074 : George Lawrence – Merchant Words – Zero in on over 65,000,000 Amazon Search terms for you to increase your chances at the Buy Box!
George Lawrence is so approachable, as a matter of fact he asks that you come and shake his hand. He wants to help you grow your business face to face. He is at all the conferences, where he often speaks , where he offers you a chance to add a silent employee who never takes a vacation, never complains about a raise (or no raise in this case) and yet is focused on helping you improve your chance at the buy box, which in turn grows sales. It truly is another marketing staff member. We are so lucky that George has given us a special price off the regular $30.00 a month price (70% off!) (as of March 2016) to just $9.00 a month!!! Yes $9.00 a month, and best yet it will stay that price as long as you stay an active customer (without interruption!). Just click on the link on the website to take advantage! Try it for a month and if you don’t see sales increases or dead products moving, cancel, you risked only $9.00! (He has a cancel at any time policy)
George Mentioned:
Merchant Words Sign up Special– Again podcast special for $9.00 a month as long as you stay an active customer!
About the author, Stephen
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Hey Stephen! First of all love the podcast! I started selling on AMZ last December and so far so good. This deal from MerchantWords is amazing. One question: I’ve read AMZ policy on listings and keywords but still unclear how to use the info gained from MerchantWords. Should I add each phrase to the keyword area even though a lot of it is repeated words? Or just list each new word in random succession? Separate whole phrases by commas, or no separation needed? Thank you!
Here the answer from George himself: No need to repeat words, so adding all the phrases with repeated words is not necessary. The goal to incorporate all the appropriate words into your listing by looking at buyers search phrases as a guideline. Example…
Let say MerchantWords lists the following suggestions:
dog treats
healthy dog treats
dog treats made in the usa
wellness dog treats
salmon dog treats
organic dog treats
You would add them to your listing as…
“dog treats healthy made in usa wellness organic”
Amazon is smart enough to match that list with the different specific search terms people use
Notice I left out “salmon”… don’t use *all* the words, just use the words which are relevant to the product. If there’s no salmon in it, don’t use the word.
And as to the comma vs space debate… many people argue this point with religious fervor, but there is no need to use commas, just a space is fine. Using commas just unnecessarily uses up space in your 1,000 character limit of search terms.
hope this helps! — George
Excellent! Thank you so much.