Ok, not clickbait here. Christian is 24 years old and has figured out the best way to reach his audience. His savings and control versus third party channels allows him to spend for staff and content creators. See he is likely spending the same amount as we are on Amazon or Ebay but he surrounds himself with talent or people he loves. See the relationship matters to attain real fulfillment. Great advice from a really young guy.
Theo and Harris– Christians incredible watch site
Christian’s Instagram (His secret sales channel! )
Tactical Arbitrage – Get an 10 day free trial with code: “Tactical”
Freeeup– Save 10% (forever) and get an instant $25.00 voucher for your first hire.
Amazon Accounting Podcast: Before we get into the chart of accounts we want to mention our course: AMZACCOUNTING SIMPLIFIED
WE CAN HELP YOU CREATE YOUR CUSTOM ACCOUNTING SYSTEM WITH QUICKBOOKS ONLINE AND MASTER YOUR AMAZON FINANCIALS
You’re overwhelmed with accounting software options and are afraid you’ll pick one that might limit you down the road.
You have no idea how to adjust your Amazon deposits for gross sales, refunds, and fees.
You’re confused about the difference between inventory and cost of goods sold not to mention how to track them.
You’ve invested so much time reading blog posts, downloading free accounting resources … now, you’re stuck on information overload AND still don’t know where to start! Then consider joining a program to help you build a foundation. One that can evolve with your business. One that can help you get control of your business once and for all.
Are you overwhelmed thinking about your business accounting? Do you not know where to start? That’s why we do this podcast. We want to help you the seller. Remember we are sellers too. After working with hundreds of clients we have we think the best simple chart of accounts you need to get your accounting system started. We have the answer…..
Sign up for our free weekly newsletter to get your copy!
Here is transcript- It is automated so it is not perfect but it does seem to get better over time.
Christian: 00:00 Don’t want to think what they think is small and it’s not small. That’s the reality. Um, I have no interest. I might. Goals are not $3 million in a year. They’re just not.
Cool voice guy: 00:09 Welcome to the ecommerce momentum budge as will we focus on the people, the products, and the process of incomers selling today. Here’s your host, Steven Peterson.
Stephen: 00:22 If you’re ready to set up a strong, reliable accounting system when it’s a real strong foundation for your business, we think we have the answer for you. If this is from accounting, we will go. You’re here listening to us on this podcast. We set up a course and it’s called Amazon accounting. Simplified. Yup. Simple. And we only say Amazon yet it’s really all across ecommerce. We’re talking about integrating quickbooks into your existing or new ecommerce business. And New is great because you could set it up right that way, but, but if you have an existing business, how do you integrate? How do you get quickbooks online specifically? How do you get set up in there? Well, we have modules. There’s over 48 modules that’ll walk you through each one of those steps. I’m going to talk about cost of goods and I don’t even talk about, we’re going to dive in, parse it, peel it back and help you understand what it takes.
Stephen: 01:07 How about chart of accounts, setting up the right accounts, ones that you can use to make decisions. We’ve had hundreds of clients and we come up what we see at have seen as the best practice and I think that’s going to be the best thing for you. Reconciling 10 99 from paypal and Amazon. Good luck. Challenging. Well, we’re gonna. We have modules, unique modules for each of those because they are unique. And so vendor management, accounting for Amazon loans, it goes on and on. I’m just skimming the top. There’s 48 plus modules and more will be added over time. It’s going to help you get up, get set up or get caught up with strong foundational accounting books. Um, we use it to help make decisions. We use it to help predict cash and cash pinch points. What you’re going to have. If you’re buying inventory and you’re waiting to get paid for it, you’re going to run out of cash at some point.
Stephen: 01:54 Wouldn’t it be great to know? You’re just not great that it happens, but it’s great to know when it’s going to happen so you can plan for it. You can make different decisions based on real solid information, historical information that you keep building. Best part about quickbooks online is our CPA signs right in and does his tax voodoo right through the system and so I don’t have to hump it over there and we can get a little better rate by doing that. So how do you find out more about it? And again, you should look into it. AMZ accounting, simplified.com forward slash, podcast I’ll say it again, amz accounting, simplified.com forward slash podcast check out all the different modules. Checkout what you can do if you really want to get your house in order. If you’re really looking to get that building block established and then locked in place and then you can build from there, then we recommend the course.
Stephen: 02:44 Welcome back to the ECOMMERCE woman podcast. This is episode 390 Christian Saran. Okay, very, very cool story. Okay, so I’m going to lead you there. First 2.3 million are going to be 2.5 million in sales this year. None of an Amazon, none of it on Ebay, all driven through his effort and his team. Now he’s smart enough to hire a team, um, all the effort that they give. Um, and it’s an enormous amount of effort. I mean we’re talking hundreds and hundreds of videos, um, mostly on youtube, Instagram and some Facebook, um, huge amount of effort. But when you see those kinds of rewards, he’s not paying all those fees to the third parties paying his fees to his staff. He’s paying his fees to people he clearly cares about and they offer value to each other. This is somebody who’s figured out, oh, by the way, he’s 24 years old and so his website is called Theo and Harris, Theo and harris.com.
Stephen: 03:41 Check it out before you listen. And I was perusing it while I was listening and I just think it really adds something to it because when you watch some of his videos, you’ll see him tell the story of these watches or tell the connections. That’s, that’s what it is. And so he gets some very, very sound advice. Um, and he, uh, he has a company that does some marketing for others and if that’s something that you’re interested in, reach out to him. He gives his contact information at the end. But I just think that this is such a powerful message at a time that people were building brands. This is the effort it’s going to take. He tells you 300 videos you’ve got to put in. That’s when you can measure yourself to see if you’re successful. Let’s get into the podcast. Alright, welcome back to the ECOMMERCE momentum podcast.
Stephen: 04:23 Very excited about today’s guest because while he’s less than half of my age, um, the three specific things that led me to bring him on, I’m so interested in, and I think so many people were interested in and he’s an expert at it. At 24 years old. Kristin, just Ron, welcome, Christian. Thanks so much for having me on. You know, it’s funny when I looked at, you know, your profile and I looked at the three topics that, you know, the PR person has sent me. I’ve thought to myself, you know, what did he offer? And then I go and I go through the rabbit trail of starting to watch your stuff. And I’m like, oh my goodness. Oh my goodness, how can this young person no this much and be so advanced? Um, and so, so I think there’s a lot of value you can offer. My Listener, most of my listeners are sellers that sell on Amazon or Ebay.
Stephen: 05:12 Um, and they’ve been selling for a while. They reached challenges and a lot of it is that they’re using someone else’s channel to sell their products. And so therefore they’re at the mercy of that company and they changed their algorithm. And then when everybody’s trying to trick the algorithm, especially on Amazon, right? Everybody’s tricking him algorithm, right? Or on Ebay if you stop it after six days and then if you launch it at Sunday at 2:00 PM, you know, that whole thing and there it’s, there are fighting a losing battle quite frankly. And I don’t believe, and correct me if I’m wrong, your stuff that you sell, which is two, 2.3 million, um, none of it’s on Amazon or Ebay. My correct. None of it. None of it. Okay. So I want people to hear that up front and that’s what we’re going to
Christian: 05:58 talk about, that this is possible today. And you know, this isn’t, you know, your, your grandfather, great, great grandfather’s business that you inherited that has this retail location that has stood the test test of time either, correct? No, no. I started the company in college just, uh, just four years ago. Okay. So that’s the perspective for everyone. And so I want to, I want us to start back at that beginning of why watches Christian, why you dude, you’re a young guy. He was one of those [inaudible] watches became kind of popular. When I say popular, I use that word very generously. I mean they became mildly popular. Are there was an increase in popularity in watches, um, when I was, um, basically a senior in high school, um, a couple of like kind of celebrities are getting into it. John Mayer was getting into it. So while certainly not a big hobby by any means, more people or heard about it.
Christian: 06:52 Um, so I immediately kind of looked into it and started reading. I was fascinated by the history. I was fascinated by the marketing and all these, all this stuff and, and it, it took about a year and all of a sudden I realized like, wow, I don’t think I’ve ever read this much about anything ever. I don’t think I’ve ever been as excited about anything, but I’m a hobbyist. Right. Uh, so, so a little wild laughter. I hadn’t worked, I wasn’t working at the time. I was a senior in high school or freshman in college and my mom just on a random Wednesday after I was kind of let go by these two jobs in two minutes. I mean, cut together. I worked like 21 hours at these, at these jobs because you know, uh, together. So, uh, she says, listen, you’ve got to figure something out. I don’t know.
Christian: 07:34 I don’t know what you need to do, but you’ve got to figure something out. And I was like, what if, what if watches? She’s like, well, that’s not even a sentence. What do you, what do you mean? And I said, I think that if I followed something I was interested in, I think, and I haven’t demonstrated this yet, I think I will be successful. I think I’ll be able to turn a profit and it’s on my terms and I’ll be happy. So she said, okay, well then Ben, go ahead and do it. And I said, well, I need, I need money. So she said, well, you know, I have a childhood savings account of yours, um, that we’ve deposited all, you know, grandma and grandpa’s like birthday gifts or your cousin’s birthday gifts, whatever it was. It ended up being over the course of, you know, 20 years.
Christian: 08:18 The 19 years ended up being like $9,600 or something. Um, so, so it was allotted for my college fund and then I ended up getting a scholarship. So it was, it was my money. They were allowing me to use it for watches. Uh, so I spent basically every dollar I had on inventory to build a watch shop that had no traction, that no one knew about, that no one cared about. And really by no means was our concept unique and that’s how it all began. Well, I mean, you know, I get why you chose watches. It’s something you’re interested in, but what gave you the knowledge, um, that, you know, if you create this business, um, that, that it’ll work. I mean, I guess, you know, where’s that confidence come from? I, because it’s, it’s odd to me that I’m sitting here listening to you because, you know, most people would gravitate towards a third party market.
Christian: 09:07 I mean, that’s what most people would gravitate. I’ll sell them on Amazon. I’ve sold watches on Amazon or sell them on Ebay when they don’t sell on Amazon. Right? Yeah. I mean, truthfully, as a, as a kind of a third party in the watch community, I had seen that other people were doing this. Again, it was not an uncommon concept. There were a couple of players are making a lot of money and I said, I don’t know much, but I don’t think that these men are smarter than I am. I just, I just don’t, I think that they are very average dudes that I’m, that are buying and selling watches. How hard could this be? You know? Yeah. That being said, I always had a kind of proclivity toward, uh, toward entrepreneurs entrepreneurship, it towards kind of building a business. I’d never really done it before like building a brand.
Christian: 09:50 Um, but, uh, but I had always kind of had a knack for, you know, theorizing how I would go straight to market in a straight to consumers through my own mediums. Yeah. I put up like business plans when I was a little kid for, you know, for a, for nerd, for, yeah. For like Dutch a, what was it was, it was, it was a Dutch fast food chain that I saw on vacation one time I came back home and made like a business plan and my dad was like, that’s all fun. That’s great. I’m really impressed because I also don’t have the money that you said in your PowerPoint that you need. And I was like, what do you mean you don’t have the money goes, that’s a lot of money. I don’t have it. So I was like, okay, like this is weird, but you know, you’re a kid, you, you don’t know that, you know, $3 million at that point was a lot of money.
Christian: 10:26 I was like, I’m 11 I don’t know. Isn’t that what you know? Does anyone have that? Doesn’t have that. So I always kind of wanted to do something like that, but it just funny everybody else’s weight. He would 11 making PowerPoint presentations. I’m very interesting. All right, so were your parents, grandparents, entrepreneurs, I mean, where does that edge come on. My Dad isn’t my dad’s, my dad’s in pharmaceuticals. Wonderful Guy. Super hard worker, but not an entrepreneur. He could have been. He just never did it. Um, uh, but everyone else in my family is everyone else. My family itself employed. Um, we have, you know, some, you know, very middle class people. We have some very rich people. Uh, both you kind of work in the same industry is if you can own a dry cleaners and, and become a multimillionaire, you know, uh, it’s, it’s, it’s amazing.
Christian: 11:09 So I don’t have anyone in my family that was highly educated or, or really even educated. Um, but, uh, but I had some, you know, people that knew how to move and shake. And so you saw your dad working a job, right? And working probably long hours, especially in that kind of business. Um, and then you saw this other side and so you, you, you, that was attractive to you. You gravitated that way. Yeah. The truth is, I, I, you know, the, the people that, you know, my dad was Kim, you know, competing against in the industry. Um, you know, they were, they would be like, you know, second, third generation, highly educated people, real Americans. When I say that, you know, not that we’re any less American, but you know, we’re more immigrant, you know, we were more like, you know, Brooklyn just less, um, you’re just less clean was, it’s like, you know,
Christian: 11:54 it was like a old boy, kind of woody Allen [inaudible] Allen Fan, but like his concept of Americanism, right. We were like these, you know, like, uh, people in Brooklyn that had dry cleaners, you know what I mean? Know like, oh, drove a cab. Because our kids, they went to Penn, their dads went to pen, either aunt went to Penn, everyone went to Penn and Harvard and Yale. So I never felt like I could compete in those, in those, you know, lines of work because I just thought that, you know, I was just, I was just so beat, you know, I was just, it was, I had no shot at succeeding in a place that values, you know, those things. So I had to kind of compete independently.
Stephen: 12:28 Hmm. You know, I’m sitting here listening to this and I’m thinking about, you know, younger people coming up and trying to figure this out. And again, most of them gravitate towards those third party channels and use other, they don’t build that brand. They kind of miss it. They make money, but they’re not building something for the longterm. Did you think it would last this year, four years in? Did you think it would last this long?
Christian: 12:51 You know what’s funny, I, uh, I didn’t, I didn’t know, I didn’t know if it would last this long. I remember I had a little notebook, a little mole skin notebook that I would write down like these like numbers, projections, and they were entirely made up. It was, it was jibberish. It was nonsense. But the idea was if I could get, I knew that the average college graduate made between yellow, it not, not over the course of the country, but in my area. If you graduated from college, you made between 50 and 65 maybe $70,000. So I said to myself, if I can make $65,000, I’m doing this, then I will be happy because for whatever I’m lacking in, in, in, you know, between being 65 and being a hundred, which are some of the anomaly kids. Um, I’ll just, I’ll have happiness, right? I’ll, I’ll, I’ll be independent. I’ll have my own thing. I’m cool. So I used to just like reverse engineer in Jibberish math, how to get to 65 grand and a that, that was just all I thought about. And then, you know, we, we dealt clips that and, and all that, but uh, but I just remember like thinking, I don’t know what’s gonna happen in four years, but if I can get to this, I think I’m going to be happy. I think life’s going to be good. That realistically
Stephen: 13:56 goal, that’s rare because most people like, hey, you know, Steve, I need to make 1 million bucks. Right. And we get these, I get these comments all the time. I need to make six figures and I need to make it in three weeks.
Christian: 14:06 Yeah. It helps relax me up. I hate it so much. Huh? Denim. I love Seton Hall. And, uh, you know, I hear these people’s business ideas and they want to be a billionaire. If one wants to be a billionaire who wants to be a billion, everyone wants to be, you know, they want to make $5 million, $10 million, $15 million. And I always kind of said, and maybe it’s because I come from a kind of a family and an environment that, you know, you just, you own a good business and eventually maybe you made some money. Um, I, I never wanted to make 10 or $15 million a year. It was never in the realm of what I wanted to do, but I’d rather be like real kind of rich than a fake a billionaire. You know what I mean? Like if you can manage to make, as you know, half a million dollars, $200,000 for 600,000 and that, that underwhelms a lot. Entrepreneurs my age,
Christian: 14:52 like, oh, I don’t want to make half a million dollars. I’m like, Oh yeah. Well, you don’t actually know what that’s like. It’s actually incredible. You know what I mean? The, they just don’t, they don’t want to think what they think is small and it’s not small. That’s the reality. Um, I have no interest. I might, goals are not $3 million in a year. They’re just not. The trade offs for that would cost you, I don’t know if you’re married yet, but those trade offs, uh, you know, lots of people chasing that and then they’re lonely and they, you know, they have no life. They haven’t designed your life. Okay. So you’ve, you’ve built a very significant business and we’re going to get into that but a couple couple of milestones, right? So you are self proclaimed, watch, watch, Geek. I mean I heard that when I watched, I watched some of your videos, your self proclaimed but you have had, let me see if I get this number right.
Christian: 15:38 Um, Oh know you have 67,000 subscribers to your youtube channel. I mean that’s 67,000 people that are watch geeks. I mean who would now the rest of the people listening to it, cause I’ll have this conversation with other people who are to some, they’re gonna be like, no way. I’m like, who else is interested in watches? Right. And there’s, there’s probably a few listeners, but I guess I didn’t realize on how significant this group of uh, this, this, this, uh, I, you know, community, community, community, I guess say that that’s a great word. This community is, would you say that that exists in all markets? When you, when you think about, cause you see a lot of merchandise and you sell some other stuff too, but have you seen that in multiple markets? I mean, I want a lesson here for somebody. Yeah. I mean I think it’s really interesting what, what was me and 67,000 followers?
Christian: 16:32 It’s a, it’s a lot for what it is, but in other markets is very small, right? Makeup, um, a sports videos, food videos, that’s, those are things that everyone’s interested in and people are discouraged to get into the comparably smaller markets. But my message has been to two entrepreneurs. You know, listen, even a relatively small market like watches, right? When you compare it to the bigger things, um, there are still tens of thousands of people out there that, that can get behind you and this thing you’re building and they can make an incredible life, a remarkable life in watches specifically because of the kind of high, you know, monetary value each of these potential clients has. Um, you know, that, that’s remarkable. We talked about a makeup business. What could it, what could a client be worth to you? Maybe a client to you and a makeup businesses worth somewhere between 10 and $50 on average, right?
Christian: 17:21 Maybe five and $40 on average, you know, with a watch climb. My average ticket I think is $2,600, you know, so I don’t need that many clients to, to pull in $3 million. You know, when people are like, oh, well, what are you projecting for this year? I’m like, I don’t even, I don’t know, two and a half, $3 million. Like, Whoa, that’s a big difference. I said, not really. We could do $300,000 in December. Like I don’t know, but what’s the, you know, what am I going to make up a number and say, oh, this year we’re going to hit 3 million? I don’t, I just, I, you can have three great months that pull in
Christian: 17:50 $1 million. You just don’t know. You know, it’s not as predictable.
Stephen: 17:54 Do you think you would have failed? Had you set a goal? I want to sell $1 million in watches, Steve. That’s my goal. I got to sell $1 million as opposed to the 60 I want to make 65 grand and so then that way I can and not have to go work for somebody else. Do you think you would have been successful?
Christian: 18:09 I think I would have been, I think I would have gotten depressed. Yeah. In my comparable level. I keep them real. I keep their, their, their solid goals. They’re strong goals. But that being said, you know, they’re achievable. So I do get some satisfaction of Yup. It worked. Like go outside, have a glass of prosecco and enjoy the fact that it worked. And you did it otherwise, you know, otherwise you just, you’re just a miserable, miserable person, you know?
Stephen: 18:39 Yeah. I, I think there’s a great lesson here, that perspective. And again, you know, and I, I, I say this when I have a younger person on at 24 year old, 24 years old, your parents are very proud of you for you to have this perspective.
Christian: 18:53 So rare. So I think that’s what my parents were more proud of than anything. And you know, obviously my business is great and they’re really proud of that, but you know, I really just try to, you know, they just never talk to me like I was a kid. None of my family did. My family is really old, like my family. I didn’t really have any cousins my age. My youngest, my youngest cousin, um, was I guess 32 right now. So, and I’m used to the nine years older than I am, so I only ever spoke to adults growing up. So I’ve tried to listen as opposed to, you know, reject, which a lot of my friends did. All my friends thought that adults for stupid, you know, and I was here, I was like, Nah, I think you’re wrong. I think like your mom was probably pretty right. Like you’re, you know what I mean? And then, and then, and then buckwheat, it matters. You know, my mom wanted to kill me when I didn’t go to law school. I mean she absolutely wanted me emancipated, wanted to frighten me into, you know, doing something I didn’t want to do. And that was like the first time in my life that I bucked. I never booked for no reason. I booked for a reason. So
Stephen: 19:49 when, why Youtube? Why did you think, I mean, cause you know, you decide, hey, I got this almost 10 grand, I’m going to buy some watchers. I’m clearly in this community and I’m interested in, I meet a lot of other people that are doing it there successfully flipping watches. That’s really what it is, right? Buying low, selling higher, right. Making the difference on the, uh, on the, uh, the vague, I guess I call it. And so, so you’re trying that and then you’re saying, okay, how am I going to get an audience? Was it instant for you? Youtube?
Christian: 20:16 You know what, no, you know what’s, what’s so everyone thinks that everyone thinks it was, but that’s so not the truth. What happened? We were investing in content. I mean we knew that, we knew that content on Instagram would help sell watches. That’s the other models were doing, right. That was just copycatting. We also knew that if we created some level of authority in the business on a content end, that we would eventually be able to monetize through advertising, which we do now. But we, we skipped, we skipped this important kind of like, you know, this, this, uh, step stepping stone. What we didn’t think
Christian: 20:48 of was, was video content, right? We weren’t doing it. We were writing articles. I was slaving away at a fricking computer keyboard, like writing articles. Like, Ummm, not total moron wasting my time basically because no one was really reading them. Cause you know, are the articles. I mean, it’s just not in my space. It wasn’t being different. Um, and, and I wasn’t the best at it, so that’s it. So one day I’m having a drink with my dad in the kitchen again. My Dad was 50 at the time, so a, so not by no means old, but he’s not the, you know, uh, the millennial that you would think. And he looks at me, he goes, why are you writing articles? Like, go on the camera, like you’re always talking about Gary V. Meanwhile, do you even listen to him? Like if you met Gary v Right now, he’d tell you to be in video, cut it out with the stupid writing crap and a, and literally the next day I said, okay, cool.
Christian: 21:36 Like we’re gonna sit, we’re making, uh, you know, we’re making in a youtube dumb. Let’s do it when, uh, that advice is so sound uncomfortable, you could hide behind the written word, right? That’s easy. Getting yourself out there and video. You look like a fool, right? Everybody thinks they do and they do. You wonder is anybody, and you get all the trolls and all the negative comments, but you’re doing something a little different because your content is truly is sales driven. I mean, it really is, right? I mean, it’s, there is a, a plan in essence now, it’s not a hard sell. It’s just like, hey, this is sexy. Here’s why. Here’s how you can use, I mean, you’re giving all the features and benefits without plugging it too hard. Right? That attractiveness, I mean, is that kind of where you saw it is what was attractive to you?
Christian: 22:20 So therefore if you could communicate that effectively, that works. Yeah. I remember one time Gary Vaynerchuk said, uh, he said he would, he would take the attention. That’s what, that, that’s, that was the game. Attention was the game and that you can own people’s attention then that’s basically worth anything, any much more than any transaction you could possibly have with any one of those given people. So that was the goal. It was how do I, how do I, you know, get everyone’s attention, you know, obviously with a, in a positive way. And, uh, and of course, you know, try to sell things, but if I hard sell them, I’m not going to have their attention anymore. They’re going to be disinterested because now they know they just come here to be sold. So it’s, you know, and don’t get me wrong, we’ve made a thousand mistakes.
Christian: 23:01 I’ve, I’ve, I’ve sold too hard in the past and I haven’t sold hard enough and our sales will always reflect that, you know, within two weeks, um, you know, all I’ve made every mistake you could possibly make, um, I’ve doubled down on things that we thought were going to be positive, that warrant that, you know, just made a thousand mistakes. Um, and, and it’s an ever evolving, you know, uh, strategy content. Um, but that’s the key. It is evolving. Most of our competitors, those who have jumped on youtube, most haven’t, but those who have, they don’t evolve. Did you can, you can not draw a line, you know, in their content where they had a shift in strategy because they just don’t shift in strategy. You know, it’s, it’s, you know, it’s very interesting. You’ve had some videos. I think the one, the highest one I’ve seen is 82,000 on one.
Christian: 23:47 Um, and I, I haven’t gone back and uh, uh, seen it, her 75,000. Um, how many videos do you have? Let me ask that question. I think we have like 800 videos on youtube. 800 videos in four years? I think so in uh, yeah, and like in like three little, a little more than three years. We didn’t start with the youtube to a little bit after. So it looks like you’re putting out three a week, is that correct? Yes. Now we put out three a we were doing portfolio, but now our three. Okay. And so the thinking is, I mean, when you put out a video, does it almost instantly create a sale? I mean, has that been your experience down sometimes? You know, there, there was definitely something positive about those, you know, really hard sell videos cause they did sell one watch. But then I looked at it, okay, so what I’m, I made 500 bucks.
Christian: 24:35 Fine, but did I lose people’s attention? And that was the big thing that was really hard sell videos. They sold watches. They did, there’s no doubt they sold, they sold, they sold a lot of watches. Um, but we’re, you know, I think we have our eye on the bigger prize now, so I’m okay if the cells aren’t as aggressive always because we have bigger fish to fry. So this is a long game for you. So, so let’s, let’s teach people this because I’m thinking about, you know, somebody who sells a and mostly private label, not selling other people’s stuff, but they’re selling, um, I don’t know, uh, looking at my desk, I have a padlock here, right? So this is, oh, it’s a word lock. Padlock, right? So it’s three combination techs, combination lock. So I’m taking it to the beach. So, so something like that.
Christian: 25:14 What would be your approach? How you would say that? So Steve has his own, I have this great lock, a Christian. It’s an amazing, it’s amazing thing. And how do I want to sell it? So what’s my approach? What would you suggest? I would 100% you know, suggest obviously multiple tactics. One. I, I definitely believe in creating your own content, figuring out, you know, how can I be associated with a larger conversation than padlocks and an entertaining as it is educational. Um, so, uh, what do padlocks out the padlocks are about protecting things. So in, you know, in what instance can, can you be associated with protection, it can even go further than padlocks. Um, you know, you can, you know, just as long as you’re associated with that general idea, um, you can sponsor content, um, on other people’s channels. Again, it could be irrelevant.
Christian: 26:01 It can be, it can be disconnected content about, you know, a tie and they can, you could pay for your 32nd blurb, um, or you, you, you definitely should make it a point to, you know, become, you know, associated or be as close as you can to the Paris. So, so you would reach out to Don Harrison as a media company. That’s, that’s in part what we do now. Uh, and you’d say, Hey, Christian, like, you know, I’m, I’m Jim, um, you drop on the phone for, you know, for 15 minutes. I have a padlock company, I’d love to give you money. Okay, sounds good. Let’s talk. So we get on the phone and, and Jim has to understand how do I store watches it important, the star watchers. Okay. Insurance is really important. And you can do a partnership with an insurance company. Well how about, you know, how, how do you store them? I send them in the bank so
Christian: 26:44 it’s kind of irrelevant to you. The bank has their own locks, but not everyone stores their watches it a bank, you know, maybe people want to store their watches in a, in a safe at home. So although I’m not going to go through all of this with my clients, with the people that are watching my videos, I can absolutely, you know, bridge the gap there. You know, I can make it not jarring dope, figuring it out with content creators. How do you connect your product to their message even loosely? You know what I mean? Even if it’s loose, it’s still good. You’re still getting exposure and you’re still, if you’re businesses Econ, you are still moving locks. Um, and be entertaining, man. Like, I don’t really need to buy a lock from you right now, but, but if you entertain me, I might just be like, yeah, screw it. I’ll buy a lock. Maybe I can. Maybe I need one for my kids. I don’t know.
Stephen: 27:30 Well, somebody else might say to you one day, you know, I’m looking for a lot. Oh, I know a guy. Right.
Christian: 27:34 I mean that’s the only guy I, yeah, I, you know, you have to obviously make it clear through your messaging, all the multiple applications. And remind me why I need a lock and when I need to like that’s obvious. But you know, the, the rest is really being kind of fun. I can’t name one fun lock company. Actually the only lock company I can name is master lock and right. Master Lock and they’re not fun. No. Yeah, it’s totally boring. So do you make a better lock than master luck? Okay. You say you do, but do I believe you? I don’t know. But you may entertain me more than they do. You know what I mean? And also to get you now with equal protection as well as, wow, that guy made me laugh. You know, look at bird dogs. Do you know, do you know bird dogs?
Christian: 28:09 The company? No, I do not. So bird dogs is a, is a company they make like gym shorts and you can also wear outside. They went on shark tank, um, you know, in their messaging because they’re so kind of, they’re a little bit vulgar. Um, they’re very sophomores, you know, or stuff. Morak and in many ways that will limit them ultimately because a lot of people and certain demographics are turned off by that, you know, kind of foolish college humor. But their growth within the basis that they would be accepted by has just been so quick because people just cannot believe how funny this shorts company is. You know, Mark Cuban made a big statement about them that basically said, these guys are, these guys are idiots, they’re immature and w this company won’t work because of that. They responded publicly like Mark Cuban can, you know, like, kiss my ass or like, you know, you just dirty things. And everyone else was like, holy crap, like, you know, this company’s hysterical. I, you know, or, or you know, Mark Cuban, you know, smells like grandma’s feet. And everyone was like, wow, did a big company just say that? Mark Cuban’s and I was like, Grandma’s, you know, it was just so stupid. Um, but they blew up like, like just wildfire. How many videos would it take? I mean, cause I,
Stephen: 29:23 I find those is that consistency is the key, right? You gotta you gotta if you say you’re going to put out three videos a week, you better put out three videos a week. What’s a reasonable expectation? So I’m blown up my lock company and I’m having some success and I’m thinking, okay, I’m going to put in the time. And I think Mike’s, my, uh, what I’ve seen in the past is stop just before they’re successful, right? They, they all know Knutson’s working Christian. I mean, I’ve, I’ve done 10 videos. What would you say
Christian: 29:49 if you, if you genuinely believe in, you know, if you’ve really thought about it, really thought, not just, not just one way. If you really thought about it and you genuinely believe in your strategy and you know that you are open to restrategizing just, just period. Just don’t give up period. I mean, ask her affirmation, ask people what they think. I mean, and not just your mom and your dad. I mean, ask people who you know are successful, you know, their opinion encouraged that honesty. And if, if, if you and people around you think that this is a, yeah, this is a good idea, just don’t give up. Just keep trying tactics. It’s going to work. Like, you know, don’t be one of those American idol people that gets up there and you’re like, wow, no one told you you suck. You know, that’s bad too. And I see it all the time. Um, but uh, but if you’re really confident in your, in your ability and your idea, I just don’t, just don’t, I mean give it five years, like, you know, it may be worth it.
Stephen: 30:38 Yeah. I keep thinking in my episode 1000 I know it’ll be better than episode 390 which is probably where you’re at. Right? I know it. So I’m going to, I’m looking out to that number. Um, I love the storytelling too, and I think that that’s the other lesson and I’m going to have links to all these things. Um, when you, when you go out there and you look at Christian stuff, listen to the story, each one is kind of a story and that just didn’t happen magically, right? That’s how it kind of evolved over time. [inaudible] exactly right. I love it. Love it. All right, so the next thing I love, right? So again, so what his advice is, um, you know, create a story, create the content, uh, make it a little salesy, but really tell a story and over consistent consistently. And then you can drive traffic. You’ve earned the right, as Gary would say, right? You Jab, Jab, Jab, Jab, right hook, right? You’ve earned the right to be able to sell them something. But in your case, you’re saying, look, I like selling the $10,000 Rolex versus the $1,115 Movado. Right? Or the $300 watches. Why is one easier? Because it is, it is a big question, uh, for people. Should I go low or should I just sell in volume Christian? I could sell $29 watches. Like it’s all a million of them.
Christian: 31:47 You’re absolutely right. And that’s a really good question. And the truth is, I don’t know the first thing about selling $29 watches. So I can’t tell you the hard parts. I can’t tell you what’s easy. I’m maybe I’m wasting my time selling expensive watches and I could be making a lot more money, a lot easier if I sold cheap watches. Um, I, I, I’m not gonna sit here and tell you otherwise. Um, but I, I know what I know what we’ve done. You know, I, I know that every major relationship that I have a with clients and because of the nature of our products, our clients are very, you know, rich and important people. Um, and there are, these relationships are just invaluable. Um, I know they wouldn’t be interested or they wouldn’t have heard the story. They wouldn’t have cared to meet me if I was just selling $29 watches.
Christian: 32:28 They just wouldn’t, you know, they, they want to meet people and be associated with and around people who are doing something that they’re passionate about who are building something that isn’t, you know, that that wall may be small at the time being is, is moving, right? It is evolving. Um, I can’t tell you that some of the friends that I’ve made, I haven’t made too many friends, but the friends that I have made in this, in this business, um, you know, they’re, they’re just increase your captains of industry people that I could never hold a candle to. And yet I get to bend their ear, you know, a five, six times a year over a couple of glasses of wine, you know, in addition to macaroni. And it’s all because they started off as someone looking to just kicked back from work, relax, watch some watch content. That’s what they’re passionate about. And um, and talk about meaningful things. You know, that’s why I’ve introduced my family to the channel. Uh, my dad is in videos. My mom has been in videos, you know, my grandfather, even investors because I want it to feel, you know, larger, you know, than just to company that sells watches. I have no interest in just selling watches. None.
Stephen: 33:31 It’s, and this is a generational thing. It’s an experience thing. People want experiences. And I see it in my, my older son and his wife and our grandkids, they 100% everything. They don’t want gifts, no more gifts. They want experiences in that relationship. And what you’re describing again is a relationship again at 24 you have figured this out. You did pay attention to those seniors when they were, when they were talking. Right. The other point that I like that you bring up is that, you know, let’s just say you’re working on a 20% margin, 20% of 300 bucks is, you know, not very much with 20% of a $15,000 watch is material. And so you then have the ability to invest in others that help you. I think that’s powerful.
Christian: 34:14 Yeah. And that’s all I, that’s all I’ve ever done. I mean, when I talk about the, the, the, the tricks, right? The trick, the trick is doing what we’ve done. They all, like, first of all, there are not in the best advice I can give anybody is one, don’t be like one of those American idol people and to hire people, that’s it. Like, like reinvest in, in, in the people around you. You know, there are so many people out there that maybe the job that you think is maybe menial or stupid, there are people that could really use that money, okay. That are smart, that are capable, that may be instead of babysitting, they want to help you with your schedule. You know, there are, so investing in the people around me has helped me so much. I can’t even begin, you know, and, and you know, you have to understand who you’re dealing with, of course, but some people don’t need to be great, are the most reliable.
Christian: 35:01 I mean, some people don’t need to be geniuses, you know, they’re just, they’re really good at what they do. You know? Uh, it, my, my, um, they’ve employee number one, Anna, she’s our director of content and advertising. Um, she happened to get lucky, right? She happened to be in the same college as I, uh, as I was, um, you know, we happen to be classmates. Um, she happened to understand that, you know, and from day one when there were no sales and they were cheap, crappy watches, that one at one point in the future, Christian’s going to make this a real thing. Little that, you know, it was the largely because of, because of her work. Um, but I responded to her confidence,
Christian: 35:38 you know, reassured her constantly, you know, demonstrated that, that we were doing everything we could to get there. And she’s one of the people that has just made this all possible and it’s all because, you know, I took a step back and said, how do I make this integral member of this team, you know, satisfied, feel happy with their work, feel proud of their work, you know, uh, the team around. Amen. The team around me. Well, I think, uh, I don’t think that just magically happens. I mean, obviously that’s a consistency, again over time, right? This is right. This is a four year hockey stick. Right, exactly right. For your hockey stick. Right. And that’s the thing, everybody wants to win immediately. And everybody expect, and you did say something else that’s important is you might, the person you’re hiring might not be the best at everything.
Christian: 36:23 No, that’s great. Could, they, could, they don’t need to, you know, they can be, uh, you know, uh, if you want to like go buy what most people think is successful, you know, and what’s not, they could be a, a county college, you know, student, they could be someone that maybe has no idea where they’re going to be in five years, whereas you think you’ll have a really good idea. They could be someone that doesn’t really like that, you know, it doesn’t really care about the things you care about or whatever it might be, but, but, and, and they’re going to do the work they’ve promised. It’s, it could be an incredible investment for the thousand dollars a month, but they’re part time work is, you know, as compensated or whatever it might be. You know, you don’t even understand what I’m saying you, but people didn’t understand what they can get back.
Christian: 37:01 It’s, it’s unbelievable. So let’s talk about 1.8 million page views. I mean, this isn’t like some little happenstance. I mean like, ah, you know, Christian’s got some little camera with them. He’s just and around, you know, I don’t know what he’s doing, who knows? We’re talking material. I mean, there are companies that would die to get that many views on anything and they’re spending fortunes. Yup. And, and that being said, it’s still, I mean, we do a little bit, did a little over 2 million page views as this past month. We did 2.4 million minutes on, on Youtube. Um, and, and, and those numbers are great. And then they’re there. They’re great numbers. I’m very proud of those numbers. But what’s so much more important is the value of each of those people. It’s, it’s incredible because we’re so personal with them. You know, they, unlike other companies and their relationship with their clients, I mean, they would really, really, really care if we stopped producing content tomorrow.
Christian: 37:56 I’m so proud about that. You know that, Ooh, that’s deep. The fact that, that you care, that they care, that’s real. Ooh, just gave me the chills. All right, so let me ask you this. What, what would you say, you know, your biggest strength as your mom thought you could be a lawyer. She thought you’d be a great lawyer and I can tell by the way you talk, you probably would be a very good lawyer. You probably would be great in sales, uh, probably be very, very successful. What would you say your biggest strength as an entrepreneur? Not as a person. What would you say? That’s a good question. I think that it’s, it’s a, it’s a big answer. Um, I think that ultimately, you know, the thing that makes me, gives me kind
Christian: 38:36 of the edge is just, just simple logic. Sometimes I don’t put the time into Tnh or really going to try to make this successful that it had to be all encompassing. I knew that, right? I’m not just a website, not just whether the whole company, you know, it was, it was not just going to be a little watch shop. You know, I was going to make this a very serious business. I knew it needed to be my, basically my entire life. Right? You don’t deviate. You don’t, you don’t split your time. I have so many colleagues that want to split their time. For instance, you know, they, you know, they say, okay, well, you know, x, x, x company, I sell padlocks. This is, this is my thing, right? I’m gonna make this $10 million business. That being said, I also saw microphones and if you want to you, I have another company too, and I have this and I have that and I this and I that, oh, and I’m, I play my softball league and all that stuff and I say, hey, listen, if you’re happy with it, that’s a wonderful thing.
Christian: 39:24 I’m so glad that you get to, you know, explore and all that stuff. But what is your goal? Right? And if their answer is well, to build a really successful business, I’m like, Nah, I don’t think that’s gonna work, man. I’m sorry. I just, I just don’t think so. Right. I just, it’s not genius. It’s just common logic. You know, you’ve got to just focus on that one thing. If you want that one thing to be the, the Golden, you know, egg if you want, or whatever they call it, it’s called the golden egg, a golden goose or whatever. You know, that that was just, it was just such a simple kind of decision making, you know? It was, it was, you know, never being too proud to abandon a tactic, right? When you abandon a tactic, it’s an admission of failure. Right? I’d never cared about that.
Christian: 40:05 Couldn’t care less. Um, uh, look, accountability from in my team. So these are simple things I had, I had a coffee with a guy on Friday night, someone that I think is my age. She’s 24 years old. He’s, it was so obviously more intelligent than I am. He was so obviously more experienced in technology and in the Internet than I am social media influenced the whole bit. Um, and, and you know, we both acknowledged cause it’s the truth that I’m in a better position than he is and the only, like at the moment he could eclipse me in, in 10 minutes, you know, it’s quite possible. That’s the kind of guy he is. Um, but it was, it’s just because of fairly, you know, simple decision making not selling the company because it’s only two years old and I don’t think it’s an anomaly yet. Right. Just simple things that so many of my competitors or, or, or, or, you know, um, um, classmates or whatever just didn’t do, they were so focused on all the mustard stuff, all like the really difficult questions that they forgot. It didn’t pay, you know, the due respect to like the most easy, obvious issues that they were facing.
Stephen: 41:11 Hmm. Just imagine if he can figure that piece out. Right. If he could, but again, at 24 that’s why I say you’re an outlier there because at your age to generally it’s it, you generally don’t get that wisdom until, you know, life sets you back a few times and then you’re like, Huh, I learned from this. Well, what are you learning? Uh, you know, because it sounds like it’s been nothing but success. Right? The o n Harris, that’s the name of the company and it’s the o a n. D. When you go into the website, Theo, inheritance is incredibly successful. Must’ve been always easy and very successful. What have you learned and what do you continually learning?
Christian: 41:47 Just so, I mean you so untrue. I know that, you know, that’s untrue, but it’s so untrue. I was basically mocked for this business for the first two and a half years by everyone that came down the pike. When I, when I started the business, we were, we were in college and a lot of my friends, a little bit older, I started to get jobs and they’re like that. And I remember one specific instance, and this was, well, just one instance. In a thousand, but one instance, um, that I was out for drinks, uh, in some like Manhattan, you know, you know, like happy hour kind of thing. And with some people from, from a bank, from JP Morgan and they were all interns are, they were all just got their jobs or whatever. And I’m in good for them. It’s, it’s a wonderful thing. I would never, I would never belittle someone’s, you know, someone’s career, but obviously not a, not a risk taking position.
Christian: 42:30 Right. And I remember, you know, the, the girl that took me there was a great friend, you’re still a great friend and she was so proud of you and how she was so proud of the company before I was proud of it. Right. And she introduced me to her friends. Oh my God, this is my friend Christian. We were friends for five years. Like he has his company, it’s called Don Harris, if he sells watches. And I remember this, if everyone kind of giggled like, oh, what a jokester. Like, Yo, he sells watches. That’s really cute. You know. And I remember one kid looked at me and was like, that’s really cool, man. Do you have to follow your passion? Like, I wish I could follow my, and he’s mocking me and I wish I could follow my passion, but you know, like, you know, work’s more important and I was like, I’m gonna Knock you out and throw you off of this roof.
Christian: 43:03 Right. But that was, that was the kind of the constant, you know, environment that you find yourself in. Especially I guess east coast culture. I don’t know. It’s not, so maybe it’s not so conditioned to entrepreneurship or whatever, but, um, whereas I heard the west coast a little bit more accepting, but, uh, but I just know that family holiday, I was like, Oh, you still selling watches? That’s, that’s really, and they love it. They would meant that nice. They weren’t even being belittling, but it’s humiliating. It’s like, Oh God, I’m obviously wasting my time. But, um, you know, it didn’t really become successful until, you know, two and a half years in, and even then only moderately successful, you know? And, and of course we ended up, we ended up scaling. Once we hit a certain tipping point, we ended up scaling pretty quickly. But, um, but no, it was almost three years of pure humiliation.
Christian: 43:46 The, that tipping point. Can you, can you, can you identify, do you remember it? What, what tipped you over? I graduated college in, in May of 2016 and the company was PR. It was profitable from day one. There’s never, never considerably profitable. I mean, you know, not a lot of money, uh, not something that I could stay in my life on and I didn’t go to law school was in a big just brutal battle with my, with my family, my mom’s specifically. Um, and the company’s still didn’t do anything important yet. It wasn’t until the following October, so months later, five months later, that, uh, that we had our first, you know, successful month where our profit was, um, considerably more than the average, you know, 2021 year old would would be making. Um, and, and it was, it was just one month out of nowhere.
Christian: 44:33 September was a, was a fine month. September was like, oh, okay. Like, you know, all right. And then October just blew up. That was it. We hit the tide, we were ready, we hit it right. And um, and we just, we just made a lot of money. How many videos in were you at that point? Um, I guess it was two years of video or a year and three quarters, you know, something like that. So it was probably 300 300 videos, 300 and fears the lesson and each videos, how long? Roughly six minutes. But it takes, takes half an hour to record and it takes three hours to edit.
Stephen: 45:06 Okay. So for four hours, roughly times 300 there, there’s the, you know, they always say it’s 10,000 hours to master something. There’s the points. So if, so that’s what you should measure yourself. Anybody who’s thinking about doing this, there’s a number, get your 300 videos in and then measures success. Don’t measure five and 10 in 100 and it’s 300. Okay. I love that. Right. I think that’s powerful when you think about the model that you have now, right? So it’s three and a half years, four years. You have had incredible success. Uh, not easily. Do you think it’s replicatable? Cause I think that’s what people are gonna listen to this. And again, most people gravitate going towards these third channels. Uh, these are, uh, these other channels. If especially, you know, Amazon’s a dominant place, um, most of my listeners are going to sell on Amazon and they’re struggling because everybody else is selling on Amazon. They’re not, they’re not standing out. The only way they can stand out as on price or they can try to take better pictures and they can put some race to the bottom. Yes, it is. So do you think this is replicatable for somebody who sells picnic tables or a gazebos or, I don’t know, car rims or tires?
Christian: 46:12 It’s so simple and I’ll ask them this, like his story telling, going anywhere. Hmm. Like, like that, that’s, it’s that simple. Like when did storytelling start? Right. Like the beginning of forever and I think Adam and eve and it’s like, and it’s still, until today, it’s the most powerful tool I think you can possibly have. So, no, it’s not. It’s of course it’s replicatable. Of course it is. You know, is it hard? Yeah, it’s really hard. And yeah, it takes a long time. And yes, the mediums are different and the tactics you need to use and the weighted, yes, it’s always changing. It’s always evolving. But the, you know, the fundamental reality is if you can figure out a way to story tell about your product, and by the way, if you can’t figure out a way, then you probably, I mean, you’ve got a problem, you’ve got a real issue of you can’t tell the story of your product, um, that it’s going to, it’s just going to work.
Christian: 47:04 That’s it. Maybe speak to people that are doing it. I mean, I don’t know what everyone’s like, but I can’t tell you how many times people have shot me an email. Like, Hey, Christian, like I’ve been at the Owen Harris Fan for six months. It’s really cool. Um, I may buy a watch from you one day. I would love to do that. But my wife, she’s got this business, you know, could, could we talk for 15 minutes? Like maybe you can and, and like I, I happen to help. I do that. But let’s say even if, if one person didn’t let you email six of 20, 30 people, you’re going to tell me five, we’ll get on the phone. You’re gonna tell me five small business owners are not going to get off. Get on the phone with someone who has already expressed that they’re, that they’re a fan. You know what I mean? Like, do you have so many people around you that you can, that you can talk to and learn from? I don’t think there’s really an excuse. If you can’t learn how to storytell in 2019.
Stephen: 47:52 I think it’s great. So you don’t sell watches. You sell what
Christian: 47:57 we, we sell. We, he really saw Theo and Harris. It’s an entirely in higher thing. I mean, it’s an entire Britain entire brand. I mean, now our, our revenue is so diversified. We have, we have the, the retail store, um, which, you know, sells vintage watches. We have an entire media business now, um, which we’ll probably do north of half a million dollars in, uh, in 2019. Um, where what’s helping other brands? It’s, it’s, yeah, exactly right. It’s partnering with brands that we think that our audience will love. Um, and of course those brands pay us for that exposure. Um, and now we’re basically starting a kind of a kind of a, a fund in a way. Um, I’ve partnered with a couple of, with a couple of, you know, high net worth clients that are investing in, in watches and a, and I’m guiding, you know, their investments. So it’s, it’s a pretty dynamic business. Um, and it’s only because at no point did we ever look at any opportunity and say, no, no, that’s stupid. Like, no, you just listen to it. Like maybe it’s a good idea, you know, it’s, I don’t, it may, it might suck, but what does it take 30 minutes I think about it, you know what I mean?
Stephen: 49:01 All right. I want to get my last question in, which is the one I always ask. But before then I want to make sure people, if they have questions that they can follow up with you. What’s the best way to get in touch with you? Shoot me an email info at [inaudible] dot com I’m happy to help. Basically. I mean, they have 600 people email me and I was going to be a problem, but I’m more than happy to help anybody or talk to help them with a watch on them with business. Um, I can’t give you a ton of time. As you said, you couldn’t give a thousand people that don’t have time either. No one could. Um, but, but I’d love to, to do what I can. I love the story. I, I, you know, it’s funny as again, again, I guess I’ll go back to the beginning.
Stephen: 49:37 I sit back and I think about what kind of 24 year old, you know, who, you know, doesn’t have all this tremendous experience and this and that, teach us, and this has been almost an hour of nothing but instruction, learning instruction. Because today’s marketplace is so different and yet you guys have figured it out and you’re willing to keep investing and keep learning. And I think it’s just so powerful. Um, so you know, my last question in a, I always get, you know, a, how do I get people unstuck? I think I want to ask it a little bit different because I think, you know, people are selling on these other channels and they want to step off. They want to create this brand, they want to move on to their own. Can you give us one, two, three steps again, and I know you’ve already addressed quite a bit, but you can concise three steps that somebody can take to start building their brand for their product, whatever their product that hopefully they’re passionate about.
Christian: 50:28 I, I, I hate to say it. I mean it’s, the answer is so it’s, it’s one, it’s one of those just do it things. It really is. I mean, you know that Instagram is a real tool. You know that Facebook’s are real tool. You know that youtube is a real tool. Look at those three tools. Say, well, how, how, which of these three linkedin as well, that’s for which of these tools, if you really understand them and if you don’t understand them and then do a little bit of research, which of these tools will work best for my business, right? In watches it happens that they’re obviously they’re, they’re, they’re, you know, luxury items that you can fit into a photo well. So Instagram is very conducive, right? If you are, if you’re going to be doing, um, you know, if you’d be selling books, it’s not so much write books and Instagram, I’m sure it’ll work.
Christian: 51:15 It can work. Um, but it’s not as sexy, right? Maybe books would do a lot better on Facebook. That’s Kinda what I’m saying. Figure out the, the single social medium that lends itself best to your product and start there. And when I say start, I don’t mean a little bit here and a little bit there. I mean, really go make a very serious commitment to do this for one year. Okay. And if you, if you cannot do that, then I think that you should just stay on Amazon and whatever because you then don’t then don’t even don’t even go there. Um, if you can’t commit yourself for a year, I can almost guarantee you that you will start to see success, right? Come in over the course of really the first six months, I think you’d be surprised how much happens in the first three months. Okay. But by the point of one year, you will look and you will know that this is too successful at turn your back on and you will continue doing it. So find the social medium dedicated the time. And then as you, now you have more, you have more time. Obviously this is nothing on your plate, right? Then you double down on another social media and then you say, okay, Facebook really, really worked for me. Let’s go on Instagram cause we’re missing clients. Let’s go find them there. But focus on one thing.
Stephen: 52:21 That’s my best advice and master it. And then I, you know, I heard this earlier in your message and then take some of that money that you are making additionally and invest in other people that can really help
Christian: 52:31 100% I mean, love it. I mean, you know, it’s, it’s it, like what do you, what else do you need? Like pay, pay for whatever you need to pay for. And that’s it. I mean, you know, that’s it. Like everything else has to go back into the business guys. If you, you know, like, you know, what does Gary say? Like cash is the oxygen. If you don’t have it, you’re screwed, man.
Stephen: 52:48 Christian, unbelievable. I love this story. I love that. You know, again, your parents are proud of you for figuring this stuff out and way more important than the any, any sales dollars you ever hit. I mean, I’m telling you, that’s a legacy change right there. That’s somebody that’s a family who’s done it right? And so man is a dad. I’m proud so, and I think you nothing or I wish you nothing but success. I think you so much. Take care. Thank you so much for having me on, man. What a great guy. Uh, as a dad again, man, I’d be so proud of that guy because he learned, he learned more than money. Oh, I get the chills thinking about it. That’s what you want. The legacy that you as a parent should leave your children, you know, teach them about life. Teach them how to fish as they say, right?
Stephen: 53:31 You, you’ve given him skills, life skills, and he clearly has, uh, made the best of them. I’m now making powerpoints at 11. I’m not that guy, but I wish I was. And look at how successful he’s been. So again, four year hockey stick, right? Keep that in mind. He’d tell you it took a long time. He made a zillion mistakes, but he worked his way through them. You too can do that. So reach out to him. If you have a question, reach out to me. If I can help you in any way. ECOMMERCE, momentum.com, ecommerce, momentum.com take care.
Cool voice guy: 54:02 Thanks for listening to the e commerce momentum podcast. All the links mentioned today. Can we found that incomers momentum dotcom under this episode number, please remember to subscribe and like us on iTunes.