seven figure business. I don’t understand how you could possibly do it, but again, it’s not a switch on and off. Right. This has been an evolution. Maybe that’s the right phrase. Yes. Yes. Hmm. So, so can you walk us through that? I mean in the beginning in what were you able to do? Cause they were a lot younger five years ago. I mean a, you didn’t have four kids. Um, and they were a lot younger. So can you walk through a little bit of that transition just so people, somebody who’s in that position could, could understand that if you’re a five year overnight success?

Jamie:                                   [12:01]                     Yes. Um, it has been a process for us and there’s been a lot of ups and downs. We’ve tried a lot of different, um, ways to sell on Amazon, um, building a brand and some of the different things that you can do from home. Um, I feel like we’ve tried most of it. Um, the first year came pretty easy. I only had two kids. They were S they must have been three and two, and then I had the little baby, but babies are pretty easy for a little bit or Irish. Ours have been. Anyway. Um, and so I just worked a little bit on it. I helped do some admin staff and an Amazon group and um, I was able to carve out the time for it. I think they went to preschool a couple days a week, so I could do that. Um, and then we started diving into private label and, um, that proved a little bit more difficult, but we felt like it would be easier with the family.

Jamie:                                   [13:01]                     And so it, it was, and it wasn’t because we never really gave it enough time. We didn’t give it enough heart. Um, it was our time was spent in raising our kids. And so, um, through those couple of years, I don’t know if I’m getting these timelines right, but through those couple of years they, um, you know, it was important that I was raising them and then we ended up having a fourth kid. And finally it just got to the point where we decided we have to either do this or not do this. Like we need to get going. And so since I only have limited time and Adam has limited time, that’s when we decided to hire help. Um, and so instead of us doing everything, pain ourselves, yes. And doing everything, we decided to hire a friend of ours that was looking for work. And, um, so we were able to balance more of the family and the business. When I had some of that, I was able to shop for me or do some admin work for me and then I could do more because someone else was helping.

Stephen:                             [14:12]                     Well, it sounds like you, you came to a point like with the private label where there was a trade off, you said, Hmm, you know, you knew you’d probably could have had success, but like you said, your heart wasn’t in it because your heart needed to be in sowing, sowing into those children, right. That trade off, making that decision, did it feel like you failed or did it feel like I could go back to it? Cause I think people get stuck at that point.

Jamie:                                   [14:37]                     Oh, that’s a good question. Um, honestly it does feel like a little bit of a failure, but we always say we are, we’re always saying we learned, we learned from that mistake tuition. Yeah. We’re always learning, um, from each mistake we make. And so I do believe that a lot of it had to do with time and where our hearts were. Um, you know, what’s the most important thing to us? And at this point I figured out that I really do love being home with my kids. I love homeschooling my kids. And to be able to do that and have a success, successful business, we have to hire help. Um, but how do you have that honest

Stephen:                             [15:14]                     conversation with yourself and your spouse? Because it’s like, you know, we put all, you know, Jamie, we got all this going, we’ve got all these things going and it’s going to happen. It’s going to happen, it’s going to happen. And then it’s kinda like that carrot gets a little further out because you realize that it’s gonna take more of whatever it is, it money, time, effort, energy, heart. And then it’s that honest conversation saying that, you know what, maybe it’s not for us that today. How do you have that conversation, man, that’s a mature relationship?

Jamie:                                   [15:47]                     Well, I don’t know if I have a lot of insight to that. It, um, mostly because I think it just comes naturally to us and our personalities. So every personality is different. But for us, we can have those conversations. Um,

Stephen:                             [16:04]                     was it a relief fouled though afterwards? Like ah, this felt right?

Jamie:                                   [16:09]                     Yes. Okay. Yes. That’s changing. Yeah. Yeah. Yup. And then, um, w I think I finished on saying we did private label, but then we quickly transitioned to RA and that’s when our business has really taken off when we’ve hired people to help with that. And so, um, it really helped us and more than, I mean not more than anything, but it also helped each one of our friends or people that we know that we’ve hired. It’s been a blessing to them. And so that’s what this business has now become to me, is being able to hopefully bless others and the, um, opportunities that are created.

Stephen:                             [16:52]                     So that’s interesting to hear that you’re going into your pool of friends. Why, why start there? Why not? You know, you can put an ad on Craigslist and you can pay him, you know, minimum wage. You could, you could save money. Jamie, why, why, why go to people that you have a relationship with?

Jamie:                                   [17:11]                     Hmm. Well, I, it really first started because I knew this person needed work. So that’s what it started with. And we, you know, knew and know and trust her. So it was a easy like, Hey, let’s test this out and see if it works. And it worked for her and it worked well for us. And so it was a good fit. And then after that we, um, I don’t know, I don’t know if that’s a ministry background, just going with people that you know, um, you know, that are within the church or within the organization that you end up hiring from within. I dunno if that’s just been ingrained. And so that’s how we’ve, it, I mean, it’s been through Facebook posts or, um, friends of friends that we’ve hired.

Stephen:                             [17:55]                     So I would say this is that you’ve seen them over time, right? You’ve seen them as they are in real life and then you see them on Facebook, which is the other life, right? I’m the perfect life. Everybody lives on Facebook. Right? But you get to see them. And so when you see people write crazy posts, you know, I always like, I tried to avoid crazy at all costs. And so when you see that stuff, you sit back in your life. Hmm, okay. You know, okay, that’s not me. No judgment. But, but that does affect your judgment. And so when you’re, when you are looking for that help, you want to, you want to connect with people that you can connect with all the way. Right? Yes. And so I just think it’s very smart. I think it’s very healthy. Um, especially when you’re taking that approach, you weren’t looking to fulfill a job. You were looking to help somebody who needed a job. That’s a way different statement, isn’t it? Yes. Do you feel that they, because of that, that they have a better connection with your business because after all it is your business?

Jamie:                                   [18:53]                     Yes, I think so. We were just talking last night, um, she was over at her house and she said, I just wished you guys knew how perfect of timing everything is or was, you know, when we first started doing this together and, um, you know, this business is her business now too, you know, so,

Stephen:                             [19:12]                     so you think you were led there. Is that weird to say? You’re a person of faith. I am too. Does that, that’s not weird to say, is it? Yeah. No, not at all. Hm. Very cool. So, so that’s a advice from uh, Jamie and Adam swanka look within your inner circle and especially though my Steve’s little caveat there is avoid crazy. That’s the formula is good. Plus, you know, there’s probably a math formula. Somebody could do somebody smarter than me and then divide by crazy and whatever that percentage is. If it’s over that scale, no, don’t do it. Do you feel, does it make the obligation to them harder that you are friends with them? What’s that? Well, because you know, you feel responsible, right? I mean, if your business isn’t successful, don’t you have some risk? Or maybe you don’t, maybe you don’t feel that way. Maybe it’s just, Hey, this is business. It’s not that way at times on what box I put it in for the day. You have the ability to seem and can’t separate anything. We only think one thing at a time. So that’s why your the smarter sex I, Adam knows that he’s agreeing right now. He’s nodding with me saying, yep, I get it. So you do have the ability to separate?

Jamie:                                   [20:23]                     Yes. Most of the time. I mean, I have, um, I understand what you’re asking and it is, it can be difficult, but at some point it’s like, okay, but you have to look at it as a business as well, you know, so it’s just whatever the mood is for that day I suppose.

Stephen:                             [20:38]                     So then you can have those difficult discussions. Like a, I had a discussion with one of my guys this morning. It’s like, guys, you know, you gotta focus, right? Get in here, you gotta, you know, we get a million little moving pieces. It’s like common sense, right. That’s what I keep telling him. I’m not going to stand over your shoulder every day. You’ve got to use common sense. So you’re able to have those kinds of discussions?

Jamie:                                   [20:57]                     Yes. Most of the time we don’t have to have them, but we can when we, okay. When we need them. Yes.

Stephen:                             [21:04]                     When I was thinking about, you know, when I look at your background, you have a degree in sociology. Um, do you, do you think that’s a benefit? And it sounds like it, everybody’s going to be like, does Steve, of course you just heard her use it, but, but seriously, how do you think it affects you and your business? And your husband’s a banker, so he’s a finance guy. So it sounds like you’ve got both sides. The human side and the evil banking side covered.

Jamie:                                   [21:29]                     Exactly. It’s a perfect match.

Stephen:                             [21:32]                     Yeah. The achiness of business. I mean, to be fair, right? I mean it isn’t you, that part of it sometimes. And it sounds like with his strengths, I mean the roles I would assume follow that he’s the business and you’re the

Jamie:                                   [21:45]                     yes. Yep. HR, um, operations. I really manage and run the business and then he, his strength that comes in is that he can really dream big for us. I’m more like, let’s go make it happen. And then, um, I mean, he says, let’s go make it happen. And then I’m like, okay, here I go. So he can cast a vision. He can cast a vision. I’m not a vision caster. I’m not that fantastic. Oh yes it is. And he’s really good at it. And he, um, he really helps us see that. And then he also, um, he helps, um, on the, he does help on the business site as well. So, you know, whether that’s, um, financing or business partners, um, you know, sometimes I’m like, Hey, would you reach out to so-and-so because you’ll connect with them better than I would. Um, and so he kind of helps maintain that, those relationships as well. Business relationships.

Stephen:                             [22:46]                     Where are the, are there tasks that he might be involved in that you’re surprised because he’s so analytical or whatever that he can do really well or vice versa? Would he, would he say the same thing? I mentioned things about you?

Jamie:                                   [23:01]                     Well, uh, I don’t know what he would say about me, but for him he’s pretty awesome. I mean, he’s, he’s really amazing. He’s very, um, relational, um, loves people, can be so business. Um, he just, his mind, he has a really great mind. He’s really smart. Um, and so I suppose it’s not surprising for me anything that he can do just because, um, I know him well and we’ve been together for however many years. So

Stephen:                             [23:36]                     to listen to that, although husbands are sitting there saying what their wives say that about him right now. God, Adam you did well, you married up and right now Dan and are nodding saying yup, we all agree. We all married up. We all believe we married up. So that’s a good thing. All right, so it doesn’t sound like things are going bad. Right. Um, that’s good. It sounds like though, when you went into RA, that’s when, when things changed in your business, were you able to apply any of the things that you learn in private label, the tuition, the adult tuition classes you took in are in the private label? Um, were you able to apply them into your RA business and to, to, because I’m assuming you started in RA before you went to private label a little bit or whatever. Right? You’re right. So, so what was the fuel that you’ve learned in private label that fueled this growth in RA?

Jamie:                                   [24:26]                     That I prefer RA N O a and I prefer having a team and knowing, knowing was the thing. Just knowing, knowing yes. And it doesn’t mean we’ll never do private label, but I know for me, I would rather have this fun team that we get to work with doing RA in Oh eight and then private label could be further down the line if someone else’s interested in doing it. So just knowing the difference between them has been helpful.

Stephen:                             [24:53]                     Well that she should be that. And again, that’s not failure that, you know, whatever that cost was, boy, you could have been a lot worse by, because, and I tell this story as I go to an auction locally and there’s so many Amazon private label products that are there. You know, the, the, I always say the clause, uh, the, the, the meet clause and all the rest of that nonsense, right? But there’s so many people who learned that way as opposed to what you’re describing. So, um, I think it’s a very healthy, um,

Jamie:                                   [25:20]                     does it, does it also take

Stephen:                             [25:24]                     you from measuring yourself against those people that are really good at it? Like I have Andy in my warehouse, you know, it’s so hard to measure yourself against Andy cause there him and Nate are crushing it and then my little singles and doubles, you know, it’s for me it’s, you know, maybe it’s a guy thing, but are you, does that help that you, you’ve taken that off the table for now?

Jamie:                                   [25:44]                     It does. It’s, it does help. It’s been a relief on my end. It does help.

Stephen:                             [25:52]                     Okay. All right. So, so there’s some more advice. Okay. And I just, I’m just hoping people get something from that because I just think it’s such a powerful statement. Um, you, you get back into RA, there’s fuel because you realize this is going to be successful. Walk us through now. Was that a couple of years that you plotted along on your own?

Jamie:                                   [26:11]                     Yes, we, um, we were, let’s see, we did partner with someone for a little bit. I’m hoping that our strengths would all play together. Um,

Stephen:                             [26:21]                     can you talk about it? I mean without, I don’t want to, I don’t know if it’s good or bad. I don’t want to, but I just, I’d love to hear more about that.

Jamie:                                   [26:29]                     Um, no, definitely. It’s, um, just I think it, for us it was just something hard to break into. It felt like we never found the right product. Um, we never mastered PPC. We never figured out Facebook advertising or, um, you know, we tried Instagram really hard. Like we tried all these different channels with private label and we just never found the right thing. That worked well for us. Um, we did two different brands, um, actually three, um, and just nothing really stuck for us. It wasn’t, um, I don’t know if it was just us or, I mean, I guess that would be, it was our fault art, you know, what we had chosen to do, um, how much time we are spending on it if we were giving the right attention to the right things. Um, it just felt like we just kept trying and trying and trying. I mean, it probably was, it was two or three years that we just, that’s

Stephen:                             [27:28]                     so you gave it a good run. I mean, so it wasn’t like you didn’t, you didn’t give it a good shot, you know, does that again, there are people that have gifts you just described Adam, you know, he’s Superman and, and, but I don’t have all those skills. And you said you don’t either. So whoever that other person’s using that and, and, and is having that success, maybe that’s their superpower, right? Yes, exactly. That knowing is so powerful, knowing what not to do I think is a, a, the description of this episode for me because it’s so, so strong. Okay. So RAs, back in your life, you hiring people and things are starting to rock and roll. Did you change your role in the company then?

Jamie:                                   [28:13]                     Well, you know, maybe it wasn’t a huge transition. Well, yes, now it’s more leading people is what I spend a lot of my time doing.

Stephen:                             [28:21]                     So there’s that trickery, there’s that sociality degree

Jamie:                                   [28:26]                     leading and um, you know, putting out fires, um, and then looking towards the future, which again, that’s more Adam than me. Um, but I do know I have to do that, implementing that. Right. That’s [inaudible] okay. Yes. Yep. SLPs creating those, um, which I love doing that stuff. Um, it’s very, yeah, Excel sheets. All of that is so fun. So anything like that I enjoy doing.

Stephen:                             [28:49]                     Well, let’s talk about the SOP. So when you’re developing an SOP, you did it the way you did it, right? Do you take involvement from the employees now to help figure that out and fine tune it?

Jamie:                                   [29:01]                     Definitely. Definitely, yes.

Stephen:                             [29:03]                     Okay. So do you start it or do they start it? I usually start at, okay, so you start it and then you bring it to them and say, Hey Steve, here’s the way I think we’re doing this. Can you fine tune it and adjust it or, and if you do it that way, which it sounds like you do, did they help?

Jamie:                                   [29:22]                     Yes. So I w I actually really enjoy writing processes and, um, making things and then getting to see their completion. So what I’ll usually do is I’ll start the process and then I’ll ask, Hey, is this sound about right for what we’re doing? Is there anything you see that we could do differently, um, that would make it better or more efficient? And as I, um, you know, gather that information, then I’ll put it down on our SOP. And, um, it, you know, in this world, this, um, eCommerce world, there’s a lot things change all the time. So it’s always changing. Um, and how we’re creating the SLPs and updating them on a regular. Yeah.

Stephen:                             [30:03]                     So you do go back and revisit them. That’s, that’s good. Okay. Yeah. When, when somebody new starts, how, how has that helped you?

Jamie:                                   [30:11]                     Oh, well, today we had someone come in, um, that had never helped in the prepping area before. And I have no worries. I mean, we have the SOP for it. We show how you take pictures and um, you know everything you do and it’s all written right there for him. We have videos for it. So I’m, I have no concerns on their prep work today because of, and they are being over seen by that should be manager. But um, you know, it’s easy. It’s all right there. Everything is and I didn’t even have to hardly meet with them.

Stephen:                             [30:44]                     Yeah, that’s huge. So you gain that time. So the effort that you put in before you’re seeing the pay off, see there’s another pro tip right there, right? That’s, that’s huge. Uh, over time, that’s scale. Correct. Now you guys have scaled your business. Um, let’s talk about how you scaled your business because again, it’s not a switch on the, on and off switch. This is a faucet that gets turned on a little bit more and a little bit more. So in the scenario where you went back heavy into RA and you had some success, you started adding friends and they’re helping you, you know, cause it’s not one plus one, it’s not you in one person is too, right. You see three or four times the results. Is that fair? Yes. Okay. Correct. So what’s the next, the next way that you scaled a level up? Well, how did you level up? Maybe that’s a better way. Jumping around a question there.

Jamie:                                   [31:36]                     Yeah, no, you’re fine. Um, I would say the biggest thing is really just buying more. So you really have to be able to buy times. You just gave away the answer, Oh my God, am I going to stop now? We’re done. We’re out of business. So buying more, is it more or is it more of the right thing? Well, both that, that’s a great point. It really is both. So we’ve seen, um, I mean it’s been a crazy year for us. So we watch, um, you know, the products we bought last December, um, the metrics that we looked for in those compared to the metrics that we buy now, it’s way better now than it was then.

Stephen:                             [32:20]                     Wait a second, what? I know where you learned it and I will get there, but I want to learn what the differences, I mean, cause there’s price, right? There’s rank, there’s a time of year, right? All these things affect things. Other sellers. Uh, what else? Uh,

Jamie:                                   [32:39]                     um, let’s

Stephen:                             [32:40]                     see. We touched on that already. ROI trends, time of year. Um, you know, just how we’re buying the tools that we’re using. Um, I think that’s made a big difference. Um, yeah, all, all of those things. Okay. So, so it’s material but materially different than LA just a year ago. I mean it’s, we’re not even 12 months into this year and you’re saying all the time, all the time we’re changing. But, but you’re saying that that’s one of the next level ups.

Jamie:                                   [33:13]                     Yes. It really fine tuning what and especially what’s for your business because we learn so much from so many different people and then it’s fine tuning it to what makes the most sense for your business. Like when I say RA, we do have our own RA business, but we have [inaudible] so we’re not 100% away and we’re not 100% RA. We do both. That’s part of our thing. We’re doing some wholesale lane, you know, so we just, and each criteria is different for how we buy it

Stephen:                             [33:42]                     and your knowledge in each category gets different and it affects or the time of the year and that kind of thing. Right. And so all those things you describing that you’re working on your business before you hired people, did you have the ability that it’d be honest to do this, this part of it?

Jamie:                                   [34:01]                     No. I can even shop. Yeah. I couldn’t even shop so I didn’t have the time at all for it. Um, and so that’s why we were like, well let’s hire it out and see if that works. And it has, it’s worked really well for us.

Stephen:                             [34:16]                     Okay. So fine tuning your model, really working on your model. Where did you, where did you learn that? Let’s talk about that. What, what caused you to say, Hmm, this is what we did last year and we had some success, right? Because most people would say, Oh you were successful, Jamie, you guys were doing great, but you guys wanted to level up. Um, how did it, again, we’re back to maturity. How did you realize that Superman, Adam doesn’t have all the answers to be fair, right? Jamie doesn’t have all the answers. Right. To be fair, cause Steve doesn’t have LD answers. So how do you, how do you, how do you find that help?

Jamie:                                   [34:55]                     Yes. So we, um, just through our networking over the years, um, and so this had to do with Adam doing his, you know, networking, um, elite. He is. And so, um, and I know this is silly, but his health, it’s not silly, it’s true, but his health stuff, you know, with, um, how healthy he is and he, he gained some respect in the community for that. Um, and so he just started talking to, um, I won’t name drop, I just someone, um, that, you know was like, Hey, do you just go this route, check this route out? And they were doing really well. And so that’s how, um, our business formed again,

Stephen:                             [35:39]                     um, through his model a little bit. And then he led us to, so he’s not necessarily a teacher, but he has a lot of information. Um, and do you know, you business went through another metamorphosis. So what you thought it was going to be, what it was going to be changed again? Yeah, well from like the private label aspect, right. So my point is, is that it’s an evolution again, right? It’s not an on and off switch. That’s so mature. All right. So this magic person who we remain nameless, which you can drop their name, I’m fine with it. Um, I just don’t know if they’d want it drops. Okay. All right. That’s fine. That mystery person. Yes. The man behind the curtain. Oh, we’re a woman. Helped you, uh, see a different way. When they described that to you, did the clouds open and the lights come down or was there a lot of discussion amongst the swing cause?

Stephen:                             [36:37]                     Well, for Adam, he can see the future from me. It’s harder. So he had to do some settling to you. He did. He really did. Um, and so I’m always like, okay, let’s just try it, you know, so that’s, that’s how I am. But he’s like, I can see it. It’s going to happen. This is what we’re going to do and this is how we do it. And I’m like, okay, okay. Um, and so then we’d just go from there. And, um, this person led us to, um, a couple of different, um, I can I’ll name drop these because they’re things that you can, um, people can buy of courses too. And um, and I don’t get anything from it, but, um, Oh, a cheddar, he told us that. Oh, a chatter, which has been amazing. And then he tells us about Amazon seller tribe with game and Gary.

Stephen:                             [37:21]                     Um, and so with those two kilograms, Gabe, no man. Alright. You would totally know the first one. I know, I’m sure I know them. I know. I do know most people. Um, so those two things. So finding O H header, which is gapes group, right? He’s involved in that group. Yeah. Love Cape strong. Um, I worked for at the very beginning of a really positive, I just love his attitude. Um, and then um, you found gay and eventually Gary Ray, right? Yup. And we knew we knew all of those guys too, so it was just actually getting plugged in with them. Um, and Oh, that’s like learning from them. That’s a different, alright, so you didn’t just buy from them. And I think this is really important distinction to make. You didn’t just go and buy, cause I felt the real sponsors in my show, they, they pay me money. So I, you know, I’m not going to hide that. You didn’t just go buy their course and say, okay, make it easy for me. You went and learn from that. When you went into it, did you think you were going to go and learn? Because that’s such a different distinction than just buying a list. Yeah. Oh, do you know what I mean? The difference. I just think people need to get that. How might be an Adam question. I’m sir.

Jamie:                                   [38:36]                     I’m sure that the goal of it was to learn more as well because we had to relearn everything. It had been, you know, so many years since we had been since we had done, ran away. Um, so it was relearning all of that and um, it was, you know, through those courses, through those lists that we were able to do what we’re doing.

Stephen:                             [38:59]                     How, how, how close did you follow? Because I think that’s another important distinction. Um, it’s not that what you were doing wasn’t working, you just weren’t having the ultimate success that you thought was potential. Right. Or Adam could cast that vision. So how close did you follow their advice and courses? Or did you know better? Like as a guy I know better. I know, you know, it’s like asking directions. No chance. I know how to get there. Right. Um, cause I think that’s important to understand. You’re revamping your business. What you were doing was working but not at the level you wanted. So you’re going to these other people to learn how to do it differently. How close did you fall? What their advice?

Jamie:                                   [39:37]                     I did everything they said seriously.

Stephen:                             [39:43]                     Cause like you said, you already learned this other thing. You had to unlearn it and do it even though you knew another way.

Jamie:                                   [39:49]                     There was only one thing that was really hard. Um, and that has to do with the repricing strategy. That was the most difficult. But otherwise I was so in over my head with my own family, with homeschooling, with everything. The best thing at that point in my life was just to tell me what to do, what can I do to make this business successful? And so I just followed everything. This is through Gary’s coaching. Everything Gary said to do. We’re like, okay, we’ll do it. We’ll do it. We’ll do it.

Stephen:                             [40:17]                     Coaching, you listened to them, you’ve got a lot of nerve and magically you surpassed a seven figure Mark. Whoa, Whoa, pause. And that, that’s not smoke. Because, you know, when I saw your class, uh, talk about Gary, um, at the Branson conference, it still gives me the chills to think about what you learned from him and his wife, um, and gaze group of course, but what you learned and the group, um, how tight you guys are. That was chilling. Yeah. Let me think about that. Does that give you chills to think about?

Jamie:                                   [40:52]                     It is, it’s, it was a really great thing and it still is. I mean, we’re in the, we’re in track two and we’re not as involved right now. Um, but it’s still, I mean, they just create a great atmosphere for everyone, um, to feel loved and cared about. And it helps. Yes, of course.

Stephen:                             [41:10]                     It’s like sharpening the pencils. That’s why you joined group too. You got to sharpen the pencil again. You don’t just, Hey, I know it all I’m out. Right, right. Oh, I love the guys. Um, I just, I’m so excited for you. As I think about, you’re the perfect example of success. You had some success, you knew it all or so you thought and things are going okay and then you adjust and like, okay, let’s try this. And, and this was working, but it came at again to cost of your family or time, right. That you have very limited and so you’re willing to spend money cause it’s not cheap to invest in a coach and you actually listened to the coach, took their advice. When you think about the difference of your business now versus what it was, I mean, how, how stark is the difference?

Jamie:                                   [41:57]                     Oh, it’s that it’s 100% different. I mean, it feels like it’s completely on the other side of anything. We were trying before because now it’s more of a, it’s not just my business, that’s our business. And when I say our, it’s our whole team. It’s all of us working together. And before it was just me and then Adam helping when he wasn’t working. Um, so it’s just, it’s completely different now and it’s definitely a lot more fun doing it with other people.

Stephen:                             [42:28]                     It sounded like you had a limit before cause you were limited by your time and capacity. Right. Years in it right now. Thank you so much. Do you think you have a limit?

Jamie:                                   [42:38]                     Um, no cause you can always just hire more people

Stephen:                             [42:41]                     honestly though. Seriously. I mean you guys have hit some pretty high milestones. You don’t see a limit.

Jamie:                                   [42:47]                     Not really, but see you’d have to ask Adam that one. That’s the vision. But I mean I don’t see how it can be limited.

Stephen:                             [42:55]                     Okay. So then it’s again that intention, right? Do you want to be a $100 billion company or do you want to be a, you know what? You’re in trouble. You want, that’s so you have a choice. We do. Did you feel like you had a choice before when you were running the race of trying to get it to where you want it? I mean, did you feel like you had choices?

Jamie:                                   [43:16]                     My choice just felt like I just needed, like it was, we were at the point of quitting, um, until we, you know, talk to the secret person. And, um, so my choice is just felt like we just keep struggling along or we quit. And so, ER, yeah. Um, and then I can focus on different things, but now our choices are unlimited. We can, you know, keep the business starts at, or we can add this or we can take away that or we can do this. I mean, it’s just, it’s completely different of options

Stephen:                             [43:52]                     that you didn’t have. Oh, I think I heard Gary say that up on stage. He was talking about that people have options and if you went into that group with no options and you come out on the other end just with options, you’ve won. Um, very, very cool. All right, so the, the group is, um, gay B and Gary res. Uh, the amazing freedom tribe. It’s a tribe. And it came out of Andy slammings and Lauren and Nate Slamon’s, their group. Um, they connected with, uh, gay and Coleen and then added in Gary who just really, really, you know, completed them. Maybe that’s the right way to say it cause I don’t know that they took them up. I don’t know that he took him. I just think the whole thing, just everything got bigger just because there was so much capacity. Each person contributes so much and it’s an amazing group.

Stephen:                             [44:44]                     And if you’re interested in it, I mean, again, I’d benefit if you do, I have a, a linking actually joined their group for two weeks for free with my link and uh, I’ll, I’ll put that in there. But if you don’t, just reach out to them regardless of me and I think it can change your life. Listening to Jamie, describe what her and Adam hat. How about this? Why, why, if you’re having so much success, why is Adam still grinding out the corporate world? Why is he still doing something that I think he likes? Um, and maybe that’s the answer, but why does that mean you as a couple failed to

Jamie:                                   [45:21]                     for him? Um, I mean, he really has a great job. Um, it’s very flexible. Um, it’s, he, um, part of his life, we are living off of his income right now. And so everything we’re doing with the business that goes back into the business. Um, and so for him it’s, I mean, it’s a great job. He can take off when he wants to. Um, he’s able to help people in a different fashion. Um, and it’s, we still get to live the life that we want with him working his job.

Stephen:                             [46:00]                     So the tradeoffs are he’s not moving, you know, across the country to another corporate job. And those are the tradeoff. He’s probably turned off saying, you know, Hey, I’m probably not interested. I love what I’m doing and I can be really valuable here. You gain that flexibility with that because then the company, you know what I mean? Cause he just gets better at what he does. So he has more time than that. That’s the big trade off. That means the rat race is, uh, he’s limited, but by design, by choice. I love it. I just think that that’s such a healthy approach because again, he’s working towards something. You’re working towards something together. Yes, exactly. When you, when you think about pressures on the marriage, uh, pressures on the relationship, how rewarding is that? I mean that you get to contribute that much to not have such high expectations of him. Does that, is that weird to say it that way?

Jamie:                                   [46:58]                     Um, I don’t know if I understand that question.

Stephen:                             [47:01]                     It’s like you’re not saying, Hey, move up the company ladder. You got to be the next one.

Jamie:                                   [47:06]                     Oh,

Stephen:                             [47:07]                     st Louis office. You got [inaudible]

Jamie:                                   [47:08]                     Oh, 100%. Yes. That makes it so easy. It’s like we’re good where we’re at. So you have a flexible, you don’t have to like we have this business, we can, if we want that stuff we can do it with this business and we can do it together. Cause like I said, we enjoy that together aspect of it. Um, but yeah,

Stephen:                             [47:26]                     and my last point on that, you guys do spend a lot of time together and you spend a lot of time w a w either kids or this, right? I mean, that’s, that’s a lot of you are. Um, how cool was that? You know, I don’t know about your relationships and your friends are people you graduated college with, their high school, with the, the, the relationships that had to trouble because they live separate lives. Um, it doesn’t sound like that’s part of your story.

Jamie:                                   [47:55]                     No, and I can’t imagine it that way. Um, and I know people do it. I just, for us it’s worked well that we get to do life together. We get to live life together. Um, and I know he does, you know, go to his work, but he can do a lot of it from home, um, if he wants to. And so we’re able to, you know, we spend weekends together. We spend every evening together, every morning together. Yes. So we, um, do everything together. Um, and it’s good.

Stephen:                             [48:28]                     Yeah. I mean just anybody listening is going to sit there and say, Ooh, I want that life. Right again. Now there are trade offs and this is a five year overnight success and somebody who is swung a couple of different times and maybe you know, hit the singles or doubles kind of like us 10 times. And a was honest enough to admit it and say, Hmm, this isn’t for me today. Doesn’t mean it’s not for me because because of the trade offs that are necessary, I’m not willing to take [inaudible] love it, Jamie. Very, very cool. Okay. So if somebody has a followup question, um, can I put your guys’ Facebook contact out there?

Jamie:                                   [49:05]                     Yes, definitely. Yep. I’m not great about checking messenger, but I do try to get on at least once a day to check.

Stephen:                             [49:11]                     So I will put that information. Okay. So the way I end the podcast is I always ask for, um, you know, something, I call it a meaningful process improvement. Something that’s changed in your life, something that, that has helped you move past the point of stuck. Cause it sounds like you got stuck a couple different times. Can you give us something, um, that you think somebody who’s listening right now would be able to use to move past? They’re stuck.

Jamie:                                   [49:36]                     Yeah. Um, let’s see.

Stephen:                             [49:41]                     And I know we talked about a whole bunch of them, so I mean, I, I, you might be repeating something we already said, but if you want to emphasize it, maybe

Jamie:                                   [49:49]                     I think, um, having someone [inaudible] and I hope I answered this question right, but having someone believe in you. So, um, you know, my husband at unbelieving that I can do it, um, has been very, very helpful and, um, you know, the desire to do something more or um, having your why and um, you know, if you’re a person that faith praying through things and I think all of those things really help.

Stephen:                             [50:22]                     Hmm. Okay. So that finding that person that believes you as opposed to be littering you or laughing at you like, Oh, that’s her hoppy. Heh, she’s trying some things. Um, but again, that doesn’t just happen. That is a, you’re a five year overnight success. I’m telling you, Jamie, overnight. Very, very cool. I wish you guys nothing but success. I can’t wait to see you again. It’s always inspiring. And you know, anyone who’s sitting there, especially a couple, they’re listening to this. If you’re struggling in your relationship, this is what the potential could be. But again, this doesn’t happen. It’s intentional. It’s designed. Um, Adam and Jamie swanka. Thank you so much. I wish you nothing but success. Thank you. Boy, isn’t she great and it, just imagine your wife talking about you Mister, who’s listening that way or mrs. do you say that about your husband?

Stephen:                             [51:20]                     Um, I hope so. I hope my wife would say that about me. Um, but I’ve got to work on that, right? I’ve always got to work on that relationship. Again, that’s intentional living. That’s intentional relationship that him sitting for breakfast every day, uh, when I’m sure he’s got a million other things he can do. It’s intentional. Those are the trade offs of life. But look at what’s possible. Look at the rat race that they could back out of and saying, now, you know, if we want to have more success, we could do it on our own. That’s a great place to get to, and that’s a mental switch that just is amazing to get to. And what a great story. Thank her so much for jumping on and I just love her and Adam. They’re just real good, honest people. E-commerce, momentum.com e-commerce, momentum.com take care.

Cool voice guy:                  [52:06]                     Thanks for listening to the e-commerce momentum podcast. All the links mentioned today can be found@incomersmomentum.com under this episode number, please remember to subscribe and like us on iTunes.

 

Stephen-Peterson

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